Lacag Isdhexgal · 2024
Atria Convergence Technologies Aaladda Moobilka ee Isgaarsiinta
by Naseer Ahmed and Siva Teja Boddeti
- Abaalmarinta Lacagta ah ee A' Design Award 2024 in Isdhexgal
- CLIENT: Act
- Estimated Number of Design Views: 86,897
- Verification code 9EA7206810 · Verify this award
Colors
About Atria Convergence Technologies Aaladda Moobilka ee Isgaarsiinta
Atria Convergence Technologies waa interface aalad moobil ah oo loo sameeyay shirkad bixisa adeegyada isgaarsiinta. Aaladdu waxay u ogolaataa macaamiisha inay maamulaan adeegyada, qalabka iyo lacag-bixinnada hal meel. Macaamil ganacsi oo soo noqnoqda ayaa la dhigay tallaabooyin kooban gudahood si waqti loo badbaadiyo. Qaab-dhismeed macluumaad oo cad ayaa habeeya nuxurka, sidaas darteed astaamaha gaarka ah way sahlan tahay in la helo. Nuxurka waxaa lagu habeeyay dabeecadda isticmaalaha, abaalmarinnada daacadnimaduna waxay taageeraan ka-qaybgalka. Astaamo amni ayaa lagu daray si kalsooni loo dhiso. Qaab-dhismeedka modular-ka ah wuxuu u ogolaadaa in astaamo cusub lagu daro mustaqbalka.
About the Abaalmarinta Lacagta ah ee A' Design Award
Atria Convergence Technologies Aaladda Moobilka ee Isgaarsiinta waa guuleystaha Abaalmarinta Lacagta ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado heerka ugu sarreeya oo quruxsan oo soo jiidasho leh. Guuleystayaasha Lacagta waa shaqooyin aad u dhalaalaya iyo hal-abuur sare leh oo muujiya khibrad, hibo iyo hufnaan naqshadeeyayaashooda. Atria Convergence Technologies Aaladda Moobilka ee Isgaarsiinta waa shaqo la filayo inay noqoto shaqo quruxsan oo tusaale ah, xirfad cad leh oo hal-abuur qoto dheer leh. Naqshadahan ku guuleystay Abaalmarinta Lacagta ah ee A' Design Award waa hal-abuur aad loo dareemo oo la ammaano, waxtar leh oo hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Atria Convergence Technologies Aaladda Moobilka ee Isgaarsiinta waa hal-abuur dad badan ay doonayaan, kicisa rabitaanno, keena dareenno wanaagsan oo abuura yaab.
Press Kit
- Unique Properties
- This projects revolves around creating better user engagement through cross-selling and pushing new products, understanding customer expectations, expanding the app while maintaining strong functional performance, considering design expectations based on user personas and language, ensuring modularity, flexibility for future features, enabling discoverability of individual features, and making most used transactions minimal effort to save user time and buy time for other features.
- Dimensions & Packaging
- not applicable
- Tags
- Digital Product design, Telecommunications, ACT, Customer App, Mobile App
- Production Technology
- A thorough analysis of data collected from user research interviews, competitor analysis, and design audits was conducted to prioritize features, develop user journey maps, and establish user personas. Following this, an information architecture (IA) was crafted to systematically organize and categorize content, ensuring an intuitive structure for user navigation. Wireframes were created and designs for the screens were finalized by building on a visual design language suitable for their brand.
- Design Challenge
- Because of time constraints, user research was unable to gather insights from a broad demographic of users representing different target audiences of act. Hence, the insights obtained were relatively limited in scope, primarily focusing on tier 1 users.
At each stage of wireframes, we validated our designs with the dev team to ensure that all the designs are catering to the existing database and apis as well. There were multiple decisions taken and iterations produced to validate those as well. - Research
- The research aims to gather user feedback on act's platform, identifying areas for improvement and enhancing satisfaction and engagement. one-on-one interviews and usability testing provided personalized insights, revealing challenges like confusion during onboarding and trust issues with payment flow.
- Inspiration
- Act fibernet developed the act app to improve user engagement and provide a seamless digital experience. by strategically promoting new products, enhancing wi-fi analysis, and aligning with user preferences, they aim to increase engagement. comprehensive user research, including analysis of competitors like airtel helped identify areas for improvement. furthermore, a design audit, competitor analysis were conducted to inspire improvements in user engagement, ensuring a smooth experience.
- Project Duration
- The project started in march 2023 and finished in september 2023 at lollypop design studio, Bangalore
- Operation Flow
- This project enhanced act's customer experience by focusing on key aspects: personalization, user control & freedom, building trust, and interaction & incentivization. It included tailoring content based on user behavior, offering seamless management of services and devices, establishing trust through security and reliable support, and increasing engagement with features like gamification and loyalty rewards.
