MG Next Generation Barnaamijka Wehelka Baabuurta oo uu sameeyey Star and Saic Oimt

Naqshadda MG Next Generation Barnaamijka Wehelka Baabuurta oo uu sameeyey Star and Saic Oimt waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Isdhexgalka, Iskaashiga iyo Waayo-aragnimada Isticmaalaha ee 2024 Abaalmarinta Dahabka ah ee A' Design Award.

DahabIsdhexgal· 2024

MG Next Generation Barnaamijka Wehelka Baabuurta

Star and Saic Oimt uu sameeyay

Macmiilka: SAIC Overseas Intelligent Mobility Technology Co., Ltd.

Ku Guuleystaha Abaalmarinta Dahabka ah ee A' Design Award ee Qaybta Isdhexgal

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Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #159578

Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan MG Next Generation Barnaamijka Wehelka Baabuurta

MG Next Generation waa barnaamij wehel ah oo loogu talagalay milkiilayaasha baabuurta, oo loo sameeyay taleefannada gacanta iyo saacadaha casriga ah. Barnaamijku wuxuu isku keenaa dhowr barnaamij oo gobol ku kooban isaga oo ka dhigaya hal alaab caalami ah. Astaamaha waxaa lagu habeyn karaa goobta iyo nooca baabuurka, sidaa darteed milkiile kastaa wuxuu helaa qalab gaar loo diyaariyey. Muuqaal baabuur oo saddex-cabbir ah ayaa lagu soo bandhigaa garaash farsamo ah gudihiisa, widhidhyada qaabka lixgeeska ahna waxay raacaan aqoonsiga sumadda. Habka martida ahi wuxuu u oggolaanayaa dadka aan baabuur lahayn inay sahamiyaan astaamaha ugu muhiimsan ka hor intaanay go'aan gaarin.

Aqoonsiga

Wax ku saabsan Abaalmarinta Dahabka ah ee A' Design Award

MG Next Generation Barnaamijka Wehelka Baabuurta waa guuleystaha Abaalmarinta Dahabka ah ee A' Design Award, aqoonsi sharaf aad u weyn oo la siiyo naqshado heerka koowaad ah, cajiib ah oo aan caadi ahayn. Guuleystayaasha Dahabka waa hal-abuurro cusub oo aad u badan, aragti fog leh oo si indho-qabsi ah u dhalaalaya, kuwaas oo ka tarjumaya caqli, xikmad iyo xirfadda naqshadeeyayaashooda. MG Next Generation Barnaamijka Wehelka Baabuurta waa shaqo la filayo inay noqoto hal-abuur aad loo ammaano, dejisa isbeddello cusub oo weyn, keenta qiimo aan hore loo arag. Naqshadahan ku guuleystay Abaalmarinta Dahabka ah ee A' Design Award waa shaqo cajiib ah oo la ixtiraamo, waxtar weyn leh oo hormarisa xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. MG Next Generation Barnaamijka Wehelka Baabuurta waa shaqo abuurta dareenno xoog leh oo rabitaan ah, kicisa xiiso, dhiirigelisa hal-abuur una soo jiidata.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: The MG app is a mobile and watch companion for car owners. Our main objective was to create a more holistic mobile experience by integrating existing apps from various markets into a unified global application. The new app aims to boost the adoption of companion devices, allowing users to customize features based on their location and specific vehicle model, delivering a personalized experience.
Summado: mobile, apple watch, 3D, car, automotive, companion app, design system, EV
Tiknoloojiyada Soo Saarka: We aimed to mimic real car experience digitally using a 3D model, giving users a real sense of their vehicle on their screens. We placed the car in a virtual garage inspired by futuristic and sci-fi concepts.
We adopted a clear black and white palette, with hints of metallic and vibrant orange for contrast. Elevating surfaces and visual effects added tangible materiality to the interface, intensified by fluid animations and interactions that emulate real-world functionality.
Hexagon widgets, echoing MG's logo, maintain coherence and reinforce the brand's identity.
Caqabadda Naqshadda: We've segmented users into two distinct groups: car owners and non-owners. Each group has unique informational needs and preferred functionalities.
For car owners, access is provided to a customizable My MG screen, offering swift vehicle control along with personalized features and essential data.
Non-owners utilize a guest mode to preview key features and gather information about MG cars. This mode enables potential buyers to explore the advantages of informed decision-making.
One of the significant challenges faced by the client was managing separate regional apps, leading to maintenance issues and limited scalability. In response, we executed a comprehensive revamp of the app's design approach to address this issue.
Cilmi-baadhis: Our team thoroughly analyzed vehicle-related apps, identifying market trends, strengths, areas for improvement, and potential innovations. We employed card sorting exercises to grasp user navigation preferences, collaborating with the client team to prioritize features aligning with business goals. Utilizing insights from these exercises, we crafted an interactive prototype showcasing 8 core use cases. Testing this prototype with car owners worldwide uncovered usability issues and app pain points. Leveraging these insights, we refined and improved the app's design to meet user expectations, ensuring a seamless and satisfying experience.
Dhiirrigelinta: To address the scattered UX complexity present across multiple MG apps, our team developed a unified app using a modular approach. This design empowers users to customize features according to their location and specific vehicle model, delivering a personalized experience. The reimagined structure now incorporates all pre-existing functionalities, guaranteeing clarity, predictability, simplicity, scalability, and substantial value for both users and the business.
Muddada Mashruuca: up to 6 month, China
Socodka Hawlgalka: Incorporating real-life patterns and metaphors makes the design clear and intuitive. We based the placement of frequently used functions on user research and ergonomic principles, ensuring easy accessibility. Feedback from validation sessions led to refinements for more clear controls. Careful attention was given to the first-time experience to assist users in binding the car and exploring features. Furthermore, we introduced a guest mode, enabling potential buyers to explore the app's advantages for more informed decision-making. Finally, the watch app offers essential features precisely when users need them.
Xubnaha Kooxda: Viacheslav Shkolnyi, Anastasiia Gryshchenko, Kate Hutenieva, Nikolay Apostol, Maryna Ionova, Ivan Shvarov, Bao Yidan, Tang Shenghao, Wu Donghai, Lu Min, Xu Jie, Ruan Bo
Amaanta Sawirrada: Star