Catvas Looxda Dhuuqidda Bisadda by Livelyhood Ltd.

Catvas Looxda Dhuuqidda Bisadda by Livelyhood Ltd. is a highly esteemed winner of the very prestigious 2024 Abaalmarinta Birta ah ee A' Design Award in Naqshadeynta Daryeelka Xayawaanka, Ciyaartoyda, Qalabka iyo Alaabta Xayawaanka Competition Category.

BirDaryeelka Xayawaanka· 2024

Catvas Looxda Dhuuqidda Bisadda

by Livelyhood Ltd.

Client: Livelyhood

Abaalmarinta Birta ah ee A' Design Award Winner in Daryeelka Xayawaanka Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Catvas Looxda Dhuuqidda Bisadda

Catvas waa badeeco cusub oo xayawaanka guriga kaas oo dib u qaabeynaya dhuuqida, isagoo ka rogaya dhaqan burbureed oo u beddelaya habka hal-abuurka. Waxay siinaysaa dadka iyo bisadaha labadaba fursadda ay si wadajir ah goobaha ay ku nool yihiin ugu wada hal-abuuraan. Marada laba dabaq ah ee naqshadaysan waxay si tartiib tartiib ah u soo bandhigi doontaa saameyn gaar ah oo sawir u eg inta lagu jiro dhuuqida bisadda. Qaybta marada dhuuqidda ee la bedelay mar dambe laguma tuuro qashinka, laakiin waxay u shaqaysaa sida taariikh xusuuseed oo lagu duwayo oo lagu kaydiyao raadadka bisadda ee nololeedka si hab farshaxaneed.

The Recognition

About the Abaalmarinta Birta ah ee A' Design Award

Catvas Looxda Dhuuqidda Bisadda waa guuleystaha Abaalmarinta Birta ah ee A' Design Award, aqoonsi sharaf leh oo la siiyo naqshado wanaagsan oo buuxiya shuruudaha xirfadeed iyo kuwa warshadeed ee laga filayo hal-abuurro si wanaagsan loo naqshadeeyay. Guuleystayaasha Birta waxay muujiyaan xirfad weyn, takhasus sare, fahan khabiir iyo awood hal-abuur oo abuurayaashooda. Catvas Looxda Dhuuqidda Bisadda waa hal-abuur la filayo inuu noqdo mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, wax ku ool ah oo cusub. Naqshadahan ku guuleystay Abaalmarinta Birta ah ee A' Design Award wuxuu isku daraa hab-dhaqannada ugu wanaagsan warshadda wuxuuna leeyahay sifooyin farsamo oo karti leh oo ku xiran aqoon iyo hibo. Dhammaystirkeeda awgeed, Catvas Looxda Dhuuqidda Bisadda waa mudan ixtiraam, waxaana loo naqshadeeyay inay keento hagaajin nololeed oo ka caawisa in adduunka laga dhigo meel ka wanaagsan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Catvas is a new pet product that transforms scratching from a ‘destructive’ behavior into a ‘creative’ process. It offers both people and cats the chance to co-create their living spaces together. The specially designed double-layered fabric gradually reveals a unique painting-like effect during cats’ scratching behavior. The replaced fabric scratching panels are no longer simply discarded as waste; instead, they act as memorials, recording and preserving the cat’s traces of life in a more artistic way.
Dimensions & Packaging: 300 mm x 430 mm x 370 mm
Tags: Cat Painting, Pet Product, Co-creation Across Species
Production Technology: Catvas is made by materials which are mostly recyclable such as wood, aluminum, and fabric made of old cloths and mycorrhiza. It is manufactured-friendly with easy-to-assemble components, by which the packaging costs and waste during transport can be significantly reduced. Regarding to the specially designed multi-layered fabric, the top layer is thinner, which means it can be scratched more easily.
Research: For cats: From cats’ perspective, the scratching board is not only for meeting the demand for regular removal of surface nails but also a way for cats to vent their emotions and leave pheromones. With the increase of pheromones, the cat will also generate more emotional links with the scratching board.

For people: We found that many cat owners collect cat-related objects, such as cat hair and toys. The reason why cat scratching boards are not left behind is that they are defined as consumables. Transforming the concept of "consumables" into "artwork" will also satisfy people's need to collect old things.
Inspiration: From a human’s perspective, the scratching behavior of cats is usually regarded as ‘destructive.’ Cats love to scratch almost anything they can see, including fabric sofas, leather seats, and even stereos. This often results in something people dislike. But what if we view this phenomenon from a different perspective? Catvas can facilitate a re-examination of the norm, encouraging people to reflect on the new relationship between humans and companion animals.
Project Duration: The project started in January 2023 in Shanghai and finished in December 2023 in Shanghai.
Operation Flow: The L-shape structure fits in with the cat's stretching habits and the removable double-layered fabric panel can be easily replaced. In the process of the cat scratching, the underlying fabric is constantly exposed, thus gradually presenting a unique visual effect which is similar to a painting, which can be customized with frames as decorations at home.
Team Members: Mingye Wang
Xuyang Zhang
Xiaofang Li