Dahab Gudaha · 2025
Miniso Land Tafaariiq
by Xiang Li
- Abaalmarinta Dahabka ah ee A' Design Award 2025 in Gudaha
- Estimated Number of Design Views: 132,965
- Verification code 51625DFD6F · Verify this award
Colors
About Miniso Land Tafaariiq
Gudaha meesha saddex dabaqood ee Miniso Land, waxaa jira lix aag oo waaweyn iyo in ka badan toddobaatan nooc oo badeeco ah oo sumad wadaag leh oo ka yimaada adduunnada kala duwan ee IP-ga. Naqshadeeye wuxuu sameeyey isku dhafka kala duwanaanshaha qaybaha iyo hufnaanta isticmaalka meesha isagoo dejinaya aagag xaalado kala duwan leh, isagoo ka fogaanaya caajiska ay keeni karto waayo-aragnimada wax iibsashada soo noqnoqota ee dhaqanka. Laga bilaabo aagga sanduuqyada indhala' ee u eg inuu ku jiro xumbaarro casaan ah, aagga guud ee leh saameyn muuqaal oo montage ah, aagga xayawaanka iyo aagga udgoonka oo leh dareemayaasha kala duwan ee dabiiciga ah, ilaa aagga jilicsan oo dareensiinya sida inaad gashay adduunka sheekada khuraafaadka.
About the Abaalmarinta Dahabka ah ee A' Design Award
Miniso Land Tafaariiq waa guuleystaha Abaalmarinta Dahabka ah ee A' Design Award, aqoonsi sharaf aad u weyn oo la siiyo naqshado heerka koowaad ah, cajiib ah oo aan caadi ahayn. Guuleystayaasha Dahabka waa hal-abuurro cusub oo aad u badan, aragti fog leh oo si indho-qabsi ah u dhalaalaya, kuwaas oo ka tarjumaya caqli, xikmad iyo xirfadda naqshadeeyayaashooda. Miniso Land Tafaariiq waa shaqo la filayo inay noqoto hal-abuur aad loo ammaano, dejisa isbeddello cusub oo weyn, keenta qiimo aan hore loo arag. Naqshadahan ku guuleystay Abaalmarinta Dahabka ah ee A' Design Award waa shaqo cajiib ah oo la ixtiraamo, waxtar weyn leh oo hormarisa xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Miniso Land Tafaariiq waa shaqo abuurta dareenno xoog leh oo rabitaan ah, kicisa xiiso, dhiirigelisa hal-abuur una soo jiidata.
Press Kit
- Unique Properties
- Within the three-story space of MINISO LAND, there are six major areas and over seventy types of co-branded products from various IP worlds. I achieve a fusion of category diversity and space utilization efficiency by setting up diversified situational zones, avoiding the dullness that traditional repetitive shopping experiences may bring. From the blind box area that seems like in pink bubbles, the comprehensive area with a montage visual effect, the pet area and fragrance area with various senses of nature, to the plush area that feels like entering a fairy tale world, people feel as if they are traversing through a changing theme park.
- Tags
- interior retail
- Design Challenge
- Designer applied the interlocking logic of assembly toys to the scene design, creating shelves modeled after amusement facilities. For functional facilities represented by shelves, designer reconstructed them with such thematic elements, breaking people's established impressions. Traditional shelves that carry goods become vines in the fragrance area and cacti in the pet area, thereby establishing a new value perception of the products for people.
- Inspiration
- The park is a miniature world that integrates universal human values such as happiness, satisfaction, and hope, creating a place with high emotional resonance and identity. People pick up joy here and return with a light mood. The designer abstracts the atmosphere and symbolic meaning of the amusement park, reconstructing a comprehensive platform in the retail space that integrates emotional communication, cultural experience, and brand value.
- Project Duration
- Shanghai, China
- Image Credits
- Photograph丨SFAP
