Diageo Travel Retail Naqshadaynta Gudaha ee Tukaanka Iibka oo uu sameeyey L'Atelier Five Ltd.

Naqshadda Diageo Travel Retail Naqshadaynta Gudaha ee Tukaanka Iibka oo uu sameeyey L'Atelier Five Ltd. waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Qolalka Gudaha iyo Bandhigyada ee 2025 Abaalmarinta Naxaasta ah ee A' Design Award.

NaxaasGudaha· 2025

Diageo Travel Retail Naqshadaynta Gudaha ee Tukaanka Iibka

L'Atelier Five Ltd. uu sameeyay

Macmiilka: L'Atelier Five Ltd

Ku Guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award ee Qaybta Gudaha

12,929

Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #167830

Booqo Bogga Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan Diageo Travel Retail Naqshadaynta Gudaha ee Tukaanka Iibka

Diageo Travel Retail waa naqshad gudaha ah oo dukaan-gudaha-dukaan ah oo loogu talagalay teerminaalka luxury-ga ee Garoonka Diyaaradaha Caalamiga ah ee Incheon ee Seoul. Dukaanku wuxuu daboolayaa 40.12 mitir laba jibaaran waxaana leeyahay derbiyo 2.7 mitir dherer ah. Derbiyo farshaxan ah oo laga sameeyay Corian la kululeeyay ayaa si nabdoon u qalooca gudaha, iyagoo raacaya fikradda dhagax dareere ah oo qaabaysan. Bir dalool leh, unugyo bandhig oo gaar ah, iyo alaab gudaha oo si gaar ah loo sameeyay ayaa dhammaystiraya gudaha. Qaabka qalooca ah ayaa hagaya booqdayaasha jid ku socda oo bandhigaya dhowr calaamadood oo whiskey ah oo ku dhex jira hal deegaan oo xasilloon oo hal-abuur ah.

Aqoonsiga

Wax ku saabsan Abaalmarinta Naxaasta ah ee A' Design Award

Diageo Travel Retail Naqshadaynta Gudaha ee Tukaanka Iibka waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Diageo Travel Retail Naqshadaynta Gudaha ee Tukaanka Iibka waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Diageo Travel Retail Naqshadaynta Gudaha ee Tukaanka Iibka si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: Diageo, the global leader in premium alcoholic beverages, proudly opens its latest Flagship Shop In Shop at the prestigious Luxury Terminal 2 of Incheon International Airport, Seoul. This exclusive store offers travellers an immersive journey into the world of luxury, housing an impressive collection of Diageo’s finest brands in a space designed to elevate the retail experience.
Cabbirka & Qaabaynta: 40.12 meter square
2.7M tall walls
Summado: Luxury, Liquid, Whiskey, Fluid, Natural, Travel Retail, Diageo, Shop in Shop
Tiknoloojiyada Soo Saarka: Corian Thermoforming
Carpentry skilled
Wielding perforated metal
Bespoke glorifiers and furniture pieces
Caqabadda Naqshadda: While using innovative materials like thermoformed Corian to achieve seamless, organic curves. Realizing this ambitious design within a tight deadline presented significant challenges, as the space was conceived as a permanent fixture that needed to accommodate multiple brands while maintaining a cohesive, luxurious feel.
Thermoforming Corian was particularly complex, requiring precise heating and shaping to achieve smooth, flowing forms without compromising durability or finish. Despite these technical hurdles, the design team ensured the material reflected the elegance and refinement of the whiskey-making process.
The store’s vision also had to balance tradition with inclusivity. While South Korea’s whiskey market has historically been dominated by older men, the space was designed to attract a broader audience. By combining timeless craftsmanship with modern luxury, the store offers an immersive experience that resonates with both seasoned enthusiasts and new consumers. It successfully unifies multiple brands under one cohesive, high-end environment, setting a new standard for whiskey retail.
Cilmi-baadhis: The design of Diageo’s flagship store at Incheon Airport is deeply inspired by the materials, processes, and traditions of whiskey making. Drawing from the iconic craftsmanship of Scottish distilleries, the concept reflects the beauty of copper stills, the flowing nature of liquid, and the rich heritage behind whiskey production. Copper’s warmth and natural patina were central to the inspiration, symbolizing both tradition and timeless elegance.
The organic, curved shapes of the space are influenced by the fluidity of whiskey itself, it's smooth movement and the way it interacts with glass and stone. This idea of liquid shaping stone became a key metaphor, leading to the exploration of materials that could replicate the visual and tactile qualities of something softened and sculpted by liquid over time.
Additionally, the design reflects the luxurious essence of Diageo’s portfolio by emphasizing sensory richness. The interplay of light and shadow, inspired by the way whiskey catches and refracts light, became a core conceptual driver. The vision was to evoke the feeling of immersion within a premium whiskey making process, creating a connection between the materials and the heritage of the craft. Every choice, from the curved forms to the material finishes, aimed to mirror the elegance, refinement, and depth of the whiskey experience itself.
Dhiirrigelinta: Seamlessly blending contemporary design with digital interactivity, the Diageo Flagship Shop In Shop offers a sophisticated yet relaxing shopping environment. Sleek textures, refined finishes, and organic curvature dominate the design language, setting the tone for an indulgent exploration of the brand’s portfolio.
Muddada Mashruuca: 4 months from start to finish.
London design 1 month
Dubai for researching production 1 month
South Korea for build in April 2024 2 months
Socodka Hawlgalka: As you enter, the design naturally guides you on a journey, where every curve and surface feels intentional and welcoming. The flow of the space is inspired by the movement of water, creating a sense of calmness as you explore. The sculptural walls, crafted from seamless Corian, curve gently around the space, drawing you in with their organic shapes. It’s like walking through a living sculpture, each turn offers a new perspective, revealing products in an ever-evolving way, much like the way light plays across the surface of water.
Shatiyada: Diageo Scotland Ltd
Xubnaha Kooxda: L’Atelier Five Ltd. and Diageo Scotland Ltd.
Amaanta Sawirrada: L’Atelier Five Ltd. and Diageo Scotland Ltd.