Masseria Auraterrae Shaqada Ugu Weyn: Xarunta Dabiiciga ah by Bepi Povia

Masseria Auraterrae Shaqada Ugu Weyn: Xarunta Dabiiciga ah by Bepi Povia is a highly esteemed winner of the very prestigious 2025 Abaalmarinta Birta ah ee A' Design Award in Naqshadeynta Qaab-dhismeedka, Dhismaha iyo Qaab-dhismeedyada Competition Category.

BirQaab-dhismeed· 2025

Masseria Auraterrae Shaqada Ugu Weyn: Xarunta Dabiiciga ah

by Bepi Povia

Client: BPI&G + Partners

Abaalmarinta Birta ah ee A' Design Award Winner in Qaab-dhismeed Category

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Colors

The Design

About Masseria Auraterrae Shaqada Ugu Weyn: Xarunta Dabiiciga ah

Qoraalka Buugga: Masseria Auraterrae waa xarun dabiici ah oo ku taal Polignano a Mare, gobolka Puglia, dalka Talyaaniga. Mashruucani wuxuu soo cusboonaysiinayaa dhismo taariikhi ah oo dhan 3000 mitir oo laba jibaaran, kaas oo ku yaal dhul dhan 120000 mitir oo laba jibaaran. Naqshaddu waxay raacaysaa fikradda "Xididdada" (Roots), taas oo qiimaynaysa dhaqammada dhaqameed, alaabta maxalliga ah, iyo farsamooyinka dhismaha ee laga dhaxlay ka-hor jeer. Isticmaalka alaabta maxalliga ah wuxuu yareeyaa baahida gaadiidka wuxuuna taageeraa dhaqaalaha bulshada deegaanka. Waxaa lagu daray ururinta biyaha roobka, tamarta cusboonaysiinta iyo maaraynta qashinka dabiiciga ah. Dhagxanta qoran ee taariikhiga ah iyo waxyaabaha kale ee taariikhiga ah waa la ilaaliyay.

The Recognition

About the Abaalmarinta Birta ah ee A' Design Award

Masseria Auraterrae Shaqada Ugu Weyn: Xarunta Dabiiciga ah waa guuleystaha Abaalmarinta Birta ah ee A' Design Award, aqoonsi sharaf leh oo la siiyo naqshado wanaagsan oo buuxiya shuruudaha xirfadeed iyo kuwa warshadeed ee laga filayo hal-abuurro si wanaagsan loo naqshadeeyay. Guuleystayaasha Birta waxay muujiyaan xirfad weyn, takhasus sare, fahan khabiir iyo awood hal-abuur oo abuurayaashooda. Masseria Auraterrae Shaqada Ugu Weyn: Xarunta Dabiiciga ah waa hal-abuur la filayo inuu noqdo mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, wax ku ool ah oo cusub. Naqshadahan ku guuleystay Abaalmarinta Birta ah ee A' Design Award wuxuu isku daraa hab-dhaqannada ugu wanaagsan warshadda wuxuuna leeyahay sifooyin farsamo oo karti leh oo ku xiran aqoon iyo hibo. Dhammaystirkeeda awgeed, Masseria Auraterrae Shaqada Ugu Weyn: Xarunta Dabiiciga ah waa mudan ixtiraam, waxaana loo naqshadeeyay inay keento hagaajin nololeed oo ka caawisa in adduunka laga dhigo meel ka wanaagsan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Masseria Auraterrae is made with Roots Philosophy. The Roots concept integrates indigenous knowledge into architectural design by valuing traditional practices, local materials, and construction techniques passed down through generations. This approach not only preserves cultural heritage but also promotes sustainable and contextually relevant design.
Dimensions & Packaging: 3000 Sqm Historical Building
120000 Sqm Land Management
Tags: Puglia, Resort, Vineyard, Travel Exeperiences, Best Pratice, Roots Design, Bepi Povia
Production Technology: Masseria Auraterrae is Sustainability and Resilience project
centrated to the Roots Concept, re-using Local Materials, Reducing environmental impact by using locally available materials, decreasing the need for transportation and promoting the local economy. The building was made byTraditional Construction Techniques as applyng construction methods that have proven to be sustainable and adaptable over time. The Roots Concept implement rainwater harvesting systems, renewable energy sources, and organic waste management.
Design Challenge: Projects offering an immersive experience, transforming spaces into places that tell a story and engage the senses.
Application of the experiential tourism concept, where guests of five-star hotels can experience Puglian culture through design and the surrounding environment.
Research: Every part of the Histric Building is a careful recovery of what already existed, including the vegetable gardens in the ancient walls, the church, the reception areas and the refectory. The oldest historical elements found have been preserved, even where they are not very functional, but express great historical value. Some elements are no longer found today, unfortunately. In the face of the many epigraphs that we have found on the masseria and cleaned so that every traveler could read and interpret them according to their own sensitivity, many others have been lost; I think of the stone inscription that was located above the entrance to the garden of the officinal herbs that was removed over time as well as other tombstones that told the history of the place.
Inspiration: Architecture can empower local communities by actively involving them in the design and construction process. This approach ensures that projects reflect the needs and aspirations of the community, promoting local pride and social cohesion.
Project Duration: The Project started in 2022 and was ready for public in June 2024
Polignano a Mare, Puglia, Italy
Operation Flow: Bepi Povia is a renowned Italian interior designer and garden designer, known for creating the concept of Roots Design on South Italy, Puglia. This innovative style originates in Puglia and is deeply inspired by local craftsmanship and traditions rooted in the Puglian territory. The Auraterrae embraces an entire philosophy centered on cultural roots, the land, and authentic experiences.