Lacag Daabacaad · 2025
Te Po And Te Ao Marama Daabacad Gaar ah 21
by Kyra Clarke
- Abaalmarinta Lacagta ah ee A' Design Award 2025 in Daabacaad
- Estimated Number of Design Views: 69,625
- Verification code 3DC2A7154A · Verify this award
Colors
About Te Po And Te Ao Marama Daabacad Gaar ah 21
Threaded Ed.21 waxay fikrad ahaan ku salaysan tahay aragti Te Ao Maori oo leh qaabab dhaqameed iyo iskaashi ah oo u hogaansama tikanga Maori (caadooyinka Maori) iyo Matauranga Maori Kawa (aqoonta iyo borotokoolka Maori). Qaab-dhismeedka iyo nidaamka socodka ee Threaded Ed.21 wuxuu ku salaysan yahay heesta Waiata ee Ko te Pu wuxuuna ku daraa calaamado naqshadeyn oo muuqaal ah, kordhinta xaqiiqada, iyo cod si loo gudbiyо sheekada bilowga ee dabaqyo badan leh.
About the Abaalmarinta Lacagta ah ee A' Design Award
Te Po And Te Ao Marama Daabacad Gaar ah 21 waa guuleystaha Abaalmarinta Lacagta ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado heerka ugu sarreeya oo quruxsan oo soo jiidasho leh. Guuleystayaasha Lacagta waa shaqooyin aad u dhalaalaya iyo hal-abuur sare leh oo muujiya khibrad, hibo iyo hufnaan naqshadeeyayaashooda. Te Po And Te Ao Marama Daabacad Gaar ah 21 waa shaqo la filayo inay noqoto shaqo quruxsan oo tusaale ah, xirfad cad leh oo hal-abuur qoto dheer leh. Naqshadahan ku guuleystay Abaalmarinta Lacagta ah ee A' Design Award waa hal-abuur aad loo dareemo oo la ammaano, waxtar leh oo hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Te Po And Te Ao Marama Daabacad Gaar ah 21 waa hal-abuur dad badan ay doonayaan, kicisa rabitaanno, keena dareenno wanaagsan oo abuura yaab.
Press Kit
- Unique Properties
- Threaded Ed.21 is conceptually underpinned by a Te Ao Maori viewpoint with cultural and collaborative frameworks that adhere to tikanga Maori (Maori customary practices) and matauranga Maori kawa (Maori knowledge and protocol).
The structure and navigational system of Threaded Ed. 21 is based on the waiata (song) ‘Ko te Pu’ and incorporates visual, augmented, and sonic design queues to communicate the multi-layered beginning story.
Visual motif and colour are signifiers for the metamorphosis of time and space, of the realm of Te Kore (darkness) – which operates as the Z-fold cover and binds Te Po (the night realms) and Te Ao Marama (coming into the light), connecting them metaphorically and physically. - Dimensions & Packaging
- Size: 210mm (w) x 270mm (h) x 20mm (d)
150 page publication
Embellishments
Z-Fold Cover: Foil, PMS 876
Cover: PMS 640, PMS 376
Section 1: PMS 640, PMS 376
Paper Stock
Z-Fold Cover: Sirio Color Range 350gsm (x7 different colours)
Cover: Freelife Cento Extra White 350gsm
Section 1: Arena White Rough 140gsm
Section 2: Arena Natural Smooth 140gsm
Section 3: Arena Natural Bulk 140gsm
Section 4: Arena White Smooth 140gsm
Section 5: Arena Natural Rough 140gsm - Tags
- Te Ao Maori, Publication, Augmented Reality
- Production Technology
- Sonic artistry and augmented reality animated vignettes activate motifs, to incorporate the breath of life into the printed page. Combining the visual and linguistic, the spatial and temporal, sound, and virtual reality to graphically symbolize: the realm between being and non-being.
- Design Challenge
- The special issue Threaded Edition 21 Te Po and Te Ao Marama was conceived thematically, graphically, and structurally in acknowledgment of Te Ao Maori (Maori world view) and its contemporary applications in publication design. Visual and textual signifiers, coupled with AR sonic experiences – through moving image and oral resonance were used to synthetize, communicate and disseminate specific Māori cultural and spiritual concepts. Each interview showcased in Threaded magazine is strongly premised on the notion of speculation and reflection, examining unique methods that arise from personal and collaborative meaning-making processes through the sharing of criticalities about practice. Threaded magazine is a practitioner-focused international design publication, published in Aotearoa New Zealand.
- Research
- A fundamental part of Threaded magazine’s methodology is underpinned by Kaupapa Maori values, principles and philosophies. It’s a holistic approach that considers synergies and ways of working that draw from ontological and epistemological positions. Guidance from elders, and Maori and non-Maori partnerships aim to disseminate local and international profiles, and give perspectives on practice and promote a convergence of cultures and discourse.
- Inspiration
- Initial thematic concepts grew out of responses to the physical, emotional and spiritual impacts of Covid-19. Invited practitioners were asked to respond and reflect on how they creatively navigated and overcame the challenges of social separation and cultural disconnection.
In response to this, we visually linked ideas of connection (through Te Ao Marama (light)) and utilised Te Po (the night realms) to celebrate the growth and development that came from periods of isolation and reflection. - Project Duration
- Project started: January 10 2021
Project completed/launched in Auckland / New Zealand: May 25 2022 - Operation Flow
- QR codes embedded throughout the publication unlock visual and sonic artistry, bringing its motifs to life through augmented reality. This seamlessly adds an immersive layer of engagement and depth to the printed experience.
