Dahab Xayeysiin · 2025
Seaside Home For Music Fans Olole Suuqgeyn oo ku Salaysan Waayo-aragnimo
- Abaalmarinta Dahabka ah ee A' Design Award 2025 in Xayeysiin
- CLIENT: Taobao Design
- Estimated Number of Design Views: 155,964
- Verification code D34EA4D056 · Verify this award
Colors
About Seaside Home For Music Fans Olole Suuqgeyn oo ku Salaysan Waayo-aragnimo
Guriga Xeebta ee Jecel Muusikada waa mashruuc suuqgeyn oo ku salaysan qorshe muuqaal ah oo loo abuuray bandhig muusiko iyo farshaxan oo ka dhacay Aranya. Cabbudhka caanka ah ee sumadda waxaa loo beddelay nal-raadiye, waxaana lagu daray midabyo xeebeed oo isbeddelaya iyo qaabab hirarka codka ah. Aagagga bandhigga tooska ah waxay bixiyeen soo-bandhigyo dareemo badan leh iyo ciyaaro la xiriira muusikada iyagoo la adeegsanaya qalab isdhexgal ah. Baahin toos ah oo isdhexgal leh ayaa u ogolaatay daawadayaasha meelaha fog inay booqdaan aagagga oo ay daawadaan bandhigyada. Goobta waxaa lagu dhisay qalfoof bir fudud ah, agabyo dib loo cusboonaysiin karo iyo rinjiyo iyo dharar qiiq yar sii daaya. In ka badan 70,000 oo taageerayaal ah ayaa ka soo qaybgalay.
About the Abaalmarinta Dahabka ah ee A' Design Award
Seaside Home For Music Fans Olole Suuqgeyn oo ku Salaysan Waayo-aragnimo waa guuleystaha Abaalmarinta Dahabka ah ee A' Design Award, aqoonsi sharaf aad u weyn oo la siiyo naqshado heerka koowaad ah, cajiib ah oo aan caadi ahayn. Guuleystayaasha Dahabka waa hal-abuurro cusub oo aad u badan, aragti fog leh oo si indho-qabsi ah u dhalaalaya, kuwaas oo ka tarjumaya caqli, xikmad iyo xirfadda naqshadeeyayaashooda. Seaside Home For Music Fans Olole Suuqgeyn oo ku Salaysan Waayo-aragnimo waa shaqo la filayo inay noqoto hal-abuur aad loo ammaano, dejisa isbeddello cusub oo weyn, keenta qiimo aan hore loo arag. Naqshadahan ku guuleystay Abaalmarinta Dahabka ah ee A' Design Award waa shaqo cajiib ah oo la ixtiraamo, waxtar weyn leh oo hormarisa xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Seaside Home For Music Fans Olole Suuqgeyn oo ku Salaysan Waayo-aragnimo waa shaqo abuurta dareenno xoog leh oo rabitaan ah, kicisa xiiso, dhiirigelisa hal-abuur una soo jiidata.
Press Kit
- Unique Properties
- This project,a collaboration between Tmall Heybox and 2024 Aranya Xiami Music and Arts Festival, employed a scenario based marketing plan to marry the brand with the festival culture. Tmall Heybox transformed its iconic cube into a searchlight to resemble a dazzling stage and a gradient coastline, building an emotional bond between the brand and young audiences. The project created an online and offline marketing matrix, improving brand exposure, audience engagement, and cultural resonance.
- Dimensions & Packaging
- This project attracted more than 70,000 fans.
- Tags
- Aranya Xiami Music and Arts Festival, key visual design for Tmall Heybox, visual expression of Home for Music Fans, theme exhibition areas with multisensory immersive experience, interactive live stream
- Production Technology
- The Home for Music Fans employed sustainable, renewable materials with low environmental impact, aiming to create a comfortable venue full of seaside charm for fans to enjoy music. The lightweight steel frame, combined with premium materials and exquisite craftsmanship, ensured safety and durability. Additionally, nontoxic wall paints and curtain fabrics that contain low volatile organic compounds were utilized, contributing to a fresh and safe environment.
- Design Challenge
- The challenge was achieving a unity of the brand and the festival. This project subtly married the brand characteristics with the festival culture. The posters echoed the key visual of the festival through visual elements like colors and shapes. The offline stage and the Home for Music Fans were differentiated, with the former for quick experience while the latter for slow consumption. Its combination with the live stream studio provided a seamless experience across online and offline settings.
- Research
- 2024 Aranya Xiami Music and Arts Festival attracted numerous young audiences valuing fashion and quality, aligning closely with the target consumer of Tmall Heybox. The project, taking the festival as the medium, integrated the brand into a cultural landmark, with the Home for Music Fans introducing five major brands for traffic sharing, resulting in great promotional effects both online and offline. It built a marketing loop of product experience, emotional resonance and social sharing.
- Inspiration
- The iconic cube of Tmall Heybox was transformed into a searchlight. Vivid colors against a black background mimicked a seaside sunset. Geometric blocks and audio waveform brought to mind rhythmic music, and reflections helped create a seaside scenario. The Home for Music Fans, inspired by the Aranya Church, featured a top angle symbolizing upward growth. It extended along the coastline, with exhibition areas corresponding to life moments, echoing the slogan of life is about living a few moments.
- Project Duration
- The project was implemented in Aranya from August 30, 2024, to September 1, 2024.
- Operation Flow
- Offline theme exhibition areas with multisensory immersive experience enabled audiences to experience the products of certain brands and participate in music related games through interactive installations.
Thanks to full process interactive live stream, audiences could virtually tour exhibition areas, watch new product launches, and appreciate performances. This broke the physical limitations of traditional offline activities, ensuring real time online interaction between brands and audiences.
