Connect To Turkiye Aegean Part Dhacdo Dhaqameed by Turkish Airlines

Connect To Turkiye Aegean Part Dhacdo Dhaqameed by Turkish Airlines is a highly esteemed winner of the very prestigious 2026 Abaalmarinta Birta ah ee A' Design Award in Naqshadeynta Munaasabadaha iyo Dhacdooyinka Competition Category.

BirMunaasabad· 2026

Connect To Turkiye Aegean Part Dhacdo Dhaqameed

by Turkish Airlines

Client: Turkish Airlines

Abaalmarinta Birta ah ee A' Design Award Winner in Munaasabad Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Connect To Turkiye Aegean Part Dhacdo Dhaqameed

Connect To Turkiye Aegean Part waa dhacdo dhaqameed magaalooyin badan ka dhacaysa oo loo naqshadeeyay sida sheeko socota, halkii ay ahaan lahayd dhacdo joogto ah oo hal goob ka dhacaysa. Martida waxaa lagu hagaa dhowr magaalo, magaalo kastaana waxay bixisaa mawduuc u gaar ah iyo waayo-aragnimo dareen leh. Isdhexgalku wuxuu ku dhacaa boos, sheeko iyo goob, halkii uu ku dhici lahaa shaashado. Goobta qadiimiga ah ee Ephesus, dhammaan qalabka rakiban waxaa laga dhisay madal casriyeysan oo kor loo qaaday, si aan xabag, qufulo ama qalab culus aysan u taaban dhulka qadiimiga ah. Ilaalinta hidaha iyo dhabnimada maxalliga ah ayaa laga hormariyay muuqaal iyo baaxad.

The Recognition

About the Abaalmarinta Birta ah ee A' Design Award

Connect To Turkiye Aegean Part Dhacdo Dhaqameed waa guuleystaha Abaalmarinta Birta ah ee A' Design Award, aqoonsi sharaf leh oo la siiyo naqshado wanaagsan oo buuxiya shuruudaha xirfadeed iyo kuwa warshadeed ee laga filayo hal-abuurro si wanaagsan loo naqshadeeyay. Guuleystayaasha Birta waxay muujiyaan xirfad weyn, takhasus sare, fahan khabiir iyo awood hal-abuur oo abuurayaashooda. Connect To Turkiye Aegean Part Dhacdo Dhaqameed waa hal-abuur la filayo inuu noqdo mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, wax ku ool ah oo cusub. Naqshadahan ku guuleystay Abaalmarinta Birta ah ee A' Design Award wuxuu isku daraa hab-dhaqannada ugu wanaagsan warshadda wuxuuna leeyahay sifooyin farsamo oo karti leh oo ku xiran aqoon iyo hibo. Dhammaystirkeeda awgeed, Connect To Turkiye Aegean Part Dhacdo Dhaqameed waa mudan ixtiraam, waxaana loo naqshadeeyay inay keento hagaajin nololeed oo ka caawisa in adduunka laga dhigo meel ka wanaagsan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project is a multi-city cultural experience designed as a moving narrative rather than a fixed event. What makes it unique is its seamless integration into historical landscapes, use of non-invasive design, and guest flow tailored for emotional impact. It prioritizes heritage preservation, local authenticity, and meaningful interaction over spectacle or scale.
Tags: Turkish Airlines, Cultural event, destination, marketing, experiential design, sustainability, heritage, UNESCO sites, Ephesus, Gala
Production Technology: To ensure the protection of the archaeological heritage of Ephesus, the entire event infrastructure was designed with non-invasive methodologies. All installations—including the stage, exhibition units, and audience areas—were constructed on elevated modular platforms, preventing any direct contact with the ancient ground. The stage design was intentionally compact, respecting the spatial proportions and sightlines of the Agora.

Power distribution was planned with minimal intervention; temporary cabling systems and lightweight, low-impact lighting were used. Materials were selected for their reversibility and minimal environmental footprint—no adhesives, anchors, or heavy equipment touched the original structure.

Logistics, including transportation and setup, followed strict preservation protocols. Each element of the build was prefabricated and assembled onsite with manual labor, avoiding machinery that could compromise the site. The design approach prioritized cultural sensitivity, heritage compliance, and operational safety at every stage.
Design Challenge: The main challenge was designing a large-scale event within protected heritage sites without altering or damaging any historical elements. Navigating local regulations, gaining permits, and aligning with archaeological preservation laws required intense coordination. Balancing cultural authenticity, guest comfort, and logistical feasibility—across five cities—demanded precision, sensitivity, and adaptive creative planning.
Research: Qualitative design research was conducted to explore how experiential travel shapes perception of place and brand. Objectives included measuring emotional engagement in heritage environments. Methods included cultural analysis, field visits, and interviews. Participants were 200+ international guests. Results showed higher recall and emotional affinity. Insights informed the user-centric, mobile event structure, influencing brand perception and sustainable tourism models.
Inspiration: This project was inspired by a desire to showcase Türkiye not through spectacle, but through substance—its landscapes, heritage, and human warmth. Instead of relying on a single venue, we envisioned a multi-location narrative, rooted in authenticity and respect. The concept was informed by cultural research, sustainable practices, and a belief that experiential design can connect people more meaningfully than traditional formats.
Project Duration: The project started in January 2025 with concept development and planning in Istanbul. On-site preparations began in April 2025 across the selected cities. The event was held from May 26 to May 30, 2025, covering Istanbul, Afyonkarahisar, Denizli, İzmir, and Ephesus. It concluded with a gala evening at the Agora of Ephesus on May 29, 2025.
Operation Flow: The project unfolds as a guided cultural journey across multiple cities. Guests move through carefully planned stages—each city offering a unique theme and sensory experience. Interaction happens through space, story, and setting rather than screens. Seamless logistics, local immersion, and meaningful pacing ensure comfort and emotional connection, resulting in stronger memory retention and deeper brand engagement.
Image Credits: All visual and media credits: Turkish Airlines