Metoa Ginza Hawlaha Aasaasiga ah: Bandhig-goob (Showroom) by Shigeru Kubota is a highly esteemed winner of the very prestigious 2026 Abaalmarinta Lacagta ah ee A' Design Award in Naqshadeynta Qolalka Gudaha iyo Bandhigyada Competition Category.
LacagGudaha· 2026
Metoa Ginza Hawlaha Aasaasiga ah: Bandhig-goob (Showroom)
Client: Metoa Ginza
Abaalmarinta Lacagta ah ee A' Design Award Winner in Gudaha Category
Verified Award Winner
Verify Award Status for #176030The Design
About Metoa Ginza Hawlaha Aasaasiga ah: Bandhig-goob (Showroom)
Qoraalka Buugga: Meeshan waxaa mowduuc looga dhigay kulanka u dhexeeya tignoolajiyada casriga ah iyo dadka. Iyada oo loo marayo bandhigyada ganacsiga, tignoolajiyadu waxay la kulantaa farshaxanka, dadkuna waxay ku xidhmaan bandhigyada. Kafeteeriyada dhexdeeda, booqdayaashu way is-dhexgalaan waxaana dhalata bulsho. Marka ay kulammadan is-dulsaaran isku dhex duubmaan, waxay abuuraan xusuuso raagaya, iyaga oo ka tagaya aragti diiran oo wanaagsan oo ku saabsan xarunta. Looxyada shinniwaraabeed ee laba-lakab ah ee wareejinta korantada ku wareegsan waxay sameeyaan qaab u eg ubax marka lakabka la dul jiifiyo 90 darajo, iyaga oo gudbinaya fariinta ah in tignoolajiyadu ay dadka is-xidho si loo abuuro dunida ka faraxsan.
The Recognition
About the Abaalmarinta Lacagta ah ee A' Design Award
Metoa Ginza Hawlaha Aasaasiga ah: Bandhig-goob (Showroom) waa guuleystaha Abaalmarinta Lacagta ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado heerka ugu sarreeya oo quruxsan oo soo jiidasho leh. Guuleystayaasha Lacagta waa shaqooyin aad u dhalaalaya iyo hal-abuur sare leh oo muujiya khibrad, hibo iyo hufnaan naqshadeeyayaashooda. Metoa Ginza Hawlaha Aasaasiga ah: Bandhig-goob (Showroom) waa shaqo la filayo inay noqoto shaqo quruxsan oo tusaale ah, xirfad cad leh oo hal-abuur qoto dheer leh. Naqshadahan ku guuleystay Abaalmarinta Lacagta ah ee A' Design Award waa hal-abuur aad loo dareemo oo la ammaano, waxtar leh oo hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Metoa Ginza Hawlaha Aasaasiga ah: Bandhig-goob (Showroom) waa hal-abuur dad badan ay doonayaan, kicisa rabitaanno, keena dareenno wanaagsan oo abuura yaab.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Metoa Ginza is Mitsubishi Electric's showroom, designed to showcase its 12 businesses. In order to introduce various technologies from home appliances to space, medical, and infrastructure, in a limited space, we proposed a layout with a community cafe on the first floor and exhibition spaces on the second and third floors, where events are held four times a year to showcase the 12 businesses. The exhibition was designed to be like a gallery, with the concept of Cutting-edge Technology and art.
- Dimensions & Packaging
- The showroom covers a total area of approximately 900 square meters across three floors. The first floor is primarily dedicated to a cafe area, while the second and third floors are allocated for exhibition spaces.
- Tags
- Mitsubishi Electric, Event space, 100th anniversary, Corporate exhibition, Communication space, Corporate museum, Corporate brand promotion
- Production Technology
- In addition to design, we were heavily involved in overall branding from a comprehensive production perspective and worked to raise awareness by unifying the design of the naming, logo design, key visuals, main videos, uniforms, goods, and other elements. We also requested the cafe on the first floor to develop a menu in accordance with Mitsubishi Electric's event and conducted unified event promotions on all floors.
- Design Challenge
- The huge honeycomb panels surrounding the elevator are double-layered, and when the honeycomb panels on the back side are rotated 90 degrees and stacked, a flower pattern is created, symbolizing the overlap of technology brings happiness to people. The structure piercing through three floors was difficult to realize, but it was completed by dividing the hexagons into parts and connecting them together. The translucent white color shines in the light, brightly expressing people's happiness.
- Research
- Mitsubishi Electric is involved in various businesses, including home appliances, elevators, space, robotics, medical equipment, and infrastructure. To appeal these businesses, the company went beyond simply displaying its products and incorporated the perspectives of artists to express its technologies as works of art, creating new experiences and positive impressions. Achieving this required understanding and decision-making on the part of the company through research and persuasion.
- Inspiration
- A place, theme of meeting people, based on the concept of Touch of Advancement. Each business's exhibition brings technology and art to meet people and the cafe brings people to create a community. These are connected and the design conveys the message: technology brings happiness to people. The two-layer honeycomb panels surrounding the elevator create a flower-like pattern when one side is rotated 90 degrees. It messages that technology will come together to create a happier world.
- Project Duration
- This project began in Tokyo in October 2014 and was completed and opened on March 31, 2016. It closed on August 4, 2025.
- Operation Flow
- Metoa GINZA is Mitsubishi Electric's showroom with a cafe on the 1st floor and exhibition spaces on the 2nd and 3rd floors, where exhibitions have been changed 4 times a year. Rather than simply displaying products, the showroom collaborates with artists to create an experience that can be enjoyed as art. Over the past 10 years, 6 million people have visited here, which has established itself as a place for new discoveries. After closing, the showroom will tour the country as the event, Metoa.
- Team Members
- General production Interior design: Shigeru Kubota
General production, VI design, Art direction: Arata Maruyama
General production, Event design: Masato Tanaka
Overall supervision: iPLANET Incorporated
Interior construction: MURAYAMA INC.
Design: WORKTECHT&Co.
Moving logo Opening video production: Norimichi Hirakawa
Interactive Video Production: amana inc.
Opening video production: WOW Inc.
Video system design: Kyoeisha Co., Ltd.
Furniture design and production: HAY hutte design
In-house background music and ELV surround sound: Yosi Horikawa
Technical support and equipment provided: Mitsubishi Electric Corporation
PR: TANK Inc.
Printed matter copywriting: Keita Fukasawa
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