Pipgro Codsiga Maareynta Hawlaha by Yongzun Wu and Jingxuan Wang

Pipgro Codsiga Maareynta Hawlaha by Yongzun Wu and Jingxuan Wang is a highly esteemed winner of the very prestigious 2026 Abaalmarinta Naxaasta ah ee A' Design Award in Naqshadeynta Badeecadda Dhijitaalka Competition Category.

NaxaasBadeecadda Dhijitaalka· 2026

Pipgro Codsiga Maareynta Hawlaha

by Yongzun Wu and Jingxuan Wang

Client: Kenta

Abaalmarinta Naxaasta ah ee A' Design Award Winner in Badeecadda Dhijitaalka Category

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The Design

About Pipgro Codsiga Maareynta Hawlaha

Pipgro waa codsi mobilada ah oo loo naqshadeeyay in uu taageero fulinta hawlaha dadka waaweyn ee qaba xanuunka aan dulqaadka lahayn ee firfircoonida badan (ADHD). Qalabyo badan oo wax soo saar oo diiradda saara qorsheynta, halka Pipgro uu wax ka qabto tallaabada bilaabista iyo dhammaystirka shaqada. Fikrado laga hadlay ama qoraal ah waxaa loo kala jajabiyaa hawlo yaryar iyadoo la adeegsanayo sirdoon macmal ah, halkaas oo tallaabo keliya mar walba la tuso. Habka diiradda ayaa xaddida wax lagu mashquulo, jawaab celinta shucuurta ahna waa la diiwaan geliyaa si loo hagaajiyo qorshaha mustaqbalka. Horumarka waxaa lagu muujiyaa sarbeeb koritaan, abaalmarinnona waa la ururin karaa. Interface-ka saacadda casriga ah (smartwatch) ayaa suurtogeliya in fikradaha si degdeg ah loo qabsado.

The Recognition

About the Abaalmarinta Naxaasta ah ee A' Design Award

Pipgro Codsiga Maareynta Hawlaha waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Pipgro Codsiga Maareynta Hawlaha waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Pipgro Codsiga Maareynta Hawlaha si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Pipgro is an intelligent task execution companion designed for adults with ADHD. While most productivity tools focus on planning and listing tasks, Pipgro addresses the execution gap by breaking tasks into executable steps, narrowing focus to the present, and visualizing progress through growth metaphors. Emotion-aware planning, adaptive task redirection, and rewards reduce execution stress and support sustained follow-through.
Dimensions & Packaging: Pipgro is a digital interaction design realized across mobile and smartwatch interfaces. It supports natural language input, AI-driven task decomposition, focus mode execution, emotional feedback logging, and visual progress tracking. The smartwatch interface enables quick thought capture, focus mode entry, and emotion logging, while both platforms are optimized for touch interaction, accessibility, and low cognitive load in daily use.
Tags: Attention Deficit Hyperactivity Disorder(ADHD), Task Decomposition, Task Execution, Behavioral Design, Cognitive Load Reduction, AI-Assisted Planning, Focus Support, Emotional Feedback, Gamified Motivation
Production Technology: Pipgro is realized as a mobile digital product integrating AI-driven task decomposition, adaptive scheduling, and behavior-based feedback loops. Natural language input is parsed into structured tasks, while user interactions and emotional feedback inform dynamic task adjustment. The interface is prototyped and iterated through user testing, with focus modes, visual growth systems, and reward mechanics implemented to support sustained execution.
Design Challenge: The main challenge was designing a productivity system for ADHD users without increasing pressure or guilt. Traditional planning structures often worsen avoidance rather than support action. Balancing guidance with autonomy, and reducing cognitive load while maintaining progress, required careful behavioral research and repeated iteration. The design needed to support execution without control, encouraging momentum while respecting emotional resistance.
Research: This project is based on qualitative design research. The objective was to understand why adults with ADHD struggle with task execution rather than planning. Research methods included interviews, diary studies, and usability testing. Participants were adults diagnosed with ADHD. Findings revealed that mental overload, emotional resistance, and decision fatigue are key barriers. Insights led to an execution-focused system emphasizing task decomposition, focus support, and adaptive feedback, demonstrating how behavior-informed design can reduce friction in everyday productivity.
Inspiration: Pipgro was inspired by research and interviews revealing that adults with attention deficit hyperactivity disorder (ADHD) struggle not with planning, but with task initiation and follow-through. Observing how conventional plan-list apps often increase pressure, the design draws from behavioral psychology and cognitive load theory to reduce friction in action. The growth metaphor and emotion-aware adaptation were developed to support momentum rather than control.
Project Duration: The concept project was developed between June 2025 and December 2025, primarily conducted in Beijing and New Jersey.
Operation Flow: Users begin by freely expressing their thoughts through text or voice. Pipgro breaks these thoughts into small, clear tasks and presents one step at a time. If a task feels difficult, users can further split it into easier actions. While working on a task, if users feel stuck or want to stop, Pipgro recommends simpler tasks to preserve momentum. Afterwards, users review execution and emotion data, receive AI suggestions to improve future plans, and collect fruits to customize Pip, reinforcing motivation.
Team Members: Jingxuan Wang
Image Credits: #1: Yongzun Wu & Jingxuan Wang, UI/UX and branding, 2025.
#2: Yongzun Wu & Jingxuan Wang, UI/UX and branding, 2025.
#3: Yongzun Wu & Jingxuan Wang, UI/UX and branding, 2025.
#4: Yongzun Wu & Jingxuan Wang, UI/UX and branding, 2025.
#5: Yongzun Wu & Jingxuan Wang, UI/UX and branding, 2025.