Naxaas Gudaha · 2026
China Moutai Naqshadda Gudaha ee Dukaanka Tafaariiqda
by Scene Aesthetics Design Co., Ltd
- Abaalmarinta Naxaasta ah ee A' Design Award 2026 in Gudaha
- CLIENT: Scene Aesthetics Design Co., Ltd
- Estimated Number of Design Views: 5,792
- Verification code EF2E0323F9 · Verify this award
Colors
About China Moutai Naqshadda Gudaha ee Dukaanka Tafaariiqda
China Moutai waa naqshad gudaha dukaan tafaariiqeed oo cabbirkiisu yahay 317 mitir oo laba jibbaaran, oo loo abuuray meel lagu soo bandhigo waayo-aragnimada summadda cabitaanka baijiu. Naqshaddu waxay isku daraysaa soo bandhigidda badeecadaha iyo qalab wax-is-dhexgal ah. Masago iyo sarreen ayaa loo habeeyay safaf laxan leh si loo muujiyo aqoonsiga gobolka. Giraangir midab ah ayaa muujinaysa sida midabka khamriga uu isu beddelo marka uu da'aado, halka darbi dhadhan ahna uu ku sharraxayo carfka suugada iyada oo loo marayo sawirro iyo qaybo ur leh. Shaashado daloolo leh ayaa xasuusinaya daloollada yaryar ee weelasha dhoobada ah waxayna u shaqeeyaan sidii kala qaybiye. Alwaax fudud, faahfaahin bir ah, midab cawlan oo lo'aad iyo dhammaystir caddaan khafiif ah ayaa sameeya midabbada guud.
About the Abaalmarinta Naxaasta ah ee A' Design Award
China Moutai Naqshadda Gudaha ee Dukaanka Tafaariiqda waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. China Moutai Naqshadda Gudaha ee Dukaanka Tafaariiqda waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. China Moutai Naqshadda Gudaha ee Dukaanka Tafaariiqda si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.
Press Kit
- Unique Properties
- This project reimagines the Moutai brand experience space around emotional resonance. Moving beyond traditional liquor retail, it creates an immersive setting where personal memories and cultural identity come alive. The design transcends product display by blending narrative, interactivity, and ritual. Through an intuitive design language, it embodies the brand ethos of celebrating defining life moments and honoring personal stories, turning a simple transaction into an emotional bond.
- Dimensions & Packaging
- 317 square meters
- Tags
- Moutai Brand Experience Space, Ecological Logic of Water, Soil, Air, and Microflora, The Chishui River, Brewing Ingredients, and Liquor Flavor Profile, Traditional Chinese Patterns, Wood Application, Soft Color Scheme, Tiered Brand Element System
- Production Technology
- Light natural woods like maple, oak, and beech account for 45 percent of the palette, evoking warm Eastern elegance. Metal makes up 20 percent, used for joints and detailing to enhance modern sophistication. Oyster gray and off white finishes comprise 30 percent, evoking visual calm and spatial breathability. Signature brand red is kept under 5 percent, reserved for key identifiers or focal installations. All materials prioritize environmental responsibility, durability, and tactile quality.
- Design Challenge
- The core innovation is a living, interactive space that translates the biological traits of baijiu, such as respiration and evolution, into spatial forms and sensory engagement for the first time. Moreover, a tiered brand element system ensures consistency and adaptability across flagship stores, boutiques, and dedicated zones. Meanwhile, three traditional Chinese patterns are reimagined to seamlessly blend intangible cultural heritage aesthetics with modern retail contexts.
- Research
- As consumption upgrades and the experience economy grows, premium baijiu brands must move from functional value to emotional resonance. As a national cultural symbol, Moutai aims to enhance cultural depth and contemporary relevance through spatial expression. To support brand strategic transformation, the design aligns with the desires of Generation Z and high net worth individuals for ritual, personalization, and cultural belonging, redefining the relationship between the brand and consumers.
- Inspiration
- The design grows from the living nature of Moutai baijiu, expressing its continuous respiration through earthenware micropores and the gradual flavor evolution over time. It also draws on the natural logic of the Chishui River Basin, integrating water, soil, air, and microflora into spatial design and installations. Three traditional Chinese patterns symbolize hospitality, craft heritage, and flowing sauce aromas. Together, they form a spatial language that blends nature, time, and culture.
- Project Duration
- The first flagship store is expected to open in Singapore in June 2026.
- Operation Flow
- The space features multiple interactive installations. Sorghum and wheat are arranged in rhythmic arrays to reinforce regional identity. A dynamic color wheel illustrates how the Moutai hue evolves with age. A flavor wall decodes the complexity of sauce aromas through visual graphics and scent modules. Perforated screens inspired by the micropores of earthenware jars emulate the slow breathing of aging baijiu, functioning as both spatial dividers and poetic metaphors.
