Digital Fashion Primary Function: Bandhig Faash oo Dijital ah oo uu sameeyey Fabrix World

Naqshadda Digital Fashion Primary Function: Bandhig Faash oo Dijital ah oo uu sameeyey Fabrix World waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Munaasabadaha iyo Dhacdooyinka ee 2026 Abaalmarinta Lacagta ah ee A' Design Award.

LacagMunaasabad· 2026

Digital Fashion Primary Function: Bandhig Faash oo Dijital ah

Fabrix World uu sameeyay

Macmiilka: FabriX

Ku Guuleystaha Abaalmarinta Lacagta ah ee A' Design Award ee Qaybta Munaasabad

21,480

Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #181845

Booqo Bogga Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan Digital Fashion Primary Function: Bandhig Faash oo Dijital ah

Book Text: Rakibaadda lagu sameeyay ComplexCon Hong Kong 2025 waxay soo bandhigtay deegaan tafaariiq ah oo loo dhisay iyada oo loo marayo nidaam phygital ah oo isku daraya naqshadaynta meelaha iyo qaab-dhismeedyada is-dhexgalka ah. Goobaha AR-ga lagu tijaabiyo, bandhigyada lagu dhejiyay iyo qaab-dhismeed mobil ah oo dalbasho hore loogu sameeyo ayaa sameeyay isku-xirnaan joogto ah oo ah hadda-arag hadda-tijaabi hadda-dalbo. Dusha sare ee qalooca ah ee milicsiga leh iyo furitaannada jiho-badan ayaa hagaajiyay wareegga, halka qabashada xogta isku-dhafan ay awood u siisay jawaab celin waqtigeeda dhabta ah ah oo loogu talagalay wax soo saar ku salaysan baahida, taas oo muujinaysa hab isku-dhafan oo lagu kala saaro deegaannada tafaariiqda faashanka casriga ah.

Aqoonsiga

Wax ku saabsan Abaalmarinta Lacagta ah ee A' Design Award

Digital Fashion Primary Function: Bandhig Faash oo Dijital ah waa guuleystaha Abaalmarinta Lacagta ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado heerka ugu sarreeya oo quruxsan oo soo jiidasho leh. Guuleystayaasha Lacagta waa shaqooyin aad u dhalaalaya iyo hal-abuur sare leh oo muujiya khibrad, hibo iyo hufnaan naqshadeeyayaashooda. Digital Fashion Primary Function: Bandhig Faash oo Dijital ah waa shaqo la filayo inay noqoto shaqo quruxsan oo tusaale ah, xirfad cad leh oo hal-abuur qoto dheer leh. Naqshadahan ku guuleystay Abaalmarinta Lacagta ah ee A' Design Award waa hal-abuur aad loo dareemo oo la ammaano, waxtar leh oo hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Digital Fashion Primary Function: Bandhig Faash oo Dijital ah waa hal-abuur dad badan ay doonayaan, kicisa rabitaanno, keena dareenno wanaagsan oo abuura yaab.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: FabriX Digital Fashion Showcase in Complexcon 2025 is a phygital fashion experience integrating AR try-on kiosks, AI-driven storytelling and a pre-order retail model within an immersive event environment. It transforms the traditional retail ecosystem into an interactive and digital ecom focus , enabling real-time engagement, sustainable consumption and digital identity expression through metaverse fashion and seamless physical-digital commerce.
Cabbirka & Qaabaynta: The AR digital fashion kiosks measured approximately Width 2162 mm x Depth 1600mm x Height 2200 mm, featuring custom curved structures and egg-shaped design with embedded LED lighting and high-resolution display panels, presenting futurism and the future of fashion innovation.
Summado: Digital Fashion, AR Try-on Experience, Interactive Experience, Entertainment Experience, AR Kiosk, Futuristic
Tiknoloojiyada Soo Saarka: The exhibition utilized AR-powered digital fashion kiosks, AI-generated narrative social content, integrated e-commerce systems and metaverse fashion platforms, Robox.

The booth environment featured reflective metallic finishes, LED lighting structures and custom egg-shaped kiosks fabricated using lightweight composite materials. The design methodology combined experiential space planning and immersive technology integration.
Caqabadda Naqshadda: A key challenge was validating a pre-order ecosystem for emerging designers that reduces overstock and enables precise allocation of materials and resources, while addressing continued reliance on physical garments for fit and quality assurance of consumers. This dependence creates resistance to digital-first fashion adoption. The project responds through immersive AR try-on and live event testing, bridging this gap and advancing trust, accuracy and acceptance of digital fashion experiences.
Cilmi-baadhis: Type of Research: Applied experiential design research.

Objectives: To validate phygital retail models.

Methodology: User journey mapping, prototype testing and live event implementation.

Tools: AR kiosks, AI storytelling content, digital commerce platforms.

Participants: Designers, visitors and Gen Z consumers.

Results: Increased engagement, real-time demand forecasting and sustainable consumption. Insights: Immersive technology enhances retail conversion, impacting fashion business models.
Dhiirrigelinta: The project was inspired by the urgent need of fashion industry for sustainable transformation and evolving through digital application and to catch up with new consumption behaviours among Gen Z audiences. Observing the rise of virtual identity, on-demand production and immersive retail experiences, FabriX envisioned a future-forward event that bridges technology, culture and fashion while redefining how fashion is created, experienced and sold.
Muddada Mashruuca: The project started in Hong Kong from December 2024 to May 2025, and was exhibited at Booth D07, AsiaWorld-Expo, Hong Kong in March 2025.
Socodka Hawlgalka: Visitors enter the booth section and explore collections through AR kiosks, from an open floor plan in multi-direction, customers can virtually try on garments in real time. They can instantly place pre-orders via integrated digital platforms after AR try-on, while discovering digital fashion items for avatars through a dedicated Roblox station. The flow guides participants from visual immersion to interaction, purchase and digital identity expression in a seamless experiential journey.
Shatiyada: Copyrights belong to FabriX World, 2025
Xubnaha Kooxda: Creative Director: Fabrix World
Exhibition Design: Point Studio
Venue Partner: Complexcon
Visual Design:Yamanyamo
Technology Partner：Avery Dennison
Technology Partner：DressX
Programmer: Albert Lai

Original Music:Theinvisiblemen
Social Media:StrangeJoanne
Web Platform Design:Weewungwung
Copywriting & Translation: Onehereford
Public Relations & Communications: 6degress