Qwerty Sariir-Sofa by Andrea Cingoli is a highly esteemed winner of the very prestigious 2018 Abaalmarinta Lacagta ah ee A' Design Award in Naqshadeynta Farnijarka Competition Category.
LacagFarnijar· 2018
Qwerty Sariir-Sofa
Client: CONCEPTICONstudio
Abaalmarinta Lacagta ah ee A' Design Award Winner in Farnijar Category
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The Design
About Qwerty Sariir-Sofa
QWERTY waa sariir-sofa loo qaabeeyay sida kiibarka kombiyuutarka. Furaha kastaaba wuxuu sameeyaa barkin jilicsan oo taageeraya isticmaalaha inta uu shaqaynayo xafiiska ama guriga. Matoorada yaryar ee korantada, ee lagu xakameeyo qalab fog-xukun (remote), ayaa si gaar ah u hagaajiya barkin kasta oo fure, taasoo suurtagelinaysa in dhammaan dusha sare la dib-u-qaabeeyo. Qalabka fog-xukunku wuxuu bixiyaa toban dejin oo horay loo diyaariyay, waxaana lagu dari karaa dejino dheeraad ah. QWERTY waxaa loo isticmaali karaa sida sofa, sariir, ama sida taageero gaar ahaan loogu habeeyay isticmaalaha. Naqshaddani waxay sawir maalinle oo la yaqaan u beddeshaa alaab guri oo dabacsan, iyadoo leh dhinac fudud oo qosol-dhaliya.
The Recognition
About the Abaalmarinta Lacagta ah ee A' Design Award
Qwerty Sariir-Sofa waa guuleystaha Abaalmarinta Lacagta ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado heerka ugu sarreeya oo quruxsan oo soo jiidasho leh. Guuleystayaasha Lacagta waa shaqooyin aad u dhalaalaya iyo hal-abuur sare leh oo muujiya khibrad, hibo iyo hufnaan naqshadeeyayaashooda. Qwerty Sariir-Sofa waa shaqo la filayo inay noqoto shaqo quruxsan oo tusaale ah, xirfad cad leh oo hal-abuur qoto dheer leh. Naqshadahan ku guuleystay Abaalmarinta Lacagta ah ee A' Design Award waa hal-abuur aad loo dareemo oo la ammaano, waxtar leh oo hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Qwerty Sariir-Sofa waa hal-abuur dad badan ay doonayaan, kicisa rabitaanno, keena dareenno wanaagsan oo abuura yaab.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Sooner or later, we all end up by falling asleep on our computer’s keyboard. Turning the archetypal image of a keyboard into a sofa bed, QWERTY holds you on its soft keys while working in the office or at home, bringing a pinch of irony in our daily life. Anyway QWERTY is much more than a sofa bed. Thanks to micro electric motors controlled by a remote control, every single keycushion is adjustable to give total freedom. In this way, the furniture becomes a unique and comfortable support.
- Dimensions & Packaging
- W 1100mm X D 3100mm X H 1100mm
- Tags
- qwerty, vintage, flexibility, luxury, couch, sofa
- Production Technology
- stainless steel AISI 304, multi density polymer, artificial waterproof and flame retardant leather, electrical and software equipment, latest generation gel batteries.
- Design Challenge
- The challenge was including such an out of the ordinary functionality in an object that is so familiar to us. The effect that comes from that is a trasfert, between man and object.
- Research
- I wanted to focus on the user experience and try to combine a functional tool and an image archetype in order to produce an innovative object that guarantees flexibility and functionality, while keeping that familiarity of the object we're used to seeing. By using these familiar images, creating a hybrid of parallel world and languages, we decontextualize these forms and give them new meaning and make our lives better. The object fulfills its task by being innovative, not technological.
- Inspiration
- The inspiration for QWERTY came from the many times I have fallen asleep on my keyboard. Thus, it became natural to make the keyboard more comfortable. The natural disposition of a keyboard did the rest and made qwerty the extremely adjustable surface it is.
- Project Duration
- The project was created in 2012 in Teramo, and has won:
IDA Gold winner 2013 in the category of the professional home interior products and the subcategory of interior furniture;
Red Dot Award Design Concept 2016 in the category of furniture. - Operation Flow
- The sofa is flexible, each key is adjustable via a special remote. The remote has 10 per-programed settings, but more can be added. Qwerty can become a bed, a sofa, a completely customizeable surface.
- Patents
- Patented.
Patent No. 001339253-0001
Patent No. 001339253-0002
Patent Holder: Andrea Cingoli
Year:2012
Jurisdiction:EU - Team Members
- Andrea Cingoli
Valentino Castelli
Umberto La Sorda - Image Credits
- CONCEPTICONstudio
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