Niannujiao Jiaoding Flagship Store Dukaan Ugu Weyn ee Sumadda by Tomohiro Katsuki - Prism Design

Niannujiao Jiaoding Flagship Store Dukaan Ugu Weyn ee Sumadda by Tomohiro Katsuki - Prism Design is a highly esteemed winner of the very prestigious 2019 Abaalmarinta Birta ah ee A' Design Award in Naqshadeynta Qolalka Gudaha iyo Bandhigyada Competition Category.

BirGudaha· 2019

Niannujiao Jiaoding Flagship Store Dukaan Ugu Weyn ee Sumadda

by Tomohiro Katsuki - Prism Design

Client: Prism Design

Abaalmarinta Birta ah ee A' Design Award Winner in Gudaha Category

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Verified Award Winner
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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Niannujiao Jiaoding Flagship Store Dukaan Ugu Weyn ee Sumadda

Qoraalka Buugga: Niannujiao Jiaoding Flagship Store waa gudaha dukaan tafaariiqle ah oo ku yaal Beijing, Shiinaha, kaas oo ku hoos jira laba sumadood oo dharka haweenka ah oo isku meel ku dhex jira bannaan dhererkiisu yahay 180 mitir oo laba jibaaran. Fikradda naqshadaynta waa dhexdhexaad dhinac-la'aan ah. Qaabka, midabka, socodka, shaqada, iyo baaxadda alaabta waa la dhexdhexaadiyay si sumad kastaa u sii haysato dabeecaddeeda gaarka ah. Niannujiao waxay leedahay qurux iyo cad-cad, halka Jiaoding uu yahay casri ah, fudud, oo moodada ku jira. Alaabta la isticmaalay waxaa ka mid ah dhagax slate midab dameer ah, birta bronze-ka lagu dahaadhay, muraayad cad, rinji cad iyo cusbaan ah, alwaax caleen ah, maro, iyo terrazzo la sameeyay.

The Recognition

About the Abaalmarinta Birta ah ee A' Design Award

Niannujiao Jiaoding Flagship Store Dukaan Ugu Weyn ee Sumadda waa guuleystaha Abaalmarinta Birta ah ee A' Design Award, aqoonsi sharaf leh oo la siiyo naqshado wanaagsan oo buuxiya shuruudaha xirfadeed iyo kuwa warshadeed ee laga filayo hal-abuurro si wanaagsan loo naqshadeeyay. Guuleystayaasha Birta waxay muujiyaan xirfad weyn, takhasus sare, fahan khabiir iyo awood hal-abuur oo abuurayaashooda. Niannujiao Jiaoding Flagship Store Dukaan Ugu Weyn ee Sumadda waa hal-abuur la filayo inuu noqdo mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, wax ku ool ah oo cusub. Naqshadahan ku guuleystay Abaalmarinta Birta ah ee A' Design Award wuxuu isku daraa hab-dhaqannada ugu wanaagsan warshadda wuxuuna leeyahay sifooyin farsamo oo karti leh oo ku xiran aqoon iyo hibo. Dhammaystirkeeda awgeed, Niannujiao Jiaoding Flagship Store Dukaan Ugu Weyn ee Sumadda waa mudan ixtiraam, waxaana loo naqshadeeyay inay keento hagaajin nololeed oo ka caawisa in adduunka laga dhigo meel ka wanaagsan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The “Niannujia/Jiaoding” brand is a female brand in which two brands are put together in a space.
The new concept is ‘balanced neutral’
Dimensions & Packaging: Address,1st Floor Room132, HuPu TianDi, No 85 Hui long guan West Street, Chang ping District, Beijing china / floor AREA,180 square meters /Material,White Rectangle,Gray slate tile ,Bronze steel plating,Clear mirror ,PAINT（White ＆ PINK）,PVC Wood sheet,Fabric （2type PINK COLOR）,Artificial terrazzo /
Tags: NEUTRAL,Balance,Boutique,
Production Technology: We explore the neutral balance without breaking everything. Style, color, human line, function, SKU, etc. We have always balanced the neutrality of the two brands.
Design Challenge: we have long noticed two different brand characteristics. But this design has to be put together in one space, and to ensure the personality of the two different brands. Nian Nujia has an elegant and clear edge. Jiaoding is the power of modern fashion and simplicity.
We decided to focus on balancing neutrality without breaking the two personalities.
Research: We explore the neutral balance without breaking everything. Style, color, human Move line, function, SKU, etc. We have always balanced the neutrality of the two brands. It is we are exploring such a new golden ratio.
Inspiration: Target customers are women between the ages of 30 and 40.
Women of this age exude a unique charm, they are beautiful but not floating on the surface, mature and fragrant. Young girls may be relaxed about life, but they are different. They are used to exploring themselves and are free from the inside out. we have long noticed two different brand characteristics.
Project Duration: The project started in April 2018 in Beijin China and finished Construction in August 2018 in Beijin China, and was Opened in 1 September 2018.
Operation Flow: The world is full of many things and information.
People's hearts are affected by it. They are looking for a simpler, more natural and more balanced lifestyle. Nian Nujia / Jiao Ding is a collection brand that reflects it.
Team Members: Designer:Masanori Kobayashi
Designer:Yao Di
Image Credits: Photographer:Katsumi Hirabayashi