Butterfly Kursiga Diyaaradda by James Lee

Butterfly Kursiga Diyaaradda by James Lee is a highly esteemed winner of the very prestigious 2020 Abaalmarinta Lacagta ah ee A' Design Award in Naqshadeynta Gaadiidka, Socdaalka iyo Gaadiidleyda Competition Category.

LacagGaadhi· 2020

Butterfly Kursiga Diyaaradda

by James Lee

Client: Butterfly Flexible Seating Solutions Limited

Abaalmarinta Lacagta ah ee A' Design Award Winner in Gaadhi Category

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Colors

The Design

About Butterfly Kursiga Diyaaradda

Butterfly waa nidaam kursiyada diyaaradda oo dabacsan kaas oo u oggolaanaya isbeddel u dhexeeya kursiyada premium economy iyo qol sariir siman ee business class. Qol kasta oo Butterfly ah wuxuu ka kooban yahay laba kursi oo dib u foororsan oo midba midka kale ku beddelan, labada kursiba markay wada jiraan waxaa loo iibiyaa premium economy. Shaqaalaha diyaaradda waxay rogi karaan kursiga daaqadda dhinaceeda si ay u sameeyaan sariir dhinac ah, taas oo abuurta qol business class ah oo hal rakaab loogu talagalay. Rogitaanka kursiga jidka dhexe sidoo kale wuxuu abuuraa dusha ballaaran oo siman oo hurdo loogu talagalay. Nidaamku wuxuu u oggolaanayaa hawlwadeennada inay hagaajiyaan qolka rakaabka si ay ula qabsadaan baahida isbeddelaysa waxayna si hufan u isticmaalaan bannaanka dhulka.

The Recognition

About the Abaalmarinta Lacagta ah ee A' Design Award

Butterfly Kursiga Diyaaradda waa guuleystaha Abaalmarinta Lacagta ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado heerka ugu sarreeya oo quruxsan oo soo jiidasho leh. Guuleystayaasha Lacagta waa shaqooyin aad u dhalaalaya iyo hal-abuur sare leh oo muujiya khibrad, hibo iyo hufnaan naqshadeeyayaashooda. Butterfly Kursiga Diyaaradda waa shaqo la filayo inay noqoto shaqo quruxsan oo tusaale ah, xirfad cad leh oo hal-abuur qoto dheer leh. Naqshadahan ku guuleystay Abaalmarinta Lacagta ah ee A' Design Award waa hal-abuur aad loo dareemo oo la ammaano, waxtar leh oo hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Butterfly Kursiga Diyaaradda waa hal-abuur dad badan ay doonayaan, kicisa rabitaanno, keena dareenno wanaagsan oo abuura yaab.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Butterfly is a flexible aircraft seating system that allows instant transformation between premium economy and business class flatbed suites. The concept enables operators to adjust their cabin configuration to real-time market changes, allowing them to make efficient use of valuable floor-space, increase aircraft utilization and reduce business risk. It also gives passengers new ways to configure their own space, whether it is a cosy private retreat or a family-friendly social space.
Tags: Aircraft Seating, Flexibility, Transform, Airline, Business class, Premium Economy
Inspiration: Demand is never constant, yet aircraft configurations are usually fixed. As a passenger, I often noticed wasted space on flights. Sometimes economy class is overbooked but business class is rather empty, sometimes the opposite occurs. And as someone who have once worked in an airline, I reckon the need for an adaptable seat that can react to changing market demand. The implication to the operational efficiency is transformative, much like a caterpillar transforming into a butterfly.
Project Duration: The project started in 2014 in Hong Kong and is still ongoing.
Operation Flow: Each Butterfly suite is made of two reclining seats staggered relative to each other. When both seats are used, they are sold as premium economy class. Airline crew can flip the window seat over to form a side couch, which turns it into a long-haul business class suite for one passenger. When the aisle seat is flipped over as well, it forms a flat surface continuous with the side couch, which together forms a large sleeping surface long enough for a passenger to lie flat diagonally.
Patents: Patented
Team Members: James Lee
Vincent Tam
Lars Rinne