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Hong Kong Houseware Fair 2019 Primary Function: Rakibaadda Munaasabadda oo uu sameeyey Hong Kong Trade Development Council

Naqshadda Hong Kong Houseware Fair 2019 Primary Function: Rakibaadda Munaasabadda oo uu sameeyey Hong Kong Trade Development Council waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Munaasabadaha iyo Dhacdooyinka ee 2020 Abaalmarinta Lacagta ah ee A' Design Award.


LacagMunaasabad· 2020

Hong Kong Houseware Fair 2019 Primary Function: Rakibaadda Munaasabadda

Hong Kong Trade Development Council uu sameeyay

Macmiilka: Hong Kong Trade Development Council

Ku Guuleystaha Abaalmarinta Lacagta ah ee A' Design Award ee Qaybta Munaasabad

56,680

Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #90060

Midabada

Naqshadeynta

Wax ku saabsan Hong Kong Houseware Fair 2019 Primary Function: Rakibaadda Munaasabadda

Book Text: Bandhigga Alaabta Guriga ee Hong Kong 2019 waa naqshad munaasabadeed loo sameeyay bandhig ganacsi oo lagu qabtay Xarunta Shirarka iyo Bandhigyada ee Hong Kong. Naqshaddu waxay daboolaysaa saddex qeybood: rakibaad soo dhawayn oo ku taal albaabka gelitaanka, habaynta gelitaanka hoolka bandhigga, iyo bandhig gooni ah oo saadaalinta isbeddellada muujinaya. Rakibaadda soo dhawaynta waxay le'egtahay 30 mitir laba jibbaaran iyo 5 mitir oo dherer ah waxayna ku jirtaa shaashad LED weyn. Alaabta waxaa ka mid ah nidaam aluminiyum ah oo dib loo isticmaali karo, nalal xarig LED ah, dahaadh acrylic ah iyo roog bay'ad ahaan dib u burburi kara. Midabada iyo qaababka laga soo qaatay warbixinta isbeddellada warshadaha ayaa isku xira saddexda qeybood.

Aqoonsiga

Wax ku saabsan Abaalmarinta Lacagta ah ee A' Design Award

Hong Kong Houseware Fair 2019 Primary Function: Rakibaadda Munaasabadda waa guuleystaha Abaalmarinta Lacagta ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado heerka ugu sarreeya oo quruxsan oo soo jiidasho leh. Guuleystayaasha Lacagta waa shaqooyin aad u dhalaalaya iyo hal-abuur sare leh oo muujiya khibrad, hibo iyo hufnaan naqshadeeyayaashooda. Hong Kong Houseware Fair 2019 Primary Function: Rakibaadda Munaasabadda waa shaqo la filayo inay noqoto shaqo quruxsan oo tusaale ah, xirfad cad leh oo hal-abuur qoto dheer leh. Naqshadahan ku guuleystay Abaalmarinta Lacagta ah ee A' Design Award waa hal-abuur aad loo dareemo oo la ammaano, waxtar leh oo hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Hong Kong Houseware Fair 2019 Primary Function: Rakibaadda Munaasabadda waa hal-abuur dad badan ay doonayaan, kicisa rabitaanno, keena dareenno wanaagsan oo abuura yaab.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah
To uplift the image 3 areas were provided by the event organiser inside the Convention and Exhibition Centre building for the 2019 Hong Kong Houseware Fair. First, a welcome installation at the venue’s entrance foyer, followed by an entrance treatment for the exhibition hall entry, then a separate trend forecast display showing 4 future predictions from the industry’s research report.
Cabbirka & Qaabaynta
The welcome signage 30m2 x 5m high consisted of a large 3mm pitch LED screen. The materials include reusable aluminium system, LED stripe lights, acrylic panels, metal section structure, digital print, black sticker finish, vinyl graphics and biodegradable carpet. Similar materials were applied for the 16 square meters hall entry treatment. The trend display was built with bespoke cladding, furniture, images and visually curated products to reflect the individual trends forecast displays.
Summado
Trade, Hong Kong, Houseware, Installation, Welcome, Signage, Exhibition, Design, Organiser, Fair, Trend Forecast, Central Display
Tiknoloojiyada Soo Saarka
A 30m2 x 5m high welcome installation consists of a large LED 3mm pitch screen. Other materials used include reusable aluminium structural system, LED stripe lights, black sticker finish, acrylic panels, digital print, vinyl graphics and biodegradable carpet. The same material specification was applied for the hall entry treatment and trend display area. All constructions and bespoke furniture were tested offsite for quicker reassembly and lit during the 3 days onsite timeline.
Caqabadda Naqshadda
Besides an onsite production of only 3 days, another challenge was finding a design concept to reflect the industry trend and stimulate the visitors. Since the 3 areas provided at the fair were far apart from each other, a common visual thread was required. The solution was to borrow elements from the trend forecast to develop an overarching concept for the 3 spaces provided by the organiser.
Cilmi-baadhis
The research began with analysing the trend forecasts for the houseware industry. To relate the theme to this industry, a series of abstract interior settings were built under the Living Art concept for the welcome installation and entrance treatment. Selected colours, textures and lighting elements were taken from the trend forecast reports. This ensured a subconscious form of connection between the first two installations and the separate trend display area located at the concourse.
Dhiirrigelinta
Inspiration for both the welcome installation and exhibition hall entrance treatment derived from the official houseware industry tend report. From this, a selection of bold colours finishes and lit outline framework was chosen to produce a language of abstract interior settings. Subsequently, a separate trend display area edited images, materials, bespoke furniture and selected products to form the 4-physical interpretation of the industry’s trend forecast.
Muddada Mashruuca
The 2019 Hong Kong Houseware Fair project duration was 3 months from initial briefing to onsite completion. It was located at the Hong Kong Convention and Exhibition Centre in Wan Chai, Hong Kong and the event ran for 3 days starting from the 20th until 23rd of April 2019.
Socodka Hawlgalka
The flow was a challenge as each area offered for the new design was spread out and an aesthetic link was required to draw the attention of the visitors. Therefore, the welcome installation and entrance treatment’s art direction reflected elements of the main trend display area. This provided a subliminal connection between all 3 spaces and helped elevated the aesthetics of the organisers work at the event.

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Abaalmarinta A' Design Award waa abaal caalami ah oo ay xeerbeegti go'aamiso oo loogu talo galay naqshadaha wanaagsan. Ka qayb gal Abaalmarinta A' Design Award si aad fursad ugu hesho inaad hesho aqoonsi mudnaan ku salaysan, aad caan ku noqoto, sharaf iyo warbixin loo sameeyo shaqadaada. U soo magacaw shaqadaada Abaalmarinta A' Design Award oo ku tartam abaalka sharafta badan leh ee A' Design Prize.

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