Idea And Plan Alaabada Xafiisyada Xafiisyada by Polin Kuyumciyan

Idea And Plan Alaabada Xafiisyada Xafiisyada by Polin Kuyumciyan is a highly esteemed winner of the very prestigious 2020 Abaalmarinta Naxaasta ah ee A' Design Award in Naqshadeynta Qalabka Farshaxanka iyo Waraaqaha Competition Category.

NaxaasQalabka Farshaxanka· 2020

Idea And Plan Alaabada Xafiisyada Xafiisyada

by Polin Kuyumciyan

Client: PK Design X Keskin Color

Abaalmarinta Naxaasta ah ee A' Design Award Winner in Qalabka Farshaxanka Category

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Colors

The Design

About Idea And Plan Alaabada Xafiisyada Xafiisyada

Taxanaha Fikradaha iyo Qorsheynta waxaa loogu talagalay in lagu fududeeyo culeyska maalinlaha ah ee la socoshada liistada, ururada, shirarka iyo fikradaha. Qaabka naqshadeynta ayaa ku bilaabmay barashada joornaalada qoryaha kala duwan, qabanqaabiyaasha iyo buugaagta qoraalada ee buugaagta kaladuwan ', waxaana ku xigay QandA asxaabta iyo qoyska si Quruxda si wanaagsan looga fahmo siyaabaha kala duwan ee loo liis garaysto loona kala saaro. Taxanaha fikradda iyo Qorshuhu waxay u baahdeen aragti kala duwan. Iyada oo loo marayo ereyga ereyada, midabada kala geddisan, qaab qorista iyo is-sharraxaadda, taxanaha waxaa loogu talagalay in lagu daro midabbasho midab leh iyo baashaal mas'uuliyadaha qofka maalin walba leh.

The Recognition

About the Abaalmarinta Naxaasta ah ee A' Design Award

Idea And Plan Alaabada Xafiisyada Xafiisyada waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Idea And Plan Alaabada Xafiisyada Xafiisyada waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Idea And Plan Alaabada Xafiisyada Xafiisyada si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project is a collaboration between of two brands, PK Design and Keskin Color. The set consists of notebooks, planners and magnets. The design puts a play on the two words, idea and plan, and creates two different types of organizers, one for to do lists, one for ideas and sketches.
Dimensions & Packaging: Idea notebook: 13x21cm, hard cover, elastic fabric band for page protection
Plan notebook: 9x14cm, hard cover, elastic fabric band for page protection

Idea and Plan weekly planners: 26x12cm

Idea and Plan magnets: 10 x 19cm, notepad size: 8x11cm, a pencil included within the design
Tags: stationery, organizer, notebook, planner, notepad, magnet
Production Technology: Production was realized by Keskin Color, which is both the client and the partner in the project. Keskin Color was responsible for the production and distribution of the products.
The notebooks are each 80 spread with 80 gr paper. All printing is in color.
Design Challenge: The design needed to apply to a large audience and aim to organize their busy schedules and collecting all data in one place. The Idea notebook was tricky because the page layout had to be sufficient for an average person's hand writing and sketch process.
Colors were specifically made to cheer the owner of the products, literally adding a splash of color to everyday responsibilities and brain storming.
Another challenge was to make the products pop among other notebooks, planners and magnets. The typography and color scheme were designed to be loud and clear in order to quickly capture the attention of a possible buyer.
Research: An overall search for a common ground and differentiating points among planners and bullet journals was a must prior to the design process. It was almost like a sociological research since the two concepts were to apply to a large mass.
Some of the other research steps were: many trips to different stationery shops, Q&A with friends and co-workers about note-taking and daily organizers and color tests to find the right ones.
Inspiration: Daily chores and organizational skills.
Office life and the pace of modern world, mixed with humor and practicality.
Effects of colors on human psychology.
Project Duration: The project started in September 2018, in Istanbul. Design was finished at the end of November 2018.
Products were on shelves in April 2019.
Operation Flow: Idea and Plan stationery products are meant for personal use on a daily basis. Plan notebook is a small, pocket size notebook because since it is all about to-do lists and reminders so the owner has to carry it around. Idea notebook is a little larder than Plan, in order to capture the wonderful ideas, sketches, inventions and general brainstorming of its owner. Each notebook has an elastic fabric band in order to protect the content. The band can also be used as a pencil holder. The other products within the set use the same content and color scheme as the notebooks and appropriated to the specific product's size and use.
Image Credits: Image #1: Art direction Polin Kuyumciyan, Photographer Kaan Çaldıran, Idea and Plan, 2019
Optional Image #1: Art direction Polin Kuyumciyan, Photographer Seda Vardar, Idea And Plan, 2019
Optional Image #2: Art direction Polin Kuyumciyan, Photographer Kaan Çaldıran, Idea And Plan, 2019
Optional Image #3: Art direction Polin Kuyumciyan, Photographer Kaan Çaldıran, Idea And Plan, 2019
Optional Image #4: Art direction Polin Kuyumciyan, Photographer Kaan Çaldıran, Idea And Plan, 2019