Masstone Naqshadaynta Gudaha Dukaanka Dharka Casriga ah by SpActrum

Masstone Naqshadaynta Gudaha Dukaanka Dharka Casriga ah by SpActrum is a highly esteemed winner of the very prestigious 2021 Abaalmarinta Naxaasta ah ee A' Design Award in Naqshadeynta Qolalka Gudaha iyo Bandhigyada Competition Category.

NaxaasGudaha· 2021

Masstone Naqshadaynta Gudaha Dukaanka Dharka Casriga ah

by SpActrum

Client: SpActrum

Abaalmarinta Naxaasta ah ee A' Design Award Winner in Gudaha Category

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Colors

The Design

About Masstone Naqshadaynta Gudaha Dukaanka Dharka Casriga ah

Qoraalka Buugga: Masstone waa naqshad gudaha oo loogu talagalay dukaan dhar casri ah oo ku yaal Taiyuan, Shiinaha. Dukaanku wuxuu ka koobsan yahay 520 mitir oo laba dabaq ah, waxaana loo qaabeeyay sida beer gudaha ah. Dhaadheer jilicsan oo weyn ayaa u horseeda albaabka soo galitaanka, halka jid dhuuban (ramp) uu ku xidhiidho munaasabad sare. Saddex sallaan oo gaaban ayaa dhigan waddooyin dheeraad ah. Jidadka dhuuban, munaasabadaha, iyo sallaannada waxay taageeraan bandhigyada dharka (runway shows), isku-daymaha, iibinta iyo isticmaalka madadaalada. Alaabta la isticmaalay waxaa ka mid ah saxamaha aluminium-ka la anodize-ay, GRG, terrazzo, iyo qaab-dhismeed bir ah. Derbi cagaaran oo si toos ah loo waraabiyo ayaa jilciya qaab-dhismeedka geometrikada. Qaab-dhismeedka koonkariitigga ah waa la banneeyay isaga oo aan la daboolin.

The Recognition

About the Abaalmarinta Naxaasta ah ee A' Design Award

Masstone Naqshadaynta Gudaha Dukaanka Dharka Casriga ah waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Masstone Naqshadaynta Gudaha Dukaanka Dharka Casriga ah waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Masstone Naqshadaynta Gudaha Dukaanka Dharka Casriga ah si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Models walk on the runway from the beginning of the ramp to the end; customers wander from the fitting room to the cashier, while waiters taking the coffee step on to the leisure platform. There are numerous separate movements interactively weaving through the space, defining the Masstone Fashion Boutique in Taiyuan, China.
Dimensions & Packaging: The site has a total area of 520 Sq.mt.and is split in two floors
Tags: boutique, fashion, interior design, retail, vertical greening, GRG
Production Technology: anodized aluminum plates, GRG, terrazzo, steel structure, auto-irrigated green wall
Design Challenge: Fashion boutiques have become a growing trend of China’s real economy. Many stereotyped styles are portrayed in them, such as artistic, simple European, dark or industrial styles. This project attempted to provide another answer by dissolving the myth of style, confronting and accepting the spatial characteristics and acknowledging the essential needs of human beings. In order to highlight the real, not only is the concrete structure exposed, but also some of the traces of the construction stage are retained. This quality has verified its value after the completion, and the space has now been recognized by many internationally famous fashion designers.
Research: Fashion boutiques have become a growing trend of China’s real economy. Many stereotyped styles are portrayed in them. This project attempted to provide another answer by dissolving the myth of style, confronting and accepting the spatial characteristics and acknowledging the essential needs of human beings. In order to highlight the real, not only is the concrete structure exposed, but also some of the traces of the construction stage are retained. The value of keeping these real features has been acknowledged since its completion, and the space has now been recognized by many internationally famous fashion designers.
Inspiration: The design concept came from a straight fusion of fashion shows and natural stone forms. Inspired by the floating stands around the show stage, which simulate the ups and downs of stacked rocky paths, the basic concept was born: there would be an inner garden, inheriting the modernist tradition, omitting decoration and narrative, and providing a venue for multiple events by using basic architectural features, such as ramps, platforms, and ladders.
Project Duration: The project started in March 2017 and finished in September 2017 in Beijing, and was constructed from July 2017 to January 2018 in Taiyuan.
Operation Flow: The primitive idea of the design was developed into a large and gentle slope towards the entrance. The track from the ramp to the top platform forms a coherent path, while three short stairs were constructed to allow possibilities of more paths.
Team Members: Leader Architect: Yan Pan
Partner: Zhen Li, Yu Zheng
Designer: Sha Luo
Image Credits: image: Zhen Li, Yan Pan