Yum Rob Primary Function: Gudaha Maqaayadda by Zhidong Du

Yum Rob Primary Function: Gudaha Maqaayadda by Zhidong Du is a highly esteemed winner of the very prestigious 2020 Abaalmarinta Lacagta ah ee A' Design Award in Naqshadeynta Qolalka Gudaha iyo Bandhigyada Competition Category.

LacagGudaha· 2020

Yum Rob Primary Function: Gudaha Maqaayadda

by Zhidong Du

Client: MET Creative Brand

Abaalmarinta Lacagta ah ee A' Design Award Winner in Gudaha Category

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Colors

The Design

About Yum Rob Primary Function: Gudaha Maqaayadda

Yum Rob waa maqaayad casri ah oo mawduuc leh oo ku taal magaalada Hengshui. Gudaha wuxuu daboolayaa 450 mitir oo laba jibbaaran wuxuuna raacayaa qaab casri ah oo fudud. Albaabka wuxuu isticmaalaa qaanso wareegsan oo laga soo qaaday muuqaalka robotka ee astaanta, oo lagu xardhay birta aan la damayn ee muraayadda leh. Muraayadaha ku yaal saddexda dhinac ee marinka gudaha ah waxay abuuraan marin cusub oo aad u soo jiidasho leh. Xariiqyada iftiinka midabaysan iyo iftiimaha fiber-ka optical-ka ah ee saqafka ayaa qaabeeya jawiga muuqaalka. Aagga sugitaanka wuxuu leeyahay kuraas jajaban oo hagaya dhaqdhaqaaqa oo qaada marti badan. Muuqaal guud oo dhammeystiran ayaa dhammaystiraya jawiga cuntada.

The Recognition

About the Abaalmarinta Lacagta ah ee A' Design Award

Yum Rob Primary Function: Gudaha Maqaayadda waa guuleystaha Abaalmarinta Lacagta ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado heerka ugu sarreeya oo quruxsan oo soo jiidasho leh. Guuleystayaasha Lacagta waa shaqooyin aad u dhalaalaya iyo hal-abuur sare leh oo muujiya khibrad, hibo iyo hufnaan naqshadeeyayaashooda. Yum Rob Primary Function: Gudaha Maqaayadda waa shaqo la filayo inay noqoto shaqo quruxsan oo tusaale ah, xirfad cad leh oo hal-abuur qoto dheer leh. Naqshadahan ku guuleystay Abaalmarinta Lacagta ah ee A' Design Award waa hal-abuur aad loo dareemo oo la ammaano, waxtar leh oo hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Yum Rob Primary Function: Gudaha Maqaayadda waa hal-abuur dad badan ay doonayaan, kicisa rabitaanno, keena dareenno wanaagsan oo abuura yaab.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Yum Rob is the first future concept theme smart restaurant in Hengshui City. The designer adopts modern, simple and fashionable design style, through digital hardware, personalized products and humanized service, and in the way of technology and food, to bring immersive dining experience to customers.
Dimensions & Packaging: The project covers a total of 450 square meters. The three sides of the inner extension channel adopt mirror surface to create "immersive" punch memory point and increase brand perception. It enables customers to take into account all kinds of experience in comings and goings.
Tags: Interior, Future, Smart Restaurant, Modern, Fashion, Immersive,
Production Technology: The entrance extracts the circular arc element from the robot image of the brand, combining with the mirror stainless steel material surrounding, bringing people a sense of mystery and unknown. The use of color light-emitting strip creates a sweet and joyful visual feeling, while presenting a sense of ritual and illusion of the scene.
Design Challenge: The top of the box uses optical fiber lights to enhance the visual atmosphere of the space. The panoramic 360-degree stereoscopic projection with a strong sense of the future creates an "immersive" dining environment through acousto-optic technology, presenting diverse and dramatic visual effects for customers.
Research: As more and more consumers are used to meet their various needs for catering through online channels, the current catering management system is not limited to cash register, but also a connector between restaurant, platform and guests. The new technology and experience will become the focus of the next development of the catering industry.
The cartoon IP image of VIVI can not only attract people's attention as a selling point, but also form its own visual symbols to increase brand recognition.
Inspiration: The core of this case is to transform the abstract brand concept into a perceptible and communicable space language, and increase the benefits for business operation. Therefore, in front of the door design, the designer uses a very architectural image to show "taste" and "future" in different directions. The bold and bright color layout make the restaurant become beautiful and striking in this street.
Project Duration: The project started in February 2019 in Hengshui and finished in March 2019 in Hengshui.
Operation Flow: The waiting area is equipped with stepped seats, reasonably planning the customers' moving line, which can accommodate more people to wait for meals. Meanwhile, it subtly changes the atmosphere of the whole space, creating a cinema like audio-visual enjoyment. Semi matte paint is used on the walls around to enhance the depth of the space. The logo is embedded with the LED display screen, which brings rich spatial emotions by changing different expression forms.
Patents: Copyrights belong to Zhidong Du, 2019.
Team Members: Zhidong Du
Ailing Xu
Image Credits: Image #1: Photographer Ming Chen, Entrance, 2019.
Image #2: Photographer Ming Chen, Waiting Area, 2019.
Image #3: Photographer Ming Chen, Dining Area, 2019.
Image #4: Photographer Ming Chen, Stairs, 2019.
Image #5: Photographer Ming Chen, Box, 2019.