W Atlanta Midtown Naqshadaynta Gudaha Hudheelka by Virserius Studio is a highly esteemed winner of the very prestigious 2020 Abaalmarinta Birta ah ee A' Design Award in Naqshadeynta Marti-gelinta, Madadaalada, Safarka iyo Dalxiiska Competition Category.
BirMarti-galin· 2020
W Atlanta Midtown Naqshadaynta Gudaha Hudheelka
Client: Virserius Studio
Abaalmarinta Birta ah ee A' Design Award Winner in Marti-galin Category
Verified Award Winner
Verify Award Status for #96698The Design
About W Atlanta Midtown Naqshadaynta Gudaha Hudheelka
W Atlanta Midtown waa naqshad gudaha hoolka hudheelka iyo baarka ku yaal Atlanta, Georgia, Maraykanka. Naqshadu waxay ku salaysan tahay hantida iyo beerta qarsoon ee jilaa khayaali ah oo la yiraahdo Arthur, kaas oo ururiya farshaxanka iyo alaabta intii uu safarro dheer ku maro adduunka. Hoolka iyo baarku waxay dabooshaa qiyaastii 929 mitir laba jibbaaran. Alaabta guriga ee gaarka loo sameeyay, dabaqa, farshaxanka, iyo daboolayaasha derbiga ee dijitaalka ah ayaa sameeya qol fadhi iyo beer dhirta lagu koriyo. Qol gaar ah (den) ayaa tixraacaya sheeko-xariirtii dhaqanka ee "Kun iyo Hal Habeen," waxaana ku jira farshaxan sarbeeb ah oo saqafka lagu rinjiyeeyay. Barxado heerar kala duwan leh oo kursiyo teed ah loogu talagalay amfiteatar ayaa taageera shaqada, wadahadalka, ama kulamada gaarka ah.
The Recognition
About the Abaalmarinta Birta ah ee A' Design Award
W Atlanta Midtown Naqshadaynta Gudaha Hudheelka waa guuleystaha Abaalmarinta Birta ah ee A' Design Award, aqoonsi sharaf leh oo la siiyo naqshado wanaagsan oo buuxiya shuruudaha xirfadeed iyo kuwa warshadeed ee laga filayo hal-abuurro si wanaagsan loo naqshadeeyay. Guuleystayaasha Birta waxay muujiyaan xirfad weyn, takhasus sare, fahan khabiir iyo awood hal-abuur oo abuurayaashooda. W Atlanta Midtown Naqshadaynta Gudaha Hudheelka waa hal-abuur la filayo inuu noqdo mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, wax ku ool ah oo cusub. Naqshadahan ku guuleystay Abaalmarinta Birta ah ee A' Design Award wuxuu isku daraa hab-dhaqannada ugu wanaagsan warshadda wuxuuna leeyahay sifooyin farsamo oo karti leh oo ku xiran aqoon iyo hibo. Dhammaystirkeeda awgeed, W Atlanta Midtown Naqshadaynta Gudaha Hudheelka waa mudan ixtiraam, waxaana loo naqshadeeyay inay keento hagaajin nololeed oo ka caawisa in adduunka laga dhigo meel ka wanaagsan.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This design was a departure from other W branded hotels, essentially marking it a rebrand for this location. The art pays homage to the city of Atlanta as the epicenter of music, entertainment and sport and crafts a very robust story about of fictional character Arthur.
- Dimensions & Packaging
- The lobby and bar measure approximately 929.0304 square metres
- Tags
- art, hotel, renovation, redesign, usa, atlanta, design, hospitality, public spaces, lobby, luxury
- Production Technology
- The bespoke furniture, flooring, art collection lining the walls and digital wallcovering were designed by Virserius Studio, representating Arthur's living room and botanical garden. His den was inspired by the Middle Eastern folktale, One Thousand and One Nights, and represents his many travels to that region. The den includes art designed by Virserius Studio and commissioned by a local artist to paint onto the ceiling. The intimate seating arrangements in the living room include tufted pieces with traditional and bohemian touches, the flowers on the ceiling are taken from the garden itself.
- Design Challenge
- The client objective for the W Atlanta Midtown rebrand was to cater to a different guest clientele, to skew to a crowd full of flair and sophistication. Virserius Studio wanted the space to reveal this new guest experience bit by bit, versus having it apparent upon entry. They wanted to design something rich and elegant with elements of surprise that were also functional and could cater to different audiences.
- Research
- To create the fictional character of Arthur and the narrative for his estate and garden, Virserius Studio traveled to Georgia to research the history of Atlanta and the state of Georgia in general, learning about nature that is unique to the area, as well as an understanding of music and entertainment that Atlanta is known for. In additional Virserius Studio came up with a profile of the type of person Arthur would be, a well heeled renaissance man who appreciated the arts, Southern hospitality and loves being from Atlanta.
- Inspiration
- The concept for the hotel was the recreation of the estate and secret garden of a fictional character named Arthur. The estate is decorated with his collection of art and other items obtained during his extensive world travels. He takes great pride in these collections and wants to share the stories behind these possessions. He also hopes they will make great conversational pieces, inspiring special moments among friends during their visit.
- Project Duration
- The project began in 2018 in Atlanta, Georgia, USA, and was finished in January 2019. Additional updates have since been made, completed in Fall 2019.
- Operation Flow
- In the lobby are tiered terraces with amphitheater seating that can be used to work, chat, people watch, the choice is theirs. This area may be cordoned off for private gatherings if desired.
- Team Members
- Principal Designer: Virserius Studio
Art Consultants: Imaggo Production - Image Credits
- Image 1: Photographer Michael Kleinberg, 2019
Image 2: Photographer Michael Kleinberg, 2019
Image 3: Photographer Michael Kleinberg, 2019
Image 4: Photographer Michael Kleinberg, 2019
Image 5: Photographer Michael Kleinberg, 2019
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