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Cornice Shaqada Ugu Weyn: Armaajo Dharka by James Poss

Cornice Shaqada Ugu Weyn: Armaajo Dharka by James Poss is a highly esteemed winner of the very prestigious 2020 Abaalmarinta Birta ah ee A' Design Award in Naqshadeynta Farnijarka Competition Category.


BirFarnijar· 2020

Cornice Shaqada Ugu Weyn: Armaajo Dharka

by James Poss

Client: James Poss

Abaalmarinta Birta ah ee A' Design Award Winner in Farnijar Category

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Verified Award Winner

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The Design

About Cornice Shaqada Ugu Weyn: Armaajo Dharka

Qoraalka Buugga: Cornice waa armaajo dharka loogu talagalay kaydinta iyo soo bandhigida dharka. Cornice waxay hayaan dharka duubban sida garanaha iyo funaanadaha. Armaajooyinka caadiga ah waxay dharka ku qariyaan gudaha jaranjarooyinka, halka khaladaadka furan ee Cornice ay u oggolaadaan in dharka la jecel yahay la soo bandhigo isla markaana la kaydiyo. Qaabka farshaxanka ah ee furan wuxuu ilaaliyaa muuqaalka fudud. Jaranjarooyinka khafiifka ah ee tirada badan waxay dhiirigeliyaan habaynta lakab-kaliya waxayna ka hortagaan tuulmada qas-qasan ee dhaawici karta dharka. Qaabka la soo bandhigay waa nooc cabbir yar oo alwaax laga sameeyay, halka qaybta ugu dambaysa laga dhisi doono birta aluminum ee la kulmiyay (welded). Cornice waxay ku habboon tahay guryaha iyo dukaamada iibinta labadaba.

The Recognition

About the Abaalmarinta Birta ah ee A' Design Award

Cornice Shaqada Ugu Weyn: Armaajo Dharka waa guuleystaha Abaalmarinta Birta ah ee A' Design Award, aqoonsi sharaf leh oo la siiyo naqshado wanaagsan oo buuxiya shuruudaha xirfadeed iyo kuwa warshadeed ee laga filayo hal-abuurro si wanaagsan loo naqshadeeyay. Guuleystayaasha Birta waxay muujiyaan xirfad weyn, takhasus sare, fahan khabiir iyo awood hal-abuur oo abuurayaashooda. Cornice Shaqada Ugu Weyn: Armaajo Dharka waa hal-abuur la filayo inuu noqdo mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, wax ku ool ah oo cusub. Naqshadahan ku guuleystay Abaalmarinta Birta ah ee A' Design Award wuxuu isku daraa hab-dhaqannada ugu wanaagsan warshadda wuxuuna leeyahay sifooyin farsamo oo karti leh oo ku xiran aqoon iyo hibo. Dhammaystirkeeda awgeed, Cornice Shaqada Ugu Weyn: Armaajo Dharka waa mudan ixtiraam, waxaana loo naqshadeeyay inay keento hagaajin nololeed oo ka caawisa in adduunka laga dhigo meel ka wanaagsan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Cornice Dresser clothing storage/display concept design. Open sculptural frame and numerous slim shelves encourage single layer garment organization. Designed for both home and retail applications.
Dimensions & Packaging
1260mm x 510mm x 1430mm
Tags
dresser, bedroom, clothing, clothes, garment, garments, streetwear, fashion
Production Technology
The piece shown is a 1:4 scale model made of wood. The realized piece would be constructed with welded aluminum.
Design Challenge
The most difficult part of developing this piece was maintaining the open, almost weightless feeling of the frame while still having enough structural support. We conducted scale weld tests to make sure the realized design would have no problem supporting the intended weight. Thanks to the numerous drawers, the design's structural rigidity exceeded all expectations, and would not need any additional support.
Research
Prior to beginning work on this design, I researched as many current and vintage dressers/bureaus as possible. I surveyed trusted authorities in the fashion industry, who confirmed demand for such a product, as modern fashion consumers are frustrated that their dressers have not evolved along with the trends. The explosion of streetwear has resulted in luxury t-shirts becoming the new status symbols, yet people are still forced to stuff them into dresser (despite the high price point, these t-shirts are still primarily made of thin cotton, which cannot be hung long-term without being deformed by its hanger). Fashion is by definition about showing off, and I sought to create a new kind of dresser that would enable people to display their prized garments in addition to storing them. I also conducted anatomical research to make sure that there was enough room in between the shelves to easily retrieve and replace garments without obstruction.
Inspiration
Inspired by the modern fashion consumer. Luxury t-shirts and hoodies are the new suits and ties, yet clothing storage options have remained unchanged, with traditional dressers hiding casual clothes stuffed inside drawers. Cornice Dresser's open shelves enable display of prized garments in addition to always-ready storage.
Project Duration
This project was created in August 2019 in London.
Operation Flow
This piece would be used in place of a traditional dresser. Since formal wear needs to be hung, this is designed for folded garments such as t-shirts and sweaters/hoodies. The modern fashion consumer is buying more and more luxury streetwear pieces, but they can't show them off if they are hidden away stuffed inside of drawers. This dresser enables the user to display their favorite pieces, and the slim shelves discourages messy, damaging stacking of clothes. Alternatively, this could be used as a display piece for retail stores.
Image Credits
All Images: Photographer James Poss, Cornice, 2019.

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