Youngor Fashion Concept Store Primary Function: Naqshadaynta Gudaha ee Tafaariiqda by Jeffrey Zee

Youngor Fashion Concept Store Primary Function: Naqshadaynta Gudaha ee Tafaariiqda by Jeffrey Zee is a highly esteemed winner of the very prestigious 2020 Abaalmarinta Lacagta ah ee A' Design Award in Naqshadeynta Qolalka Gudaha iyo Bandhigyada Competition Category.

LacagGudaha· 2020

Youngor Fashion Concept Store Primary Function: Naqshadaynta Gudaha ee Tafaariiqda

by Jeffrey Zee

Client: JFR Studio

Abaalmarinta Lacagta ah ee A' Design Award Winner in Gudaha Category

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Colors

The Design

About Youngor Fashion Concept Store Primary Function: Naqshadaynta Gudaha ee Tafaariiqda

Book Text: Youngor Fashion Concept Store waa naqshad gudaha oo tafaariiqeed oo daboolaysa 5000 oo mitir oo laba jibbaaran. Dhismihii asalka ahaa waa nus-goobo leh weji muraayad ah. Gudaha gebi ahaanba waa laga saaray waxaana bartamaha laga dhisay tuubo qalabeed oo qaab dallad u eg. Godad kala-daadsan oo ku yaal dusha dalladda ayaa u oggolaanaya iftiinka dabiiciga ah inuu galo waxayna abuuraan saameyn iftiin iyo hoos oo jilicsan. Tuubada qalabku waxay xambaartaa wiish wareejiye waxayna isku xidhaa dabaqyada. Tallaabooyin ballaadhan oo laga helo albaabka gelitaanka ayaa loo isticmaalaa bandhigga alaabta iyo fadhiga. Waxaa la isticmaalay shabag bir ah, bamboo la tolay iyo terrazzo.

The Recognition

About the Abaalmarinta Lacagta ah ee A' Design Award

Youngor Fashion Concept Store Primary Function: Naqshadaynta Gudaha ee Tafaariiqda waa guuleystaha Abaalmarinta Lacagta ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado heerka ugu sarreeya oo quruxsan oo soo jiidasho leh. Guuleystayaasha Lacagta waa shaqooyin aad u dhalaalaya iyo hal-abuur sare leh oo muujiya khibrad, hibo iyo hufnaan naqshadeeyayaashooda. Youngor Fashion Concept Store Primary Function: Naqshadaynta Gudaha ee Tafaariiqda waa shaqo la filayo inay noqoto shaqo quruxsan oo tusaale ah, xirfad cad leh oo hal-abuur qoto dheer leh. Naqshadahan ku guuleystay Abaalmarinta Lacagta ah ee A' Design Award waa hal-abuur aad loo dareemo oo la ammaano, waxtar leh oo hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Youngor Fashion Concept Store Primary Function: Naqshadaynta Gudaha ee Tafaariiqda waa hal-abuur dad badan ay doonayaan, kicisa rabitaanno, keena dareenno wanaagsan oo abuura yaab.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As Youngor owns a lineup of sub-brands with varied styles, attributes and target consumers, the designers applied different materials and design approaches to highlight their uniqueness, while bringing them together in a harmonious manner. Their diversified features and superior quality will surely create an impressive shopping experience for consumers.
Dimensions & Packaging: The project covers a total of 5000 square meters. The stairways are arranged on two sides of the steps, separating the Thin and Light Sports collection on Level 1 and the more commercial and high-end space for brands Mayor and Hanp on Floor 2.
Tags: Interior, Commercial, Shopping Mall, Showroom, Modern, Elegant, Simple, Fashion, Concept Store
Production Technology: In terms of construction materials, a large number of green materials that can grow by themselves or be recycled, such as metal mesh, plaited bamboo, and terrazzo were used to create an environment that is closest to the nature, the designers also applied luminescent films, as a way to simulate natural light.
Design Challenge: Besides the elevator built within the core tube, ultra-wide steps were also designed on both sides of the entrance, which not only allow the shopping mall to display products from time to time, but also serve as a space for guests to sit, relax, and interact. To naturally diverting customers upstairs and diversify showcase forms.
Research: Seeing new retail quietly penetrating into and changing people's lifestyle, Youngor Group teamed up with JFR Studio to present Youngor Fashion Concept Store. Located in Ningbo, also the home to the Group's headquarters, the project is intended to reshape Youngor's brand image.
Inspiration: The original building at the construction site was a half sphere with glass facade. JFR completely demolished the interior of the sphere and built an umbrella-shaped core tube in the center. The unfolded umbrella, featuring random perforation, can offer both sufficient natural light and a desirable light-shadow effect, while the core tube has organically connected different spaces in the building in the vertical sense.
Project Duration: The project started in February 2018 in Torino and finished in August 2019 in Rimini.
Operation Flow: The VIP lounge, cafe, Youngor Garment Museum, VR Experience Room, and Children's Play Area featured in the space are a breakthrough compared with traditional Chinese stores. These facilities make Youngor Fashion Concept Store go beyond the role as an O2O experience center, but also a VIP service center, and a communication center that spreads Younger's fashion culture.
Patents: Copyrights belong to Jeffrey Zee, 2019.
Team Members: Jeffrey Zee
Image Credits: Image #1: Photographer Wenjie Hu, Youngor, 2019.
Image #2: Photographer Wenjie Hu, Youngor, 2019.
Image #3: Photographer Wenjie Hu, Youngor, 2019.
Image #4: Photographer Wenjie Hu, Youngor, 2019.
Image #5: Photographer Wenjie Hu, Youngor, 2019.