Save The Turtle Xujooyinku by Zagazoo Busy Bag

Save The Turtle Xujooyinku by Zagazoo Busy Bag is a highly esteemed winner of the very prestigious 2020 Abaalmarinta Birta ah ee A' Design Award in Naqshadeynta Ciyaartoyda, Ciyaaraha iyo Alaabta Madadaalada Competition Category.

BirCiyaartoy· 2020

Save The Turtle Xujooyinku

by Zagazoo Busy Bag

Client: Zagazoo Busy Bag

Abaalmarinta Birta ah ee A' Design Award Winner in Ciyaartoy Category

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Colors

The Design

About Save The Turtle Xujooyinku

Save The Turtle waxay soo bandhigaysaa carruurta 4 - 8 jirka ah saameynta halista ah ee balaastigga ah ee ku dhaca badda iyo xayawaannada badda si fudud oo madadaalo leh iyada oo loo marayo jahwareerka qotada dheer. Carruurtu waxay ciyaaraan jawaano kala jaad ah waxayna ku guuleystaan iyagoo ku dhaqaajinaya qulqulka badda jidka illaa ay ka gaadho meel aamin ah. Ku celcelinta iyo xallinta dhowr su'aalood ayaa ku dhiirrigeliya carruurta inay beddelaan dhaqankooda ku saabsan isticmaalka caagga oo xoojiya fikradda.

The Recognition

About the Abaalmarinta Birta ah ee A' Design Award

Save The Turtle Xujooyinku waa guuleystaha Abaalmarinta Birta ah ee A' Design Award, aqoonsi sharaf leh oo la siiyo naqshado wanaagsan oo buuxiya shuruudaha xirfadeed iyo kuwa warshadeed ee laga filayo hal-abuurro si wanaagsan loo naqshadeeyay. Guuleystayaasha Birta waxay muujiyaan xirfad weyn, takhasus sare, fahan khabiir iyo awood hal-abuur oo abuurayaashooda. Save The Turtle Xujooyinku waa hal-abuur la filayo inuu noqdo mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, wax ku ool ah oo cusub. Naqshadahan ku guuleystay Abaalmarinta Birta ah ee A' Design Award wuxuu isku daraa hab-dhaqannada ugu wanaagsan warshadda wuxuuna leeyahay sifooyin farsamo oo karti leh oo ku xiran aqoon iyo hibo. Dhammaystirkeeda awgeed, Save The Turtle Xujooyinku waa mudan ixtiraam, waxaana loo naqshadeeyay inay keento hagaajin nololeed oo ka caawisa in adduunka laga dhigo meel ka wanaagsan.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: "Save The Turtle" explains to children aging 4-8 how harmful plastic is for sea turtles, (as they mistake it for food and die) through a maze puzzle game. In each quiz, they have to save the turtle from the harmful plastic (visualized as a bottle and plastic bag) and take it to a safe place. Doing more and more quizzes strengthens the idea in their minds that plastic is harmful.
Dimensions & Packaging: The maze part consists of 4 square pieces and a frame, so in total it is 220 mm x 220 mm x 5 mm. It comes along with a booklet (170 x 140 mm) and small wooden pieces: 2 turtles, 2 bottles and 2 plastic bags, each is 10 mm x 10 mm x 3 mm. The packaging is a pouch 280 x 250 mm.
Tags: save turtle, sustainable, ecosystem, eco-friendly, edutainment, out of home play, busy bag, environment
Production Technology: The puzzle is made of durable MDF wood accompanied with a printable booklet. Ideally, the game should be 100% eco-friendly or 100% recyclable. This was not fully realizable/or feasible at that time, but it is plastic-free.
Design Challenge: Solving a maze from a booklet is not a very simple task for a 4 or 5 years-old child, as the 4 maze pieces look very similar to each other. Stickers with different sea elements like a star, bubbles, etc. were put on the pieces of the maze to make it more identifiable. The game includes two different levels that make the game more challenging and suitable for a broader age bracket.
Research: Children will not change their behavioral patterns, if they do not understand and memorize the reasons for this change. Establishing a new piece of information in the brain of a child could be done through repetition, but education and repetition should not be boring. That's why learning combined with play is a perfect tool. The team conducted the research before and after the game was prototyped. It was clear that children memorized how dangerous plastic is for sea turtles and spread awareness to adults.
Inspiration: Awareness campaigns about human activities that are harming the sea and sea creatures are growing stronger than ever before.
It has become everybody's responsibility to save the environment through sensible and responsible actions. How about children? Are they even aware of the problem, or is it about time that they start to take part in this movement?
Project Duration: The project started in April 2019 in Cairo, Egypt and launched in August 2019 in Cairo. The product was available for sale on Zagazoo's social media platforms starting August 2019. Ever since it has become one of the most selling products.
Operation Flow: The game starts with an explanation of how plastic is harming the sea turtles. The child can start with any quiz (out of 24 quizzes) and tries to imitate the puzzle quiz seen in the booklet by putting the 4 wooden puzzle pieces in the right place. Then he/she solves the maze quiz by taking the sea turtle to a safe place, where the plant is and avoids the plastic bottle and bag.
Team Members: Co-Founder of Zagazoo: Marina Adel Zaghloul
Image Credits: Image #1 : Photographer Marina Zaghloul / Illustrator Christine Zaghloul / Save the Turtle, 2019