Mixed Reality Rakibaadda Holoograafiga by Aleksandr Volkov

Mixed Reality Rakibaadda Holoograafiga by Aleksandr Volkov is a highly esteemed winner of the very prestigious 2020 Abaalmarinta Lacagta ah ee A' Design Award in Naqshadeynta Munaasabadaha iyo Dhacdooyinka Competition Category.

LacagMunaasabad· 2020

Mixed Reality Rakibaadda Holoograafiga

by Aleksandr Volkov

Client: Economiton

Abaalmarinta Lacagta ah ee A' Design Award Winner in Munaasabad Category

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Colors

The Design

About Mixed Reality Rakibaadda Holoograafiga

Mixed Reality waa rakibaad holoograafi ah oo la falgeli karo oo loo abuuray goob bandhig ku saabsan istaraatijiyadda tamarta ee magaalada Moscow. Rakibaadda waxay ku salaysan tahay mabda'a Pepper's Ghost, kaas oo lagu balaariyay lakabo dheeraad ah. Gidaar dambeed oo LED ah, saddex mashiin sawir-shaac ah oo dhulka la dhigo iyo iftiin LED ah oo saqafka lagu rakibay ayaa si wada jir ah ula shaqeeya foil holoograafi ah, muraayado iyo dhawaaq. Iftiinka iyo hooska la dhaqaajiyay waxay siiyaan walxaha la muujiyay dareen xoog leh oo joogitaan ah. Booqdayaashu waxay ku doortaan mawduuc shaashad taabasho ah waxayna daawadaan figaro iyo garaafyo oo hawada ka soo muuqda kadibna ku milma.

The Recognition

About the Abaalmarinta Lacagta ah ee A' Design Award

Mixed Reality Rakibaadda Holoograafiga waa guuleystaha Abaalmarinta Lacagta ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado heerka ugu sarreeya oo quruxsan oo soo jiidasho leh. Guuleystayaasha Lacagta waa shaqooyin aad u dhalaalaya iyo hal-abuur sare leh oo muujiya khibrad, hibo iyo hufnaan naqshadeeyayaashooda. Mixed Reality Rakibaadda Holoograafiga waa shaqo la filayo inay noqoto shaqo quruxsan oo tusaale ah, xirfad cad leh oo hal-abuur qoto dheer leh. Naqshadahan ku guuleystay Abaalmarinta Lacagta ah ee A' Design Award waa hal-abuur aad loo dareemo oo la ammaano, waxtar leh oo hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Mixed Reality Rakibaadda Holoograafiga waa hal-abuur dad badan ay doonayaan, kicisa rabitaanno, keena dareenno wanaagsan oo abuura yaab.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The interactive installation was the central part of the exhibition stand and told about the energy strategy of the city of Moscow. To solve the presentation problem, we used hologram technology using a special approach, which allowed us to get a deep illusion of the presence of real objects. Due to the combination of screens, projections, mirrors and sound, we got all the attributes of real objects, except touch.
Dimensions & Packaging: 18000 х 10000 х 4500
Tags: Hologram, exhibition stand, interactive installation, holographic screen, Pepper’s Ghost, Ventuz, realtime graphic, infographics
Production Technology: We used the traditional Pepper’s Ghost concept. The setup itself consisted of a LED backdrop wall, three projectors for the floor and LED mounted to the ceiling. Using of the projectors gave the opportunity to extend animations from the backdrop wall via the floor onto the holographic foil. Also, we added plasticity to the hologram by providing it with an animated shadow. We created our own UI for a designers to make them work in general animation channel of entire scene.
Research: We have all seen holograms in science fiction films, but real technology is very far from these examples. How can we approach these results without going into fundamental physics? We found the most affordable technology and tried to add the missing elements. After going through different effects, we realized that the main thing that makes us believe in a hologram is its effect on the objects around, namely light and shadow. By adding these attributes, we get tremendous realism.
Inspiration: When we received a task to present a topic related to energy, we immediately wanted the graphics to be weightless and represent energy itself. When we started looking for suitable solutions, we discovered an old technology from 1584 - Pepper's Ghost. In its current form, it had a number of serious flaws and we decided to finalize it, which led us to unexpected and very interesting results.
Project Duration: The project started on October 3, 2017 in Moscow and finished on October 7, 2017. It was exhibited in the first International forum on energy efficiency and energy development "Russian energy week"
Operation Flow: Interaction with the installation took place using the touch screen. The user chose a topic of interest and watched objects, figures, and graphs that explain complex processes in the energy industry appear or dissolve in the air.