Dahab Tiro Xaddidan · 2020
Zacapa Reserva Limitada 2019 Naqshadaynta Baakadaha Rumka
by Michelle Mak - forceMAJEURE Design
- Abaalmarinta Dahabka ah ee A' Design Award 2020 in Tiro Xaddidan
- CLIENT: Diageo
- Estimated Number of Design Views: 54,059
- Verification code C8F2A738C9 · Verify this award
Colors
About Zacapa Reserva Limitada 2019 Naqshadaynta Baakadaha Rumka
Zacapa Reserva Limitada 2019 waa naqshad baakad ah oo tiro kooban laga sameeyay oo loogu talagalay rum da' weyn oo la keydiyay. Sumadda midabkeedu yahay bunni oo leh qoraal warqad dahab ah ayaa u dhigma midabada ambarka iyo dahabiga ah ee dareeraha. Xarigga petate ee calaamadda u ah, oo ah xarig caws laga sameeyay oo midabo gaar ah loogu tolay daabacaaddan gacmo-yaqaanno haween ah oo Guatemala u dhashay, ayaa ku wareegsan dhalada. Naqshadda daasadda waxay isku daraysaa midabo iyo dhismo-dusheed ay dhiirrigelisay muuqaalka dabiiciga ah ee Guatemala. Daasadda dusheeda, xarigga petate iyo xarigga calaamadda u ah oo wata faallooyinka dhadhanka ayaa lagu soo bandhigay midabo dahabi ah.
About the Abaalmarinta Dahabka ah ee A' Design Award
Zacapa Reserva Limitada 2019 Naqshadaynta Baakadaha Rumka waa guuleystaha Abaalmarinta Dahabka ah ee A' Design Award, aqoonsi sharaf aad u weyn oo la siiyo naqshado heerka koowaad ah, cajiib ah oo aan caadi ahayn. Guuleystayaasha Dahabka waa hal-abuurro cusub oo aad u badan, aragti fog leh oo si indho-qabsi ah u dhalaalaya, kuwaas oo ka tarjumaya caqli, xikmad iyo xirfadda naqshadeeyayaashooda. Zacapa Reserva Limitada 2019 Naqshadaynta Baakadaha Rumka waa shaqo la filayo inay noqoto hal-abuur aad loo ammaano, dejisa isbeddello cusub oo weyn, keenta qiimo aan hore loo arag. Naqshadahan ku guuleystay Abaalmarinta Dahabka ah ee A' Design Award waa shaqo cajiib ah oo la ixtiraamo, waxtar weyn leh oo hormarisa xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Zacapa Reserva Limitada 2019 Naqshadaynta Baakadaha Rumka waa shaqo abuurta dareenno xoog leh oo rabitaan ah, kicisa xiiso, dhiirigelisa hal-abuur una soo jiidata.
Press Kit
- Unique Properties
- forceMAJEURE was asked to bring the Reserva Limitada liquid to life through the packaging. The brown label with rich gold foil lettering complements the amber and golden hues of the liquid. The signature petate band, handwoven in special colors for this edition by local Guatemalan craftswomen, proudly wraps around the bottle. For the canister, we blended washes of colors and textures inspired by the lush Guatemalan landscape. The signature band with tasting notes and petate band are treated in gold hues.
- Dimensions & Packaging
- Bottle: 750 ml
- Tags
- #limitededition, #packaging, #packagedesign, #brownspirits, #rum, #zacapa #guatemala
- Production Technology
- This design is inspired by the smoky overtones of the limited edition liquid. Visually, the black and white vignette contrasts with gold wavy lines that crisply cuts through the smoke motif. Also featured is Zacapa’s iconic petate or woven straw band, created by local Guatemalan craftswomen.
- Design Challenge
- The biggest challenge for this project was the realization and translation of the design intent into a beautifully printed canister that brought to life all the colors, finishes, textural embossing effects, and materials we had envisioned. While the brief called for a bespoke Limited-Edition design that elevated this product above some of the Zacapa range’s core liquids, some surprise restrictions and technical difficulties along the way forced us to be extra diligent, to constantly collaborate with the client’s supply team and the printers, and to be very creative with printing techniques to achieve a pack that truly represents the beauty of the liquid story.
- Inspiration
- Inspired by Master Blender Lorena Vasquez and her art of blending, forceMAJEURE created a design capturing dimensional layers of expressive movement and colors, enhanced by luminous golden details – a visual interpretation of Lorena’s art form. Zacapa Reserva Limitada is a culmination of expertise, experimentation and artistry released only once every few years. The 2019 creation is a mixture of aged rum reserves finished in exclusive wine barrels, resulting in a unique composition of flavors.
- Image Credits
- Image#1 Product Renderings: Mariana Escobar, forceMAJEURE Design
Image#2 Product Renderings: Mariana Escobar, forceMAJEURE Design
Image#3 Product Renderings: Mariana Escobar, forceMAJEURE Design
Image#4 Product Renderings: Mariana Escobar, forceMAJEURE Design
