The Mix Land Bakhaarka Dharka Waddooyinka (Streetwear) by Yuan Lijun

The Mix Land Bakhaarka Dharka Waddooyinka (Streetwear) by Yuan Lijun is a highly esteemed winner of the very prestigious 2020 Abaalmarinta Naxaasta ah ee A' Design Award in Naqshadeynta Qolalka Gudaha iyo Bandhigyada Competition Category.

NaxaasGudaha· 2020

The Mix Land Bakhaarka Dharka Waddooyinka (Streetwear)

by Yuan Lijun

Client: Xianxiang Design

Abaalmarinta Naxaasta ah ee A' Design Award Winner in Gudaha Category

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Colors

The Design

About The Mix Land Bakhaarka Dharka Waddooyinka (Streetwear)

The Mix Land waa bakhaar dharka waddooyinka ah oo ku yaal Hangzhou, Shiinaha. Fikradda naqshadeynta waxay ka bilaabmaysaa muuqaalka shaybaarka, iyagoo dhaqanka waddooyinka ku dabaqaya bandhigga gudaha. Saddex qalab oo farshaxan firfircoon ah, oo loo yaqaan soo saarista tamarta, isku-dhafka (condensation) iyo miiska kala-jajabinta, ayaa isku darsada dhawaqa, aragga iyo taabashada si loo abuuro khibrad wada-falgal ah. Buluugga neon-ka ee midab dhalaal leh, daaqadaha iyo albaabbada midabada kala duwan leh, iyo shaashadaha dijitaalka ah ayaa sameeya suuragelinta muuqaalka ugu weyn. Qalabka bandhigga waxaa dib loogu habayn karaa meesha furan gudaha, taasoo u sahleysa in bakhaarku la qabsado baahida ganacsiga iyo tan khibradda labadaba.

The Recognition

About the Abaalmarinta Naxaasta ah ee A' Design Award

The Mix Land Bakhaarka Dharka Waddooyinka (Streetwear) waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. The Mix Land Bakhaarka Dharka Waddooyinka (Streetwear) waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. The Mix Land Bakhaarka Dharka Waddooyinka (Streetwear) si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The concept of store starts from the laboratory and tries to use street thinking methods and visual expression to make the interior display of this space as dynamic as street culture. The designer adds three dynamic art installations to it, energy extraction, condensation and decomposition table, which all together through sound, vision and touch gives consumers a more immersive interactive experience.
Tags: street culture,art installations,interactive experience,retail,interior design
Production Technology: Our impression of labs is usually accompanied with wild colors generated from various chemical reactions - the wildest colors of all, neon is also a commonly used design element in the street culture. Designer Yuan Lijun used neon in The Mix Land as highlights of the space - highly saturated neon blue installation, colorful windows and doors that create constantly changing shadows and flickering numbers on digital screens.
Design Challenge: From the perspective of street culture to consider traditional design
Research: It is through such means as the optimization and transformation of traditional retailing methods, the application of street thinking methods, the addition of interactive experiences like art installations that better connections with consumer groups and more output channels of the content are established.
Inspiration: Street culture is a high-profile area in the fashion industry in recent years. With the change of consumer groups, the traditional retailing methods of stores also need to be changed accordingly. Through non-traditional designs, the interpretation of the inner spirit of street culture makes young people feel resonate and provokes the desire to explore its internal.
Project Duration: The project was launched in HangZhou in March 2019, completed in August, and exhibited in September
Operation Flow: The Mix Land is an open book - display installations can be easily re-Arranged in the open space, making the space adaptive to diverse changes, taking care of both the commercial and experiential needs for the space.
Team Members: Designer: Yuan Lijun
Image Credits: Image#1:Photographer Wang MinJie,HangZhou,2019
Image#2:Photographer Wang MinJie,HangZhou,2019
Image#3:Photographer Wang MinJie,HangZhou,2019
Image#4:Photographer Wang MinJie,HangZhou,2019
Image#5:Photographer Wang MinJie,HangZhou,2019