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Women of Wonder University Identiteti i Markës by Salvita Bingelyte

Women of Wonder University Identiteti i Markës by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2020 Çmimi i Bronztë A' Design Award in Dizajni i Grafikës, Ilustrimit dhe Komunikimit Vizual Competition Category.


BronziGrafikë· 2020

Women of Wonder University Identiteti i Markës

by Salvita Bingelyte

Client: Salvita Design

Çmimi i Bronztë A' Design Award Winner in Grafikë Category

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Colors

The Design

About Women of Wonder University Identiteti i Markës

Women of Wonder University është një identitet marke i krijuar për një kurs dymbëdhjetë-javor që përgatit gratë për ekuilibrin e ardhshëm midis punës dhe jetës. Identiteti bashkon shkronjat e para të "Women of Wonder" në fjalën e shkurtër WoW, të shkruar me shkronja të theksuara. Rozi simbolizon feminitetin dhe mundësinë, blu e çelët hapjen dhe perspektivën, ndërsa blu e errët besimin dhe njohurinë. Logoja me ngjyra përdoret në sfonde të bardha, ndërsa logoja e bardhë përdoret në sfonde të ndritshme. Dizajni i jep platformës dukshmëri dhe energji të lartë.

The Recognition

About the Çmimi i Bronztë A' Design Award

Women of Wonder University Identiteti i Markës është fitues i Çmimit të Bronztë A' Design Award, një njohje shumë prestigjioze që u akordohet dizajneve të shquara, të dalluara për krijimtari, shpikësi dhe mprehtësi. Fituesit e Bronztë janë objekte shumë të aftë dhe goditëse në krijimtarinë e tyre, që vërtetojnë përvojën e gjerë, imagjinatën dhe shkathtësinë e dizajnerëve të tyre. Women of Wonder University Identiteti i Markës pritet të jetë një objekt shumë i vlerësuar, i admiruar e i dashur, jashtëzakonisht profesional dhe inovativ. Ky dizajn fitues i Çmimit të Bronztë A' Design Award përfshin praktikat më të mira në art, shkencë, dizajn dhe teknologji dhe shquhet për vëmendjen ndaj detajeve. Women of Wonder University Identiteti i Markës i plotëson shkëlqyeshëm nevojat, prek dëshirat, magjepson ndjenjat dhe tërheq kureshtjen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
WoW University is a twelve week course offered through an innovative platform, packed with theory and practice to help every woman get started in her life long journey so they can be an even bigger WoW. The courses consist of practical and theoretical lessons about creativity, self discovery, collaboration and the realization of ideas, both online and at the university. These are key soft skills that will be more important than technical skills for a successful career in the future.
Dimensions & Packaging
The colored logo can be used on a white background, while bright backgrounds are best highlighted with a white logo.
Tags
University, women, visual identity, logo, branding, graphic design, Salvita Design, Lithuania
Production Technology
I opted to use bright colors. Pink symbolizes femininity and opportunity, light blue represents openness and perspective, and dark blue symbolizes trust and knowledge.
Design Challenge
To create a logo for a future women university that would stand apart from the regular universities.
Research
Inspired by women power, I created a modern, stylish and catchy university logotype. The bold, colorful and vivid style sets WoW University apart from other brands.
Inspiration
The Women of Wonder University is an innovative science platform designed to prepare women for future work, life balance. Gender inequality is growing and WoW wants women to grow and feel confident about their future. Professionals, professors, mentors and lifelong learning enthusiasts come together to share everything they know with students, the women of the future.
Project Duration
Started in November 2019 and finished December 2019 in Vilnius, Lithuania.
Operation Flow
I created a new logo and brand identity for the Women of Wonder University. The goal was to appeal to a new generation of women who are too busy to attend a full time university. The first letters of Women of Wonder are joined together to create a nice and powerful word abbreviation, WoW. With a strong color combination and bold lettering, the new brand creates high visibility, energy and spontaneity.
Image Credits
Copywriter Erin Hope Stevens

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