2030 Messaging Gift Kartë Dhurate by Tist

2030 Messaging Gift Kartë Dhurate by Tist is a highly esteemed winner of the very prestigious 2020 Çmimi i Hekurt A' Design Award in Dizajni i Artikujve Dhuratë Competition Category.

HekuriArtikuj Dhuratë· 2020

2030 Messaging Gift Kartë Dhurate

by Tist

Client: Tist

Çmimi i Hekurt A' Design Award Winner in Artikuj Dhuratë Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About 2030 Messaging Gift Kartë Dhurate

2030 Messaging Gift është një seri kartash dhuratë të dizajnuara për konsumatorët në të njëzetat dhe të tridhjetat e tyre. Kartat mund të përdoren në të gjitha dyqanet e markës së një kompanie globale të stilit të jetesës. Çdo kartë mban një mesazh të shkurtër inkurajimi, vlerësimi, ngushëllimi ose përgëzimi, të shkruar me fjalë të njohura për këtë grupmoshë. U prodhuan dhjetë lloje, secila me përmasa 50 me 90 milimetra. Ngjyra dhe materiale të ndryshme u shtresuan për t'i dhënë sipërfaqes së kartës një efekt tredimensional. Kartat u mundësojnë njerëzve të dërgojnë një mesazh dhe ta ruajnë atë si të tyrin.

The Recognition

About the Çmimi i Hekurt A' Design Award

2030 Messaging Gift Kartë Dhurate është fitues i Çmimit të Hekurt A' Design Award, një njohje prestigjioze që u akordohet dizajneve të mira që plotësojnë kërkesat profesionale e industriale që priten nga krijimet e dizajnuara mirë. Fituesit e Hekurt shfaqin aftësi të madhe, specializim të lartë, kuptim ekspert dhe kapacitet krijues të autorëve të tyre. 2030 Messaging Gift Kartë Dhurate pritet të jetë një krijim shumë i vlerësuar, i admiruar e i dashur, praktik dhe inovativ. Ky dizajn fitues i Çmimit të Hekurt A' Design Award integron praktikat më të mira të industrisë dhe ka karakteristika teknike të afta, të lidhura me njohuri dhe talent. 2030 Messaging Gift Kartë Dhurate respektohet për përpikërinë e tij dhe është dizajnuar për të ofruar përmirësime të cilësisë së jetës që ndihmojnë ta bëjnë botën një vend më të mirë.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Aiming at the generations in their 20s and 30s who are sensitive to trends, we created a gift card that can be used by all brands of CJ, a global lifestyle company. By applying a text and a design that consumers can relate to as a means of expressing oneself and a medium of conveying one’s heart, a series of cards with a message only for the generations in their 20s and 30s was released. We tried to provide the pleasure of various choices and increased the scalability of the project by linking with campaign goods. The intention of the campaign was conveyed.
Dimensions & Packaging: 50mm*90mm0.03mm / 10 types
Tags: Card, Message
Production Technology: Based on the idea that the production method of plastic cards in general is focused on layering colors on a thin plate, different colors and materials were layered to show the three-dimensional effect on the surface of the card. By utilizing colors with the sense of space, it was possible to finish the surface of the illustration with strong color arrangements luxuriously.
Design Challenge: Choosing a message appealing to the generations in their 20s and 30s was a real challenge. Studying messages was not difficult at all. However, selecting a message that would meet the public standards as a commercial gift card and applying a design that would metaphorically express the message was an important research subject and starting point of the project.
Research: We selected as many consumers as possible and collected their messages that they would like to hear or want to deliver, both on and offline. Based on the researched messages, we studied consumer preference as well as design suitability, and tried a test design for each message. Internal evaluation groups were used to identify preferences of test designs. As the project decided to accommodate the public's preferences as well as the absolute standards of design, it was judged and carried out by the public's standards in all aspects of message selection and design progress. The project for sympathy was able to be spread as the cultural phenomena by winning various public response thanks to the way of project progress.
Inspiration: The project of gift cards, that are commonly used by the generations in their 20s and 30s, was inspired by their culture and lifestyle. Not only did the gift cards have their own stories and messages, but the motives were also based that the level of empathy would be the standard of generation. Messages of encouragement, praise, comfort, and congratulation in their own terms had resonated with the generations in their 20s and 30s.
Project Duration: May ~ December, 2018, All brand stores of CJ Group in Korea
Operation Flow: Positioning focused on the main consumer segments had a positive impact on the overall consumer who had a preference for the target group, besides the target group. By delivering the message they want to share or possessing the message they want to hear with the message card, consumers puts their own stories on the message card and owned them.
Team Members: TIST, Client : CJ