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Beauty United Space Dizajn Interieri Salloni by John Sun and Renee Zhu

Beauty United Space Dizajn Interieri Salloni by John Sun and Renee Zhu is a highly esteemed winner of the very prestigious 2020 Çmimi i Artë A' Design Award in Dizajni i Hapësirës së Brendshme dhe Ekspozitës Competition Category.


AriBrendësi· 2020

Beauty United Space Dizajn Interieri Salloni

by John Sun and Renee Zhu

Client: DDDD Creative Company

Çmimi i Artë A' Design Award Winner in Brendësi Category

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Verified Award Winner

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Colors

The Design

About Beauty United Space Dizajn Interieri Salloni

Beauty United Space është një sallon flokësh dhe bukurie i vendosur në Wuhan, Kinë. Interieri mbulon rreth 220 metra katrorë dhe bashkon në një vend të vetëm shërbimet e prerjes së flokëve, stilimit dhe makijazhit. Ngjyrat kryesore të identitetit të markës ndajnë zonat dhe krijojnë kontraste të forta ngjyrash. Elemente abstrakte të një autobusi përdoren si temë në të gjithë hapësirën. Materialet përfshijnë panele terrazzo të parafabrikuara, pllaka çimentoje, çelik inoks të pasqyruar dhe të lëmuar me furçë, si dhe karrige plastike të derdhura. Zonat ndërvepruese dhe ekspozimet e produkteve i ndihmojnë vizitorët të kuptojnë markën.

The Recognition

About the Çmimi i Artë A' Design Award

Beauty United Space Dizajn Interieri Salloni është fitues i Çmimit të Artë A' Design Award, një njohje tejet prestigjioze që u akordohet dizajneve të klasit të parë, të mrekullueshme dhe të shquara. Fituesit e Artë janë krijime tejet inovative, vizionare dhe verbuese në shkëlqimin e tyre, që pasqyrojnë gjeninë, urtësinë dhe aftësinë e dizajnerëve të tyre. Beauty United Space Dizajn Interieri Salloni pritet të jetë një shpikje shumë e lavdëruar, prirëse dhe monumentale, që sjell vlerë të paprecedentë. Ky dizajn fitues i Çmimit të Artë A' Design Award është një projekt spektakolar e i respektuar që sjell dobi të madhe dhe zgjeron kufijtë e artit, shkencës, dizajnit dhe teknologjisë. Beauty United Space Dizajn Interieri Salloni ngjall ndjenja të forta dëshire, zgjon pasionin, nxit krijimtarinë dhe na magjeps.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The designers adopted the main colors of the brand visual identity to divide spaces so as to form a dynamic color collision. Moreover, personalized modern elements are extracted from "bus", helping to create eye-catching visual effect. Topical and interesting interactive spaces, store appliance attract customers who pursue innovative things. Meanwhile, related products are also displayed here, giving guests a new immersive experience and then better understanding the brand meaning.
Dimensions & Packaging
About 220 square meters.
Tags
Hair and beauty salon, theme space, fast modeling, fashionable life, immersive experience space, one-stop solution
Production Technology
Prefabricated terrazzo panel, prefabricated colored terrazzo panel, cement tile, mirrored stainless steel, brushed stainless steel, fluorocarbon paint metal tube, HDPE modeling chair, convex mirror prop.
Design Challenge
The designers hoped to create a more comfortable way to show the DNA of BUS by utilizing and developing bus elements in the commercial space with beauty fatigue, rather than just arranging an carriage in a concrete way. And they selected materials within limited types to express the design concept.
Research
Taken "Bus" as the concept, the design creates a customer-friendly brand story that they can easily understand. At the same time, simple references are used to bridge customers and the brand. Besides, apart from pronouncing and remembering easily, the brand name has other advantages: the starting point of topics and the guiding direction of marketing and others.
Inspiration
The brand name is derived from its brand positioning: a birthplace of fashionable life. It aims to invite guests to discuss together the magic and secret of being beautiful, from hairstyle, makeup to life. "B.U.S Hair and Beauty Salon" takes "BUS" as the carrier to advertise its key values: economical, convenient and customer-friendly, which are essential elements of daily life. The design uses abstract elements of bus to bring about more topics.
Project Duration
The project started in March 2019 and finished in December 2019, and was located in 2F, Hanjie Wanda Plaza, Wuhan, Hubei, China.
Operation Flow
B.U.S hopes to give an one-stop solution about haircut, modeling and makeup for the young people. Based on that, the designers came up with the design concept that customers would get a "ticket key" when they enter BUS, and after the modeling they can take photos uploading to the Cloud, and get the photo when paying the cash. The whole process can improve the user experience of "taking the bus" and makes the consumption action more interesting.
Team Members
Interior Design: DDDD Creative Studio
Interior Creative Director: John Sun
Project Manager: Renee Zhu
Design Development & On-site Technology: Herb
Brand Positioning: Creative Fiber Consulting
VI Design: Juke Creative Design Studio
Designer: CHRISTOPHE BRANCHU
Image Credits
Photographer: Sensor Images

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