Less Is More Qendra e Shitjes by Yang Song and Zhou Yu

Less Is More Qendra e Shitjes by Yang Song and Zhou Yu is a highly esteemed winner of the very prestigious 2021 Çmimi i Bronztë A' Design Award in Dizajni i Hapësirës së Brendshme dhe Ekspozitës Competition Category.

BronziBrendësi· 2021

Less Is More Qendra e Shitjes

by Yang Song and Zhou Yu

Client: Shenzhen Asymptote Architectural Design Co., Ltd.

Çmimi i Bronztë A' Design Award Winner in Brendësi Category

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Colors

The Design

About Less Is More Qendra e Shitjes

Less Is More është një qendër shitjeje e vendosur në qendër të qytetit Wenling. Ambienti i brendshëm shtrihet në 380 metra katrorë dhe është organizuar në dy kate që mbeten të pavarura, por njëkohësisht përkrahin njëri-tjetrin. Thjeshtësia udhëheq dizajnin, ndërsa instalimet e artit gjeometrik zëvendësojnë elementët dekorativë të ndërlikuar. Sipërfaqet e gjera bosh lejojnë që drita të përcaktojë hapësirën. Zona e pritjes është vendosur në një anë, në mënyrë që vizitorët të shohin së pari tavolinën e madhe të rërës (maketin). Një banak minimalist prej mermeri dhe muri i sfondit, bimët e gjelbra dhe instalimet artistike të varura plotësojnë ambientin e brendshëm.

The Recognition

About the Çmimi i Bronztë A' Design Award

Less Is More Qendra e Shitjes është fitues i Çmimit të Bronztë A' Design Award, një njohje shumë prestigjioze që u akordohet dizajneve të shquara, të dalluara për krijimtari, shpikësi dhe mprehtësi. Fituesit e Bronztë janë objekte shumë të aftë dhe goditëse në krijimtarinë e tyre, që vërtetojnë përvojën e gjerë, imagjinatën dhe shkathtësinë e dizajnerëve të tyre. Less Is More Qendra e Shitjes pritet të jetë një objekt shumë i vlerësuar, i admiruar e i dashur, jashtëzakonisht profesional dhe inovativ. Ky dizajn fitues i Çmimit të Bronztë A' Design Award përfshin praktikat më të mira në art, shkencë, dizajn dhe teknologji dhe shquhet për vëmendjen ndaj detajeve. Less Is More Qendra e Shitjes i plotëson shkëlqyeshëm nevojat, prek dëshirat, magjepson ndjenjat dhe tërheq kureshtjen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project, Huahong Shi Dai Jiu Zhu, located in the center of Wenling City, presents the trend of simplicity and cleanliness in the language of space design. It replaces complex elements with geometric artistic installations, leaving abundant blank space in the rooms, where light grows in harmony with space, and expresses the artistic conception of space that "simplicity" is "minus".
Dimensions & Packaging: 380 Sqm
Tags: Sales Center, Simplicity, Cleanliness, Modern Art, Fashion
Production Technology: Unlike the designs of other sales offices, the reception area is not the first visual focus for customers when they step into the space. By sidelining the reception area, the visual design attracts the attention of customers straightly to the grand sand table as soon as they enter the first-floor space. Nevertheless, the designer does not ignore the details in the design of the reception area. Unified and minimalist marble reception counter and background wall give customers a clue to the overall style of the space design as they enter.
Design Challenge: The challenge of this project is the structural limitations of the building and the limitations of the spatial heights; and how to rationalize the spatial dynamics and sense of scale.
In terms of functionality and aesthetic design, this 380 sqm sales office was designed to be two floors. The spaces on the upper and lower floors are independent of each other and have spatial needs to support each other, together fulfilling the mission of this project.
Research: Located in the middle of coastal Zhejiang Province, Taizhou Wuling City, with its unique geographical location, is known as "the first place of the dawn of the new millennium and the first dawn of the new century in mainland China", and has also nurtured the city's spirit of tolerance and openness, forward-looking and enterprising. This project, located in the middle of the city of Wenling, between the natural seclusion of Jiulong Lake Wetland Park and the bustling modernity of Yintai Shopping Center, blossoms with its own unique color.
Inspiration: A city's undertones and spirituality can be glimpsed in the architectural space, and the development of the city and its buildings and interior spaces have always been complementary to each other. Based on the philosophical proposition of the relationship between the city and the times, this project in Wenling, attempts to address the frontier spirit and future direction of a city through a spatial art installation.
Project Duration: The project finished in January 2020 in Wenling.
Operation Flow: In the square interior space, several artificial green plants are placed against a white background wall on one side. The green vitality breaks the pure white, refreshing the atmosphere in an instant. The pendant art installations come straight down from the upper floor to fill the monotony of space. The sunken irregular black sphere artwork joins to make the white and green brighter. On the other side of the room, several lines of large characters on the location of the superior project are embedded to look simple and steady, adding a business touch.
Team Members: Yang Song
Zhou Yu
Wang Maoyu
Image Credits: Image #1: Photographer Da Wei, Less Is More, 2020.
Image #2: Photographer Da Wei, Less Is More, 2020.
Image #3: Photographer Da Wei, Less Is More, 2020.
Image #4: Photographer Da Wei, Less Is More, 2020.
Image #5: Photographer Da Wei, Less Is More, 2020.