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K11 Art House Primary Function: Kinema by Oft Interiors Ltd.

K11 Art House Primary Function: Kinema by Oft Interiors Ltd. is a highly esteemed winner of the very prestigious 2021 Çmimi i Argjendtë A' Design Award in Dizajni i Hapësirës së Brendshme dhe Ekspozitës Competition Category.


ArgjendiBrendësi· 2021

K11 Art House Primary Function: Kinema

by Oft Interiors Ltd.

Client: K11 Art House by UA Cinemas

Çmimi i Argjendtë A' Design Award Winner in Brendësi Category

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The Design

About K11 Art House Primary Function: Kinema

K11 Art House është një interier kinemaje i vendosur në Hong Kong, Kinë. Dizajni ka si temë një rezidencë në mal me borë, i frymëzuar nga arkitektura alpine zvicerane, dhe sjell elemente tradicionale ndërtimi në një hapësirë komerciale moderne. Vendi mbulon 6034 metra katrorë dhe kombinon të paktën pesë formate konsumi, duke përfshirë një dyqan muzike, një bar të hapur, një hapësirë ekspozite, një qendër performancash dhe një shërbim social të personalizuar. Mermeri, alumini, pëlhura, tapeti dhe qelqi përdoren gjerësisht. Qëllimi është të zhvillohet kinemaja në një kompleks argëtues.

The Recognition

About the Çmimi i Argjendtë A' Design Award

K11 Art House Primary Function: Kinema është fitues i Çmimit të Argjendtë A' Design Award, një njohje jashtëzakonisht prestigjioze që u akordohet dizajneve të nivelit më të lartë, mahnitëse dhe mbresëlënëse. Fituesit e Argjendtë janë vepra tejet brilante dhe jashtëzakonisht krijuese që ilustrojnë ekspertizën, talentin dhe mprehtësinë e shquar të dizajnerëve të tyre. K11 Art House Primary Function: Kinema pritet të jetë një vepër e mrekullueshme, vitrinë e vërtetë e mjeshtërisë, jashtëzakonisht profesionale dhe thellësisht inovative. Ky dizajn fitues i Çmimit të Argjendtë A' Design Award është një shpikje shumë e shquar dhe e admiruar që sjell dobi dhe zgjeron kufijtë e artit, shkencës, dizajnit dhe teknologjisë. K11 Art House Primary Function: Kinema është një krijim shumë i dëshiruar që ngjall dëshira, sjell ndjenja pozitive dhe zgjon habi e mahnitje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
In that experiment of space, the OFT design created the first future cinema themed with snow mountain residence in Asia based on the concept of "design & new retail", which took the lead in providing reference model for the cinema as "recreational complex".
Dimensions & Packaging
Materials: marble, aluminum, fabric, carpet, glass, coaching and painting.
Area: 6034 sqm
Tags
cinema, interior design, entertainment space, commercial space, renovation project
Production Technology
In the aspects of spatial situation and its commercial aesthetic, the hustle and bustle in Hong Kong correspond to its open and inclusiveness, with multiple culture blending and growing here. Designers are familiar with the chemical reaction brought by strangeness, so they do the opposite in the design. They select distant land, the Swiss snow mountain fragments of life, carrying the traditional style on architecture into modern commercial space, to wake up the spiritual eagerness of Hong Kong residents to "natural life".
Design Challenge
With the development of "new retail", the traditional entertainment space represented by the cinema has entered a transitional period.
Research
By repeating architectural elements, the OFT combines and splices previously unrelated materials to form an integral space, completing the remodeling of humanity and nature in a new sensory balance.
Inspiration
Enabling the DNA of K11 Art and cultural retail to continue is the key. The model of multicultural living area of K11 Musea brings new enlightenment for the incubation of future cinema: It needs to break out of the simplex consumption scene and introduce social intercourse, shopping, catering and art into the cinema.
Project Duration
The project started in 2018 in HK, China and finished in 2019 in the same place.
Operation Flow
In K11 Art House, the OFT and UA made a breakthrough by introducing at least five consumption formats, including music store, open bar, exhibition space, performance center and personalized acquaintance social service, to construct a composite consumption scene.
Patents
Copyrights belong to Oft Interiors, 2019.
Team Members
CM Jao, Ken Cheung, Shanny Cheung and Tobey Ngo
Image Credits
All images used in the submission was taken by Dennis Lo.

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