Bronzi Grafikë · 2021
Harlem Advocacy Seri Posterash
by Jiaqi Song
- Çmimi i Bronztë A' Design Award 2021 in Grafikë
- CLIENT: Bandujo Advertising Design
- Estimated Number of Design Views: 11,237
- Verification code CF3FE5FECF · Verify this award
Colors
About Harlem Advocacy Seri Posterash
Harlem Advocacy është një seri posterash për fushatë reklamimi, krijuar për një program avokimi shëndetësor publik me bazë në Harlem, Nju Jork. Posterat kombinojnë një logo/shenjë markë me ikona të ilustruara, dhe çdo ikonë përfaqëson një shërbim, si mbështetje mjekësore, sociale, arsimore ose në lidhje me punësimin. Një poster kryesor i shfaq të gjitha ikonat së bashku. Për shpërndarje publike, seria ndahet në postera individualë, secili duke shfaqur një ikonë në përmasa të mëdha. Stili vizual është i influencuar nga pop-arti, në mënyrë që shërbimet të njihen shpejt nga banorët lokalë.
About the Çmimi i Bronztë A' Design Award
Harlem Advocacy Seri Posterash është fitues i Çmimit të Bronztë A' Design Award, një njohje shumë prestigjioze që u akordohet dizajneve të shquara, të dalluara për krijimtari, shpikësi dhe mprehtësi. Fituesit e Bronztë janë objekte shumë të aftë dhe goditëse në krijimtarinë e tyre, që vërtetojnë përvojën e gjerë, imagjinatën dhe shkathtësinë e dizajnerëve të tyre. Harlem Advocacy Seri Posterash pritet të jetë një objekt shumë i vlerësuar, i admiruar e i dashur, jashtëzakonisht profesional dhe inovativ. Ky dizajn fitues i Çmimit të Bronztë A' Design Award përfshin praktikat më të mira në art, shkencë, dizajn dhe teknologji dhe shquhet për vëmendjen ndaj detajeve. Harlem Advocacy Seri Posterash i plotëson shkëlqyeshëm nevojat, prek dëshirat, magjepson ndjenjat dhe tërheq kureshtjen.
Press Kit
- Unique Properties
- This is a series of advertising campaign posters designed for Harlem Health Advocacy Partners, an organization under the New York City Department of Health. To help the residents in Harlem know more about the services from this organization: medical, social, educations, job-related, etc, these campaign posters include a brand lock up, various illustrated and designed icons, representing different services, to promote this program provided by New York City Department of Health.
- Dimensions & Packaging
- Digital Design and Illustrations, Printed poster size 24 x 30 inches.
- Tags
- graphic design, poster, illustrations, social service, poster design
- Production Technology
- Adobe Illustrator, Adobe Indesign, Adobe Photoshop.
- Design Challenge
- The creative challenge in this project has been that since the audiences of this campaign are very specific, it needs to find the right balance between messaging and visual communications, in order to help the Harlem residents understand the messaging of this campaign easily and quickly. But at the same time, the design style of the posters needs to convey this "Harlem Style", in order to grab attention and promote the services from Harlem Health Advocacy Partners.
- Research
- The research process of this project starts with brainstorming how to convert a government/social service project into an eye-catching and fun project. The research objective was to do as many competitive researches, statistically and visually, as possible, in order to help understand the needs of Harlem residents.
- Inspiration
- The inspiration for this project comes from the location where Harlem Health Advocacy Partners mainly focuses on helping: Harlem. Since the main audiences that are benefited from this program are residents living in the Harlem community, the look and feel of this project should have this Harlem vibe, in order to resonate with the residents. To communicate with the residents in a clear and easy-understood way, these posters are heavily visual graphics and illustration orientated, influenced by pop art and design style.
- Project Duration
- This project started in June 2017 in New York City and finished in September 2017 in New York City.
- Operation Flow
- There is one main campaign poster, which includes all the illustrated visual icons graphics. And when the posters are out for distribution in public, they will be broken into the individual poster with one single icon zoomed in, representing that specific service provided by Harlem Health Advocacy Partners.
