Tongrentang Zhima Health Dizajn i Brendshëm për Shitje me Pakicë by Yong Wong

Tongrentang Zhima Health Dizajn i Brendshëm për Shitje me Pakicë by Yong Wong is a highly esteemed winner of the very prestigious 2021 Çmimi i Artë A' Design Award in Dizajni i Hapësirës së Brendshme dhe Ekspozitës Competition Category.

AriBrendësi· 2021

Tongrentang Zhima Health Dizajn i Brendshëm për Shitje me Pakicë

by Yong Wong

Client: Beijing Tongrentang Health

Çmimi i Artë A' Design Award Winner in Brendësi Category

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The Design

About Tongrentang Zhima Health Dizajn i Brendshëm për Shitje me Pakicë

Tongrentang Zhima Health është një dyqan eksperience i vendosur në Pekin. Dyqani shtrihet në 5000 metra katrorë në tre kate. Suplemente ushqimore, ushqime ushqyese dhe produkte për kujdesin shëndetësor që përfshijnë teknologji shëndetësore ofrohen në një vend të vetëm. Sipërfaqe të mëdha me materiale kontrastuese, si druri masiv dhe tunxhi, janë aplikuar në brendësi. Nga kati përdhes e lart, paraqiten katër tema, përkatësisht konsultimi, ushqimi, rikuperimi dhe kurimi. Dyqani shërben gjithashtu si një hapësirë e rehatshme sociale për klientët.

The Recognition

About the Çmimi i Artë A' Design Award

Tongrentang Zhima Health Dizajn i Brendshëm për Shitje me Pakicë është fitues i Çmimit të Artë A' Design Award, një njohje tejet prestigjioze që u akordohet dizajneve të klasit të parë, të mrekullueshme dhe të shquara. Fituesit e Artë janë krijime tejet inovative, vizionare dhe verbuese në shkëlqimin e tyre, që pasqyrojnë gjeninë, urtësinë dhe aftësinë e dizajnerëve të tyre. Tongrentang Zhima Health Dizajn i Brendshëm për Shitje me Pakicë pritet të jetë një shpikje shumë e lavdëruar, prirëse dhe monumentale, që sjell vlerë të paprecedentë. Ky dizajn fitues i Çmimit të Artë A' Design Award është një projekt spektakolar e i respektuar që sjell dobi të madhe dhe zgjeron kufijtë e artit, shkencës, dizajnit dhe teknologjisë. Tongrentang Zhima Health Dizajn i Brendshëm për Shitje me Pakicë ngjall ndjenja të forta dëshire, zgjon pasionin, nxit krijimtarinë dhe na magjeps.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Zhima Health concept store provides dietary supplements, nourishing & health food and even health care products that incorporate health tech, enabling customers to enjoy one-stop and immersive shopping experience. Besides, it also doubles as a new and comfortable social space for customers.
Following the concepts of high quality, sense of participation and personal shopping experience, the brand-new retail model aims to meet the demands of consumption upgrade and improve the quality of customers’ lives rather than overturn the traditional retail style.
Dimensions & Packaging: 5000 square meters, 3 floors
Tags: Tongrentang, Wu Xiang, In View, Zhima, experience store, experience shop, Pharmacy store
Production Technology: The designer Yong Wong has applied a large area of contrasting materials as solid wood and brass in the store.
Design Challenge: The first breakthrough lies in the initial investigation on retail industry and the final set of trade form. Secondly, the brand tried to find some well-known foreign design teams. However, because the foreign designers did not really understand the business model and accurate needs of the well-established domestic brands, they eventually failed to give a design plan. Later, when our team completed the overall design plan, many of the product lines that we are seeing now were developed backward from space design, and Tongrentang's almost perfect endorsement allowed this backward process to be realized.
Research: Probably in 2014, Tongrentang seems to have encountered bottleneck. The selling form relying on traditional stores urgently needs to be changed, so the brand proposed a strategic transformation from products to services at that time.
After proposing the transformation, Tongrentang and we began field investigations at home and abroad. From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Inspiration: After proposing the transformation, Tongrentang and we began field investigations at home and abroad. From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Project Duration: This project started in May 2019 and finished in December 2019 in Beijing.
Operation Flow: From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Later, when our team completed the overall design plan, many of the product lines that we are seeing now were developed backward from space design, and Tongrentang's almost perfect endorsement allowed this backward process to be realized.
Team Members: Yong Wong, Wei Tan, Chenxu Zhu, Guiying Zhang, Zhiyong Jia, Yue Yu.
Image Credits: Beijing Wuxiang Space Architecture Design