Who's That Eating Libër Pop-Up me Figura by Keitaro Sugihara

Who's That Eating Libër Pop-Up me Figura by Keitaro Sugihara is a highly esteemed winner of the very prestigious 2021 Çmimi i Artë A' Design Award in Dizajni i Grafikës, Ilustrimit dhe Komunikimit Vizual Competition Category.

AriGrafikë· 2021

Who's That Eating Libër Pop-Up me Figura

by Keitaro Sugihara

Client: Keitaro Sugihara

Çmimi i Artë A' Design Award Winner in Grafikë Category

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Colors

The Design

About Who's That Eating Libër Pop-Up me Figura

Ky libër interaktiv pop-up ndjek shtatë kafshë që shijojnë ushqimet e tyre të preferuara, secila me një palosje pop-up 3D që shfaq stilin e saj të veçantë të ngrënit. Çdo element pop-up u dizajnua me prerje në një faqe të vetme dhe një faqe të dytë mbështetëse që zbulon brendësinë e çdo goje dhe shton integritet strukturor. Ky dizajn i thjeshtë, i kombinuar me ilustrime kolazh letre, i jep jetë çdo kafshe. Teksti përfshin tingujt e të ngrënit përmes onomatopeve japoneze, duke inkurajuar lexuesin të hapë e mbyllë faqet ndërsa kafshët kacafytin.

The Recognition

About the Çmimi i Artë A' Design Award

Who's That Eating Libër Pop-Up me Figura është fitues i Çmimit të Artë A' Design Award, një njohje tejet prestigjioze që u akordohet dizajneve të klasit të parë, të mrekullueshme dhe të shquara. Fituesit e Artë janë krijime tejet inovative, vizionare dhe verbuese në shkëlqimin e tyre, që pasqyrojnë gjeninë, urtësinë dhe aftësinë e dizajnerëve të tyre. Who's That Eating Libër Pop-Up me Figura pritet të jetë një shpikje shumë e lavdëruar, prirëse dhe monumentale, që sjell vlerë të paprecedentë. Ky dizajn fitues i Çmimit të Artë A' Design Award është një projekt spektakolar e i respektuar që sjell dobi të madhe dhe zgjeron kufijtë e artit, shkencës, dizajnit dhe teknologjisë. Who's That Eating Libër Pop-Up me Figura ngjall ndjenja të forta dëshire, zgjon pasionin, nxit krijimtarinë dhe na magjeps.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This interactive pop-up book features seven different animals enjoying a snack, each with their own unique 3D pop up fold showcasing their eating style. Each pop up was designed with just a single page cut out. This simple design, combined with paper collage illustrations, brings life to each animal as they jump out from the page. The text includes eating sounds via Japanese onomatopoeia, encouraging the reader to open and close the pages as the animals munch away.
Dimensions & Packaging: 180 mm x 195 mm x 25 mm
Tags: Picturebook, Childrenbook, Popupbook, Bookdesign, graphicdesign,
Production Technology: Traditionally, pop up books are created by pasting folded paper onto a bound page. With a younger audience in mind, I closely considered book durability in my design process. I challenged myself to design each pop up using a single cut and folded page, laminated against a printed backing page that reveals the inside of each mouth. If the page happens to tear, this design makes it easy to repair.

Each illustration was hand collaged with various materials and papers to create my own textures and colors.
Design Challenge: The biggest challenge in this project was to design seven distinct pop ups that accurately depict each animal’s unique eating motion.
Research: For research, I looked at several pop up books for inspiration. I was curious about their approaches to book production and storytelling. I found that there are many complex pop up books right now, and I wanted to counter that by making something simple and durable, yet effective and interesting.

Prototypes were tested by a dedicated quality control specialist, my young son Ito.
Inspiration: After experimenting with paper to make a simple pop up, I found that the pop up moved as I opened and closed the folded paper. This motion reminded me of an animal eating, which inspired me to create a picture book.
Project Duration: The project started in December 2014 in Tokyo and finished in December 2019 in Tokyo. Published in May 2020.
Operation Flow: For each spread, the reader is greeted with a different snack and an animal's hand. Who's that eating? To reveal the animal pop up, the page is extended out from the center. The alternative was to flip to a new page, but I aimed to keep each prompt contained. This design ensures a smooth flow from question to answer.
Team Members: Publisher : TOKYO SHOTEN Ltd.