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BSTN Raffle Kutia E Atleteve by Ralf Kauffmann

BSTN Raffle Kutia E Atleteve by Ralf Kauffmann is a highly esteemed winner of the very prestigious 2021 Çmimi i Argjendtë A' Design Award in Dizajni i Reklamimit, Marketingut dhe Komunikimit Competition Category.


ArgjendiReklamim· 2021

BSTN Raffle Kutia E Atleteve

by Ralf Kauffmann

Client: Brainartist GmbH

Çmimi i Argjendtë A' Design Award Winner in Reklamim Category

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Verified Award Winner

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Colors

The Design

About BSTN Raffle Kutia E Atleteve

Detyra ishte të dizenjonte dhe prodhonte një figurë veprimi për një këpucë Nike. Meqenëse kjo këpucë kombinon një dizajn të bardhë prej lëkure gjarpri me elementë të gjelbër të ndezur, ishte e qartë se figura e veprimit do të ishte një kontortionist. Projektuesit skicuan dhe optimizuan figurën në një kohë shumë të shkurtër si një figurë aksioni në stilin e heronjve të njohur të aksionit. Më pas ata projektuan një komik të vogël me një histori dhe e prodhuan këtë figurë në printim 3D me paketim të cilësisë së lartë.

The Recognition

About the Çmimi i Argjendtë A' Design Award

BSTN Raffle Kutia E Atleteve është fitues i Çmimit të Argjendtë A' Design Award, një njohje jashtëzakonisht prestigjioze që u akordohet dizajneve të nivelit më të lartë, mahnitëse dhe mbresëlënëse. Fituesit e Argjendtë janë vepra tejet brilante dhe jashtëzakonisht krijuese që ilustrojnë ekspertizën, talentin dhe mprehtësinë e shquar të dizajnerëve të tyre. BSTN Raffle Kutia E Atleteve pritet të jetë një vepër e mrekullueshme, vitrinë e vërtetë e mjeshtërisë, jashtëzakonisht profesionale dhe thellësisht inovative. Ky dizajn fitues i Çmimit të Argjendtë A' Design Award është një shpikje shumë e shquar dhe e admiruar që sjell dobi dhe zgjeron kufijtë e artit, shkencës, dizajnit dhe teknologjisë. BSTN Raffle Kutia E Atleteve është një krijim shumë i dëshiruar që ngjall dëshira, sjell ndjenja pozitive dhe zgjon habi e mahnitje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
At BSTN in Munich, the new Nike Air Max 90 New Species were available in the online shop. But not only that: The Sneaker Freaks could apply for the purchase option of one of the 25 12″ limited edition figures in the New Species design plus an elaborately designed collector’s showcase in comic style at the Raffle on the BSTN website.

But who has to be commissioned with the design and production of such a special edition? Best an agency with 20 years of experience in things like timing madness, production world saving and – Nike; just Brainartist.

From the scribble on the after-briefing pizza napkin to the rather elaborate production and delivery it took 4 hissing weeks – then the snake charmers of Brainartist had once again satisfied the eternal sneaker freak greed for a worldwide super-rare collector’s item.

And because this pack with the new Nike sneakers is only available 25 times worldwide, this limited BSTN special edition powered by Brainartist has already become a super rare collector’s item on the scene.
Dimensions & Packaging
Hero: 30cm
Box : 40cm
Tags
3d Printing, Packaging, Design, Raffle, Limited Edition,
Production Technology
3D-Printing for Figure
Plastic and cardboard for the Box
Design Challenge
Timetable from idea to delevering: 6 Weeks
Research
The figure was sketched and further developed. Then it was built in 3D so that it could be produced with a 3D printer. The packaging was also planned in 3D to fit exactly and provided with illustrations on a cardboard sleeve.
Inspiration
By the design of the Sneaker with Snakedesign.
The Figure is inspired by Marvel Heros with animal elements and the Shoe with light Grey Snake Pattern.
Project Duration
The project started with a call from the customer and the photo of the nike shoe with the wish to create something extraordinary. From this point until the launch we had 6 weeks for the idea, realisation and delivery of the figures to the winners of the raffle.
Team Members
Ralf Kauffmann
Martin Stüwe
Chris Maier
Image Credits
Copyright by Brainartist, Nike and BSTN.

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