Lifelong Online Faqe Interneti E-tregtie nga Centrick

Dizajni Lifelong Online Faqe Interneti E-tregtie nga Centrick është një fitues shumë i vlerësuar i çmimit prestigjioz 2021 Çmimi i Argjendtë A' Design Award në Kategorinë e Konkurrimit Dizajni i Faqeve të Internetit dhe Uebit.

ArgjendiUeb· 2021

Lifelong Online Faqe Interneti E-tregtie

nga Centrick

Klienti: Lifelong Online

Fitues i Çmimi i Argjendtë A' Design Award në Kategorinë Ueb

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Fitues i Verifikuar i Çmimit

Verifiko Statusin e Çmimit për #113075

Vizitoni Faqen Shikoni në A' Design Award Komunikatë për Shtyp Stema e Çmimit

Ngjyrat

Dizajni

Rreth Lifelong Online Faqe Interneti E-tregtie

Lifelong Online është një faqe interneti e-tregtie e krijuar për paraqitjen dhe shitjen e produkteve të konsumit me vlerë të lartë. Dizajni ndjek një stil vizual minimal, me navigim kryesor, navigim dytësor dhe shirita informacioni të vendosur përgjatë modelit në formë F që përdoret për të lexuar përmbajtjen në ueb. Etiketat e kategorive dhe filtrat u ridizajnuan si një sistem me shumë rrjeta që shpjegon secilën koleksion. Karuselat theksojnë veçoritë e produkteve dhe shiritat e informacionit ofrojnë informacion me shpejtësi. Hapësira e hapur dhe një arkitekturë informacioni e thjeshtuar reduktojnë rrëmujën dhe mbështesin vendime më të shpejta blerjeje.

Njohja

Rreth Çmimi i Argjendtë A' Design Award

Lifelong Online Faqe Interneti E-tregtie është fitues i Çmimit të Argjendtë A' Design Award, një njohje jashtëzakonisht prestigjioze që u akordohet dizajneve të nivelit më të lartë, mahnitëse dhe mbresëlënëse. Fituesit e Argjendtë janë vepra tejet brilante dhe jashtëzakonisht krijuese që ilustrojnë ekspertizën, talentin dhe mprehtësinë e shquar të dizajnerëve të tyre. Lifelong Online Faqe Interneti E-tregtie pritet të jetë një vepër e mrekullueshme, vitrinë e vërtetë e mjeshtërisë, jashtëzakonisht profesionale dhe thellësisht inovative. Ky dizajn fitues i Çmimit të Argjendtë A' Design Award është një shpikje shumë e shquar dhe e admiruar që sjell dobi dhe zgjeron kufijtë e artit, shkencës, dizajnit dhe teknologjisë. Lifelong Online Faqe Interneti E-tregtie është një krijim shumë i dëshiruar që ngjall dëshira, sjell ndjenja pozitive dhe zgjon habi e mahnitje.

Pas Dizajnit

Paketa për Shtyp

Kreditët, anëtarët e ekipit dhe detajet teknike të ofruara nga dizajneri.

Veçoritë Unike: Centrick simplified architecture, balanced aesthetics with speed, added invention to engineer this online experience. Research proves content is consumed at amazing speeds in an "F" pattern. Important information was placed along this pattern to drive conversions. Tickers used to rapidly convey information were built into this platform. Filters re-engineered for navigation to educate and enhance user experience. A singular visual language ensured ease, efficiency and scalability.
Dimensionet & Paketimi: Shopify was the chosen platform. So, collections had to be re-engineered. Category tags and filters were redesigned as a multi-grid system to educate the offering of each collection. Product features drive sales. Carousels were reconstructed to showcase features, a first on this platform. Tickers, another first, were integrated to deliver efficiency and seamless communication. A clean and minimal visual style ensured aesthetics and speed, allowing the team to capture 300 shots in 32 hours.
Etiketat: User Experience, User Interface design, Human Centrick Design, Behaviour Design
Teknologjia e Prodhimit: It started with Centrick's obsession to make things look good, thus perform better. The design revolved around the philosophy "Minimal Maximal". Minimal in style, maximum in function. How a site is organised, dramatically affects how a customer feels. The information architecture minimised information overload, easing customer decisions. Clutter leads to fatigue, so space was used as a resting place for the eye. The 3 second rule of e-commerce was not just respected, but built around.
Sfida e Dizajnit: The hardest challenge was creating a visual style that aided rapid production of assets while retaining the aesthetic value of the website. It needed a system to reduce time, cost, bringing expandability and scalability to match ease and creativity. Shopify was restrictive. It needed invention across interfaces. During a lockdown 130 products had to be catalogued in 32 hours. It required logistic planning of a whole other level. Centrick had to be uncompromising in design and engineering.
Kërkimi: Human Study was the foundation of our research methodology. They used tools like ethnography on site, retail observation, purchase decision hierarchy and mystery shopping experiments. Results proved Indian online shoppers seek value in each purchase. E-commerce sites tend to build a lot of clutter to resemble neighbourhood markets. But, this failed to find a sweet spot with online audiences. This endorsed the design philosophy "Minimal Maximal" which cleared the clutter to power sales.
Frymëzimi: To create this new online destination, Centrick studied human behaviour in the offline world and sought inspiration from it. In crowded market places, retention time and engagement was particularly low. Beautiful spaces seemed to better engage audiences, increase their time spent with products and thus boosted sales. However these designed spaces were synonymous with luxury and big ticket items. Centrick found a gap and bridged it. The team took inspiration from beautifully designed showrooms and coupled it with the offerings of a market place. The result was an online destination that showcased high value products in an aesthetically pleasing environment.

Given that such websites have 3 seconds before potential customers turn their backs and walk away without learning about the brand or what's on offer, this design principle changed the way e-commerce and online marketplaces were thought and designed in India.
Kohëzgjatja e Projektit: The project started on 15 May 2020 and taken live on 14th July 2020. This included photography of over 130 products in 32 hours and during India's harshest lockdown. The centre for design was in Mumbai. Coding and Development was in Nasik. The brand was based in Delhi.
Rrjedha e Operimit: Core navigation, secondary navigation and tickers were made to follow the “F” shaped pattern for reading web content. Care, a single click for service, extending warranties and tutorials, was placed at its very edge. They pushed the standards of Shopify and enhanced its fundamental components. They changed the construction of collections into eye catching multi grid systems. Their collective obsession to simplify and create efficient and responsive design was at the core of this website.
Anëtarët e Ekipit: Roy Menezes
Yash Chauhan
Zara Daruwalla
Malavika Shah
Anamta Shaikh