Giesinger Beerhalle Dizajni i Brendshëm i Sallës së Birrës by Guel Koc Janssen

Giesinger Beerhalle Dizajni i Brendshëm i Sallës së Birrës by Guel Koc Janssen is a highly esteemed winner of the very prestigious 2021 Çmimi i Argjendtë A' Design Award in Dizajni i Hapësirës së Brendshme dhe Ekspozitës Competition Category.

ArgjendiBrendësi· 2021

Giesinger Beerhalle Dizajni i Brendshëm i Sallës së Birrës

by Guel Koc Janssen

Client: Gul Koc Gmbh

Çmimi i Argjendtë A' Design Award Winner in Brendësi Category

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The Design

About Giesinger Beerhalle Dizajni i Brendshëm i Sallës së Birrës

Giesinger Beerhalle është një sallë birre dhe hapësirë eventesh në Mynih, Gjermani. Salla kryesore mbulon 180 metra katrorë, ka një lartësi tavani prej 4.5 metrash dhe akomodon 160 persona. Një rrjet tubash bakri shtrihet nga muret e hollit deri te një rrjetë në tavanin e sallës kryesore dhe kujton procesin e prodhimit të birrës. Dritaret panoramike lidhin mysafirët me fabrikën e birrës. Tulla të ricikluara veshin murin e barit, dhe shishe birre të ricikluara ndriçohen në holl. Një kontejner transporti i verdhë, i mobiluar si një lounge, ofron privatësi nga salla kryesore.

The Recognition

About the Çmimi i Argjendtë A' Design Award

Giesinger Beerhalle Dizajni i Brendshëm i Sallës së Birrës është fitues i Çmimit të Argjendtë A' Design Award, një njohje jashtëzakonisht prestigjioze që u akordohet dizajneve të nivelit më të lartë, mahnitëse dhe mbresëlënëse. Fituesit e Argjendtë janë vepra tejet brilante dhe jashtëzakonisht krijuese që ilustrojnë ekspertizën, talentin dhe mprehtësinë e shquar të dizajnerëve të tyre. Giesinger Beerhalle Dizajni i Brendshëm i Sallës së Birrës pritet të jetë një vepër e mrekullueshme, vitrinë e vërtetë e mjeshtërisë, jashtëzakonisht profesionale dhe thellësisht inovative. Ky dizajn fitues i Çmimit të Argjendtë A' Design Award është një shpikje shumë e shquar dhe e admiruar që sjell dobi dhe zgjeron kufijtë e artit, shkencës, dizajnit dhe teknologjisë. Giesinger Beerhalle Dizajni i Brendshëm i Sallës së Birrës është një krijim shumë i dëshiruar që ngjall dëshira, sjell ndjenja pozitive dhe zgjon habi e mahnitje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The guests are guided from the entrance to the main hall by an extravagant pipe artwork. Rough-cut, solid wood tables and beer banks are arranged to create a warm, relaxed atmosphere. Panoramic windows enable the users to connect to the the brewery. A custom-made shipping container is the focal point of the pub and interrupts the space with its striking yellow color. Installed on-site and furnished with crates and a Giesinger green sofa, it acts as a lounge, providing privacy from the main hall.
Dimensions & Packaging: The main hall is 180 square meters with a ceiling height of 4.5M.
Tags: Interior, industrial style, brewery, bar
Production Technology: The network of copper pipes is a central feature and abstractly resembles the brewing process and activity. Starting from the walls of the double height lobby, they flow into the restroom walls and culminate as a grid on the main hall ceiling. Above which is a steel blue acoustic baffle to enhance the music quality. Recycled Giesinger beer bottles are used in the lobby outside of the main hall and inserted with lights to illuminate the G shape. Recycled bricks are cladded on the bar display wall and were locally sourced to reduce the projects carbon footprint.
Design Challenge: It was important to balance the industrial style and open space by creating a sense of coziness.
Research: Research Type: beer hall design.
Research Goal: To create an industrial-style bar with a panoramic window that enables the user to visually connect to the tall, double-height brewing tanks that are inscribed with graffiti artwork; to provide a unique ambiance in which to appreciate Giesinger beer and accommodate three different scenarios as per the design brief.
Inspiration: Inspired by the motto, Think Global, Drink Local, the interior design concept reflects the Giesinger brand in its true industrial essence. Raw elements exposes the brewing process. Reminiscent of the Heillig Geist Kirche in Giesing, the interior walls are cladded with concrete and brick. Giesinger CI colours green, yellow, and dark blue complement the rustic finishes.
Project Duration: The design work started in December 2019, and the construction was completed in September 2020 in Munich, Germany.
Operation Flow: The bar is now the brands representation, from hosting guided tours to events. It includes an office space and a beer hall. A green elevator connects the hall to the storage area and entertains the guests with old beer moving theatrics. The multi-functional pub seats 160 people and can also host corporate events and private parties.
Patents: Giesinger Biermanufaktur & Spez. BraugesellschaftmbH
Branda works
Team Members: Gül Koc-Janssen
Shehroze Yusuf Khan
Vasudha Jindal
Image Credits: Roman Job, Studio für Fotodesign- Munich, Germany