RingCentral Message Video Phone Dizajn i Lëvizjes by Not Real

RingCentral Message Video Phone Dizajn i Lëvizjes by Not Real is a highly esteemed winner of the very prestigious 2021 Çmimi i Argjendtë A' Design Award in Dizajni i Filmave, Videove dhe Animacioneve Competition Category.

ArgjendiFilm· 2021

RingCentral Message Video Phone Dizajn i Lëvizjes

by Not Real

Client: RingCentral

Çmimi i Argjendtë A' Design Award Winner in Film Category

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Colors

The Design

About RingCentral Message Video Phone Dizajn i Lëvizjes

RingCentral është platforma #1 e komunikimit në biznes, që bashkon të gjithë dhe gjithçka për të kryer punën. NotReal ka zhvilluar një video prezantuese për të treguar gjithçka që mund të bëjë ky aplikacion i fuqishëm, në mënyrë që shikuesit të mund të kuptojnë se sa i gjerë dhe i plotë është vërtet ky produkt. Ekziston bashkëjetesa e tre botëve: Reale, perspektiva e përdoruesit e paraqitur përmes situatave realiste të punës. Dixhitale, e formuar nga ndërfaqe të dekonstruktuara që theksojnë veçoritë specifike të aplikacionit. Dhe Abstrakte, për të përshkruar funksionalitetin e përgjithshëm. Gjatë gjithë videos, një ekip krijon një produkt përmes aplikacionit.

The Recognition

About the Çmimi i Argjendtë A' Design Award

RingCentral Message Video Phone Dizajn i Lëvizjes është fitues i Çmimit të Argjendtë A' Design Award, një njohje jashtëzakonisht prestigjioze që u akordohet dizajneve të nivelit më të lartë, mahnitëse dhe mbresëlënëse. Fituesit e Argjendtë janë vepra tejet brilante dhe jashtëzakonisht krijuese që ilustrojnë ekspertizën, talentin dhe mprehtësinë e shquar të dizajnerëve të tyre. RingCentral Message Video Phone Dizajn i Lëvizjes pritet të jetë një vepër e mrekullueshme, vitrinë e vërtetë e mjeshtërisë, jashtëzakonisht profesionale dhe thellësisht inovative. Ky dizajn fitues i Çmimit të Argjendtë A' Design Award është një shpikje shumë e shquar dhe e admiruar që sjell dobi dhe zgjeron kufijtë e artit, shkencës, dizajnit dhe teknologjisë. RingCentral Message Video Phone Dizajn i Lëvizjes është një krijim shumë i dëshiruar që ngjall dëshira, sjell ndjenja pozitive dhe zgjon habi e mahnitje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: RingCentral is the #1 business communications platform, bringing everyone and everything together to get work done.

NotReal developed an overview video to showcase everything this powerful app can do, so that viewers get a glimpse of how broad and complete this product really is.
Dimensions & Packaging: 1920 pixels x 1080 pixels at 24 frames per second
Tags: animation, design, 3D, CGI, ringcentral, video, software, motion graphics
Production Technology: It's a full CGI project, so the applied technology is regular computers. C4D was used for all 3D design and animation, Redshift was the render engine and all compositing was done in Adobe After Effects.
Design Challenge: In 2020 all the world faced new challenges and a paradigm change in the way people work and interact with their teammates.
Virtual communication tools became heroes in the everyday routine.
Work can find us anywhere, anytime.
The challenge was to communicate the user's point of view, the app itself and its features, and some general concepts about making every day easier and smarter with the use of this app.
The user was represented subjectively through hyper-realistic environments.
The product, through the app's interface.
The concepts, through more abstract scenes.
Research: This was a commissioned project. RingCentral came directly to NotReal. They needed to create a series of videos with a renewed, fresh and contemporary style, showing their product as high-end.
The first research was to find general visual references of the mood, layouts, materials, lighting and storytelling (which was decided to communicate the main concepts through visual representations of them and supported with text overlays).
Inspiration: The video needed to communicate the user point of view, the product itself and some worthy features.
The way it was chosen was to break these elements into different worlds: Real, Digital and Abstract. Throughout the video, there's team interacting through the app, while creating a product.
Project Duration: The project kick-off was on May 29th 2020 and final delivery of this video/version was on August 4th 2020.
Operation Flow: It's a video with no interaction or special operative instructions. Just hit Play!
Team Members: Co-Creative & Art Director: Valeria Moreiro
Co-Creative & Animation Director: Milton Gonzalez
Executive Producer: Roberto Connolly
Production Assistant: Joana Cabrera
Designer: Luján Borzi
Designer: Josefina Llano
Designer: Macs Riedel
Designer: Sergio Fuego
Designer: Valeria Moreiro
Designer: Milton Gonzalez
Animator: Macs Riedel
Animator: Sergio Fuego
Animator: Joana Cabrera
Animator: Milton Gonzalez
Lighting & Shading: Valeria Moreiro
Rendering & Compositing: Milton Gonzalez
3D Modeler: Nahuel Belich
3D Modeler: RotoArt
Music & Sound Designer: Facundo Capece
Image Credits: All images and video were developed by the full team at NotReal (see TEAM MEMBERS). There are no specific credits for individual content.