Aurum Paketim për Fletë Ari by LLAB Design Ltd

Aurum Paketim për Fletë Ari by LLAB Design Ltd is a highly esteemed winner of the very prestigious 2021 Çmimi i Artë A' Design Award in Dizajni i Luksit Competition Category.

AriLuks· 2021

Aurum Paketim për Fletë Ari

by LLAB Design Ltd

Client: Aurum

Çmimi i Artë A' Design Award Winner in Luks Category

102,001
Verified Award Winner
Verify Award Status for #120435

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Aurum Paketim për Fletë Ari

Aurum është një kuti dhurate e dizajnuar për fletë ari të ngrënshme. Paketimi e paraqet një lëndë të parë si një produkt premium për shitje me pakicë. Struktura e kutisë i referohet paketimit të bizhuterive. Një pllakë metalike e artë e anodizuar me emrin e markës të gdhendur e mbyll kutinë dhe funksionon si një bravë magnetike. Letra me teksturë, stampimi me fletë ari dhe UV lokal formojnë sipërfaqen e jashtme. Një fjongo në shtresën e sipërme mban një pincetë të krijuar posaçërisht, kështu që fleta shumë e lehtë e arit mund të merret lehtësisht. Një fletë gjysmë e tejdukshme mbron fletën e arit poshtë saj. Kutia ka përmasa 88 me 90 me 65 milimetra.

The Recognition

About the Çmimi i Artë A' Design Award

Aurum Paketim për Fletë Ari është fitues i Çmimit të Artë A' Design Award, një njohje tejet prestigjioze që u akordohet dizajneve të klasit të parë, të mrekullueshme dhe të shquara. Fituesit e Artë janë krijime tejet inovative, vizionare dhe verbuese në shkëlqimin e tyre, që pasqyrojnë gjeninë, urtësinë dhe aftësinë e dizajnerëve të tyre. Aurum Paketim për Fletë Ari pritet të jetë një shpikje shumë e lavdëruar, prirëse dhe monumentale, që sjell vlerë të paprecedentë. Ky dizajn fitues i Çmimit të Artë A' Design Award është një projekt spektakolar e i respektuar që sjell dobi të madhe dhe zgjeron kufijtë e artit, shkencës, dizajnit dhe teknologjisë. Aurum Paketim për Fletë Ari ngjall ndjenja të forta dëshire, zgjon pasionin, nxit krijimtarinë dhe na magjeps.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Client is a manufacturer of gold leaf. Instead of selling raw materials (thin gold leaves to craftsman or desert ingredients shops), we recommend client to develop a new brand that sell premium edible gold leaf to customers (expand the business model from B2B to B2C). We have designed a premium gift box for the new brand. The gift box is specially designed with glamour and elegance which is made of edible grade material. It comes with a bespoke tweezer to ensure easy application.
Dimensions & Packaging: W88mm x D90mm x H65mm
Tags: luxury, gold, premium, packaging
Production Technology: As AURUM is a new concept of product to market, luxurious touch is essential to be delivered to customers. The box structure and mechanics reference from luxurious jewelry packaging. The box is sealed by an anodized golden metal plate with brand name engraved, and the plate work as the magnetic lock for the packaging. For the outer texture, we used several gold foil stamping effects plus textured paper, with a touch of spot UV to create a unique hand touch. The package box is in several layers, top layer with a small ribbon to hold a small tweezer for pick up the gold leaf. Second layer is a translucent paper with brand name stamped, well protecting the prestige gold leaf, while at the same time create a higher class image for the product.
Design Challenge: Hardest part will be the structure and printing effect; as AURUM is a box of gold leaves, it is easily to associate the shininess and texture by applying gold foil printing on the packaging surface. However we would like to go further and more extra-ordinary, we use a matt texture paper and add silver foil on top, then go thru 4C printing on the foil to add on different gradient of gold colors on it. To ensure the color stay on silver foil is challenging.
Research: We've done a lot of research about the characteristics of gold leaves, e.g. manufacturing process, usage etc. Research are mainly collecting data and insight via internet.
Inspiration: With its special qualities of shininess and rareness, genuine gold leaves are traditionally representing prestigious, luxurious and high quality. Thus we would like to show these characteristics thru the packaging. The process of making gold leaves is by hammering a piece of gold for over 20,000 times, to obtain the finest quality and thinnest texture. For this reason, the gold foil graphics on packaging has an irregular shape to show the making of process of gold leaves. We also reference from the structure of jewelry boxes on the packaging box structure, in order to deliver the luxurious touch.
Project Duration: Starts in Dec 2019 to Aug 2020
Operation Flow: First we do a lot of market research about the gold leaves packaging, and we also research on varies food-grade material for the packaging. Also we have suggest to include a small tweezer for holding the tiny gold leaves (gold leaves are so feather weight that can be blown away easily)
Team Members: Creative director : Mike Wong
Project director : Tryde Leung
Designer : Chang Lu William Senjau