L’Amour Red Packet Boxset Zarf i Kuq by Alex King

L’Amour Red Packet Boxset Zarf i Kuq by Alex King is a highly esteemed winner of the very prestigious 2021 Çmimi i Hekurt A' Design Award in Dizajni i Artikujve Dhuratë Competition Category.

HekuriArtikuj Dhuratë· 2021

L’Amour Red Packet Boxset Zarf i Kuq

by Alex King

Client: A&J Design

Çmimi i Hekurt A' Design Award Winner in Artikuj Dhuratë Category

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Colors

The Design

About L’Amour Red Packet Boxset Zarf i Kuq

Seti i zarfeve të kuq përmban 16 zarfe të kuq për të simbolizuar fatin dhe plotësinë në jetë. Tregtarët mund të zgjedhin nga 26 dizajne të ndryshme dhe kombinime "A" deri në "Z" sipas inicialeve dhe nevojave personale. Dhurata e personalizuar i ofron njerëzve një ndjenjë unike dhe është e përsosur për të krijuar një prekje personale për veten dhe njerëzit që ata çmojnë. E synuar për njerëz të martuar të klasës së mesme që dëshirojnë të zgjedhin zarfe të kuq personale dhe t'ua dhurojnë fëmijëve me urimet më të mira.

The Recognition

About the Çmimi i Hekurt A' Design Award

L’Amour Red Packet Boxset Zarf i Kuq është fitues i Çmimit të Hekurt A' Design Award, një njohje prestigjioze që u akordohet dizajneve të mira që plotësojnë kërkesat profesionale e industriale që priten nga krijimet e dizajnuara mirë. Fituesit e Hekurt shfaqin aftësi të madhe, specializim të lartë, kuptim ekspert dhe kapacitet krijues të autorëve të tyre. L’Amour Red Packet Boxset Zarf i Kuq pritet të jetë një krijim shumë i vlerësuar, i admiruar e i dashur, praktik dhe inovativ. Ky dizajn fitues i Çmimit të Hekurt A' Design Award integron praktikat më të mira të industrisë dhe ka karakteristika teknike të afta, të lidhura me njohuri dhe talent. L’Amour Red Packet Boxset Zarf i Kuq respektohet për përpikërinë e tij dhe është dizajnuar për të ofruar përmirësime të cilësisë së jetës që ndihmojnë ta bëjnë botën një vend më të mirë.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: L’amourRed Packet Boxset by Journal de Chic contains 16 red packets, 8 pieces in each side to signify fortune and completeness in life. Merchants can choose out of 26 different designs and combination(“A” to “Z”) according to their initials and personal needs. There are another 4 playful designs (“$”, “500”, “CNY” and “HK”) to pair with the selected packet. Personalized gift offers people a sense of uniqueness and is perfect to create a personal touch for oneself and the people they cherish. Everyone is unique.Target for middle class married people (to be married) who intend to choose personalised red packets to represent oneself as unique, extraordinary and like no other. This design fills the gap in the commercial market in which only traditional red packets with initials in Chinese can be found.
Dimensions & Packaging: Fine paper, 20cmx20cmx3cm
Tags: red packer, lai see, lucky, festive design
Production Technology: Embossed graphics “Y” connecting to each other represents new year and future years to come, signifies hope and best wishes will last for long in coming decades. A large format of red packet is chosen so that people will not require to fold the dollar note into half while preparing it.
Design Challenge: We spend a lot of time in developing new printing effects that is optimum with our selected paper medium. People may feel good if the red packet is printed with their respective surname in Chinese, however, this design collection is new and would offer an alternative by showing initial in English - that is even more accessible for all at affordable price.
Research: We want to create something new to the market which is original. We understand that the female middle class in Asia would like to spend money on high fashion and luxury accessories. L'amour is new to the market as we do participant observation with female who are over year 30, eager to spend money on individualized items to reflect their social status with unique personality.
Inspiration: L’amour by Journal de Chic is a contemporary design for Chinese festival. In Chinese and other East and Southeast Asian societies, a red packet is a monetary gift which is given during Chinese New Year (CNY) and weddings. People will give a red packet to children, family members and people who are unmarried as a token of good fortune for upcoming year.
Project Duration: 6 months, Hong Kong
Team Members: Alex King
Image Credits: Alex King