Xphere Rimarkim i Identitetit Korporativ by Yibang Design and Xiner Zheng

Xphere Rimarkim i Identitetit Korporativ by Yibang Design and Xiner Zheng is a highly esteemed winner of the very prestigious 2021 Çmimi i Hekurt A' Design Award in Dizajni i Grafikës, Ilustrimit dhe Komunikimit Vizual Competition Category.

HekuriGrafikë· 2021

Xphere Rimarkim i Identitetit Korporativ

by Yibang Design and Xiner Zheng

Client: Yibang

Çmimi i Hekurt A' Design Award Winner in Grafikë Category

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Colors

The Design

About Xphere Rimarkim i Identitetit Korporativ

Xphere është një dizajn identiteti korporativ i krijuar për markën Rongxing. Emri Xphere rrjedh nga emri kinez i markës Rongxing, që do të thotë sferë e lulëzuar. Identiteti bashkon kuptimin e emrit kinez me emrin anglez në një gjuhë vizuale të vetme. Simboli është frymëzuar nga format e një ylli, dhe një prerje përputhëse është aplikuar si te logoja në anglisht ashtu edhe te ajo në kinezisht. Ngjyrat e guximshme dhe pamjet e forta vizuale theksojnë linjën e produkteve të nivelit të lartë. Materialet e shtypura përdorin letër të trashë mate, ndërsa kartëvizita dhe kartolina e falënderimit mbajnë një logo të gofruar.

The Recognition

About the Çmimi i Hekurt A' Design Award

Xphere Rimarkim i Identitetit Korporativ është fitues i Çmimit të Hekurt A' Design Award, një njohje prestigjioze që u akordohet dizajneve të mira që plotësojnë kërkesat profesionale e industriale që priten nga krijimet e dizajnuara mirë. Fituesit e Hekurt shfaqin aftësi të madhe, specializim të lartë, kuptim ekspert dhe kapacitet krijues të autorëve të tyre. Xphere Rimarkim i Identitetit Korporativ pritet të jetë një krijim shumë i vlerësuar, i admiruar e i dashur, praktik dhe inovativ. Ky dizajn fitues i Çmimit të Hekurt A' Design Award integron praktikat më të mira të industrisë dhe ka karakteristika teknike të afta, të lidhura me njohuri dhe talent. Xphere Rimarkim i Identitetit Korporativ respektohet për përpikërinë e tij dhe është dizajnuar për të ofruar përmirësime të cilësisë së jetës që ndihmojnë ta bëjnë botën një vend më të mirë.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Rongxing had been carried out its activity with their old logo. However, with the purpose of the renewal logo and general identity, Rongxing started its collaboration with Yibang in 2020. The main goal was the renewal of the brand's appearance and created a powerful brand visualization. The design team refresh the brand's name to Xphere, and bring more bold colors and visuals to highlight the high-end line products.
Dimensions & Packaging: All print stuff will on matte heavy paper. The business card and the thank you card have embossed logo on the front side.
Tags: Xphere, Visual Identity, Commercial, Branding
Production Technology: Adobe Photoshop, Illustration, and InDesign.
Design Challenge: Helping the client to find the best solution is always a challenge. The design team hosted some workshops to discuss with the client, to figural out their main concern.
Yibang design team had several interviews with the client and the brand target audiences. These interviews provided insights that really helped structure the brand value in a visual way.
Research: The research objective was to analyze the client’s direct competitors, and also include a lot of visual research for outside competitors. The focus was on the manufacturing industry and kitchen application cases. The goal was to find out the best solution to fit our client’s goal, and communicate new brand positioning.
Inspiration: The new brand name Xphere is inspired by the client’s Chinese name – Rongxing, which means prosperous sphere. It’s a great challenge that combines the Chinese name meaning with the English name meaning together and creates a visual language. The research and exploration process led to an identity inspired by the star's nice shapes, and the design team found a perfect cutting shape on both the English logo mark and Chinese logo mark. They also incorporated the star concept as a visual element.
Project Duration: The project started in October 2020 in San Francisco and finished in February 2021 in Beijing.
Operation Flow: The client was keen to ensure that the branding was appealing to a high end customer and especially for main cities in China. The client will start their main advertising campaign in 2021 on China popular social media, such as Red and TikTok. The overall visual language is compelling and youthful.
Team Members: Designer: Xiner (Cindy) Zheng,
Project Manager: Qing Lang
Image Credits: Yibang