NewForm Hapësirë Ekspozimi by Huainan Jia and Jian Zhu

NewForm Hapësirë Ekspozimi by Huainan Jia and Jian Zhu is a highly esteemed winner of the very prestigious 2022 Çmimi i Argjendtë A' Design Award in Dizajni i Hapësirës së Brendshme dhe Ekspozitës Competition Category.

ArgjendiBrendësi· 2022

NewForm Hapësirë Ekspozimi

by Huainan Jia and Jian Zhu

Client: Farnear International Design Center

Çmimi i Argjendtë A' Design Award Winner in Brendësi Category

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The Design

About NewForm Hapësirë Ekspozimi

NewForm është një interier showroom-i për një markë italiane produktesh banjoje, që shtrihet në 224 metra katrorë në Shangai. Dizajni ndjek idenë e markës për origjinën në natyrë. Plani dhe rruga e vizitorit bazohen në një alternim të dritës dhe errësirës, duke e ndarë dyqanin në disa hapësira të ndërlidhura. Një dhomë rrethore mban një instalim arti të varur të quajtur Vallëzimi i Ujit, që i ngjan një pikë uji nën dritat. Një dritare e vogël harkore me kornizë bambuje kineze kufizon një peizazh të gjallë. Një mur jeshil i errët dhe bimë të gjelbra përshkojnë zonën e galerisë, ku produktet shfaqen në ambiente të ndryshme.

The Recognition

About the Çmimi i Argjendtë A' Design Award

NewForm Hapësirë Ekspozimi është fitues i Çmimit të Argjendtë A' Design Award, një njohje jashtëzakonisht prestigjioze që u akordohet dizajneve të nivelit më të lartë, mahnitëse dhe mbresëlënëse. Fituesit e Argjendtë janë vepra tejet brilante dhe jashtëzakonisht krijuese që ilustrojnë ekspertizën, talentin dhe mprehtësinë e shquar të dizajnerëve të tyre. NewForm Hapësirë Ekspozimi pritet të jetë një vepër e mrekullueshme, vitrinë e vërtetë e mjeshtërisë, jashtëzakonisht profesionale dhe thellësisht inovative. Ky dizajn fitues i Çmimit të Argjendtë A' Design Award është një shpikje shumë e shquar dhe e admiruar që sjell dobi dhe zgjeron kufijtë e artit, shkencës, dizajnit dhe teknologjisë. NewForm Hapësirë Ekspozimi është një krijim shumë i dëshiruar që ngjall dëshira, sjell ndjenja pozitive dhe zgjon habi e mahnitje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: NewForm is a top Italian bathroom product brand. This case integrates the product itself and the core concept of the brand, "originated from nature", into the design of the store, so as to give the limited space a sense of art and artistic conception, while displaying the functions of the products. The plane layout and foot traffic of the space are derived from the alternation between "light and dark". The designer separates the store into multiple spaces of alternating levels of light and shade, which breaks the traditional retail store model.
Dimensions & Packaging: The area is 224 sqm.
Tags: Nature, Exhibition, Display, Retail, Bathroom
Production Technology: Starting with the NewForm products as design elements, the circular space houses an art installation by the name of "Dance of Water", which, hanging overhead, looks like a drop of water under the lamplight, while the dancing black lines try to break the spatial boundary. The small arched window is added with Chinese bamboo elements, to become a living landscape painting and a window for the interchange of Chinese and Italian cultures.
Design Challenge: The difficulty lies in the limited space. The space needs to contain more series of products to display, but also to make the space "vast" so as to let people feel the mood. What's more, the space needs to present a full range of experience in the visual, audio, touch, and other sensory level.
Research: The space on the right side of the entrance is cultivated into a mechanical atmosphere with the Park series of products. The dim lights enhance the depth and thickness of the space. The wall of Italian handmade ceramic tiles enriches the display form of the products, providing customers with diversified collocation and combination solutions.
Inspiration: The core concept of the newform brand products is derived from nature. The idea of "the power of nature" suddenly came into the designer's mind, such as the tremendous power of the waterfall, the clarity of the babbling brook, and the mysterious and adventurous treasure hunt in the jungle. This is how the new brand space image started to be inspired.
Project Duration: The project started in December 2019 in Shanghai and finished in April 2020 in Shanghai.
Operation Flow: The space on the right side of the entrance is cultivated into a mechanical atmosphere with the Park series of products. The dim lights enhance the depth and thickness of the space. The wall of Italian handmade ceramic tiles enriches the display form of the products, providing customers with diversified collocation and combination solutions. The dark green wall, going perfectly with green plants, runs through the art gallery, where art furnishings of great vitality keep a dialogue in a forest.
Team Members: Jia Huainan
Zhu Jian
Image Credits: Image #1: Photographer Chuan He, newform, 2020.
Image #2: Photographer Chuan He, newform, 2020.
Image #3: Photographer Chuan He, newform, 2020.
Image #4: Photographer Chuan He, newform, 2020.
Image #5: Photographer Chuan He, newform, 2020.