37 Interactive Entertainment HQ Ndërtesë Zyrash Shumëkatëshe by Guowei Zhang

37 Interactive Entertainment HQ Ndërtesë Zyrash Shumëkatëshe by Guowei Zhang is a highly esteemed winner of the very prestigious 2022 Çmimi i Artë A' Design Award in Dizajni i Arkitekturës, Ndërtesave dhe Strukturave Competition Category.

AriArkitekturë· 2022

37 Interactive Entertainment HQ Ndërtesë Zyrash Shumëkatëshe

by Guowei Zhang

Client: 37 Interactive Entertainment

Çmimi i Artë A' Design Award Winner in Arkitekturë Category

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Colors

The Design

About 37 Interactive Entertainment HQ Ndërtesë Zyrash Shumëkatëshe

37 Interactive Entertainment HQ është një ndërtesë shumëkatëshe selie qendrore në Kinë. Modulet përdoren si në plan ashtu edhe në fasadë, gjë që zvogëlon kohën dhe koston e ndërtimit, duke ruajtur njëkohësisht cilësinë e punës. Modulet e zyrave, modulet e konferencave dhe modulet e eventeve janë të organizuara brenda një hapësire standarde drejtkëndore, dhe numri e pozicioni i tyre mund të ndryshohen në katet tipike. Një sistem modular fasade i përgjigjet klimës së rajonit Lingnan. Modeli i hijezimit është më i dendur në anën lindore sesa në atë perëndimore, kështu që drita natyrale ruhet, ndërsa rrezatimi diellor dhe konsumi i energjisë zvogëlohen.

The Recognition

About the Çmimi i Artë A' Design Award

37 Interactive Entertainment HQ Ndërtesë Zyrash Shumëkatëshe është fitues i Çmimit të Artë A' Design Award, një njohje tejet prestigjioze që u akordohet dizajneve të klasit të parë, të mrekullueshme dhe të shquara. Fituesit e Artë janë krijime tejet inovative, vizionare dhe verbuese në shkëlqimin e tyre, që pasqyrojnë gjeninë, urtësinë dhe aftësinë e dizajnerëve të tyre. 37 Interactive Entertainment HQ Ndërtesë Zyrash Shumëkatëshe pritet të jetë një shpikje shumë e lavdëruar, prirëse dhe monumentale, që sjell vlerë të paprecedentë. Ky dizajn fitues i Çmimit të Artë A' Design Award është një projekt spektakolar e i respektuar që sjell dobi të madhe dhe zgjeron kufijtë e artit, shkencës, dizajnit dhe teknologjisë. 37 Interactive Entertainment HQ Ndërtesë Zyrash Shumëkatëshe ngjall ndjenja të forta dëshire, zgjon pasionin, nxit krijimtarinë dhe na magjeps.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: 37 Interactive Entertainment Global HQ’ s comprehensive use of modules in plan and elevation design helps reduce construction time and cost while maintain the quality of works. It is a innovative move for high-rise building design and construction, and also the inevitable trend for the industry in the future.
Dimensions & Packaging: Size of unit or building:88974㎡
Project size:6427㎡
Tags: High-rise, Office, Headquarter, Mix-used
Production Technology: In order to adapt to climate of the Lingnan region in China, GWP has designed a modular façade system on the exterior of the building. Different combinations of modules form the most reasonable shading pattern that is denser on the east side than the west, which guarantees sufficient natural lighting while reduces solar radiation and controls energy usage efficiently. Density variation also creates graceful effects on the building facades, endowing aesthetic charm while enhancing the building’s energy performance.
Design Challenge: This project needs to balance the architectural form and the usage efficiency required by the HQ employees. There are a series of challenges to be addressed for the core MEP systems such as HVAC and elevator.
37 Interactive Entertainment Global HQ’s comprehensive use of modules in plan and elevation design helps reduce construction time and cost while maintain the quality of works.
Research: Based off sincere respect to and in-depth interpretation of 37 Interactive Entertainment’s corporate culture, GWP team brings resonance between the core architectural concept of the project and the culture of 37 Interactive Entertainment by creating an exterior curtain wall system both recognizable and functional to bear the core value of the corporate.
It will be another successful example where the corporate and the designer refresh the public recognition of fun-loving hearts and creativity
Inspiration: Rooted in and extended from the corporate’ s cultural connotation, the concept of home for fun loving hearts where joy is created integrates and balances the architectural form, spatial experiences, and factors including ventilation, lighting, We hope that the design can bring its users joyful spatial perception, spiritual inspiration, and sense of belonging to their workplace and life in general.
Project Duration: Desiged in July 2020 China
Operation Flow: To meet the need for spatial flexibility of the corporate and make it possible to switch between functions irregularly, GWP has designed Office modules, conference modules, event modules and more others are formulated within a standard rectangular box space. Public event modules can be connected by stairs through lower and upper levels per requirements. Numbers and locations of each type of modules can be adjusted for different scenarios on typical floors. Different room are further refined in the office module, in order to meet different needs for customized functions and free combinations.
Patents: patented. Patent No:ZL 2020 3 0523975. 9
Patent Holder: Guowei Zhang
Year:2020
Jurisdiction: China National Intellectual Property Administration
Team Members: Designer: Guowei Zhang
Designer: Ping Wang
Designer: Luoxu Hua
Image Credits: GWP Architects