Staom Jewelry Interieri i Butikut të Bizhuterive by Rong Zeng

Staom Jewelry Interieri i Butikut të Bizhuterive by Rong Zeng is a highly esteemed winner of the very prestigious 2022 Çmimi i Bronztë A' Design Award in Dizajni i Hapësirës së Brendshme dhe Ekspozitës Competition Category.

BronziBrendësi· 2022

Staom Jewelry Interieri i Butikut të Bizhuterive

by Rong Zeng

Client: Xad

Çmimi i Bronztë A' Design Award Winner in Brendësi Category

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Colors

The Design

About Staom Jewelry Interieri i Butikut të Bizhuterive

Staom Jewelry është një interier butiku bizhuterish që shtrihet në 200 metra katrorë, me lartësi tavani rreth 3 metra. Dizajni bazohet në idenë se diamantet dhe universi përfaqësojnë të dy përjetësinë. Vizitorët kalojnë nëpër një korridor, një hyrje në fund të kalimit dhe një zonë të pasqyruar, në një sekuencë që sugjeron një udhëtim nga toka drejt hapësirës kozmike. Janë përdorur çelik inox i pasqyruar, mermer i zi i pasqyruar, bojë artistike me çimento dhe çelik inox i gdhendur. Reflektimi i pasqyrave dhe format e parregullta zvogëlojnë ndjesinë e mureve, duke e bërë hapësirën të duket e pakufishme.

The Recognition

About the Çmimi i Bronztë A' Design Award

Staom Jewelry Interieri i Butikut të Bizhuterive është fitues i Çmimit të Bronztë A' Design Award, një njohje shumë prestigjioze që u akordohet dizajneve të shquara, të dalluara për krijimtari, shpikësi dhe mprehtësi. Fituesit e Bronztë janë objekte shumë të aftë dhe goditëse në krijimtarinë e tyre, që vërtetojnë përvojën e gjerë, imagjinatën dhe shkathtësinë e dizajnerëve të tyre. Staom Jewelry Interieri i Butikut të Bizhuterive pritet të jetë një objekt shumë i vlerësuar, i admiruar e i dashur, jashtëzakonisht profesional dhe inovativ. Ky dizajn fitues i Çmimit të Bronztë A' Design Award përfshin praktikat më të mira në art, shkencë, dizajn dhe teknologji dhe shquhet për vëmendjen ndaj detajeve. Staom Jewelry Interieri i Butikut të Bizhuterive i plotëson shkëlqyeshëm nevojat, prek dëshirat, magjepson ndjenjat dhe tërheq kureshtjen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a space about the universe and jewelry.
The project is characterized by the space created by narrative space techniques and immersion experience, and is not a project according to local conditions. It is more like making a movie, from the corridor at the door, the entrance at the bottom of the aisle, and the space space reflected by the wall after turning around, is a process from the earth, to the space-time tunnel, and finally appears in space.
Dimensions & Packaging: The project covers an area of 200 Square meters, with a floor height of about 3 meter.
Tags: Universe, Love, Jewelry, Retail, Narrative space
Production Technology: Mirror stainless steel, black mirror marble, cement art paint, drawing stainless steel
Design Challenge: We have broken all the structures that make people feel like walls, and restored the space to a chaotic and profound universe by using specular reflection and irregular deconstruction modeling. As for the emotional space, we think that the development of the Internet now makes more and more young people stop on the mobile phone interface and almost forget the wonderful outside world. Because of the project, Party A's monthly turnover has reached an all-time high even before its opening.
Research: This project mainly studies the future of narrative emotional space in the business field. When we got the project at the beginning, it didn't even have a name. We designed the whole process from conception, creativity, to naming conception, and finally presented spatial narrative. The reason why it is a narrative space is that the original intention is to treat the project as a movie. The whole space sells diamonds and other jewelry. Most of the demand scenes for diamonds are related to love.
Inspiration: The idea of creativity comes from the understanding of diamonds. Diamonds represent eternity. In the whole world, the only one that can represent eternity is probably the universe. If we hope for love with eternity, we are just like expecting each other to be like stars in the universe, to shine and cherish each other.
In order to express the boundless vision of the universe, we try to break the space constraints and make the space appear boundless.
Project Duration: The project started in December 2020 in JIANGYIN and finished in April 2021 in JIANGYIN.
Operation Flow: Among all things, only the universe can express eternity and mystery. The materials of the project are relatively simple, but the presentation of space is unconventional, trying to create a sense of the vast universe. We have broken all the structures that make people feel like walls, and restored the space to a chaotic and profound universe by using specular reflection and irregular deconstruction modeling.
Team Members: Rong Zeng
Image Credits: Photographer: Shenghui