Fragrance Gallery Funksioni Kryesor: Dizajn i Brendshëm për Shitje me Pakicë by Yuan Jiang and Chen Song is a highly esteemed winner of the very prestigious 2022 Çmimi i Argjendtë A' Design Award in Dizajni i Hapësirës së Brendshme dhe Ekspozitës Competition Category.
ArgjendiBrendësi· 2022
Fragrance Gallery Funksioni Kryesor: Dizajn i Brendshëm për Shitje me Pakicë
Client: SODA Architects
Çmimi i Argjendtë A' Design Award Winner in Brendësi Category
Verified Award Winner
Verify Award Status for #128567The Design
About Fragrance Gallery Funksioni Kryesor: Dizajn i Brendshëm për Shitje me Pakicë
Fragrance Gallery është një ambient i brendshëm shitjeje me pakicë për një markë parfumesh në Pekin, që mbulon 314 metra katrorë. Hapësira është organizuar si një galeri arti dhe jo si një dyqan konvencional. Hyrja është ndërtuar nga afërsisht 5,000 shishe parfumi të ricikluara, duke formuar një strukturë mediatike që ndryshon ngjyrën ditë e natë. Në sallën kryesore, një sipërfaqe e lakuar 20 metra e gjatë mban projeksione dixhitale të teksturave të parfumit dhe informacione mbi historinë dhe lëndët e para. Dizajni ndërthur elemente vizuale, tingullore, aromatike dhe interaktive, dhe udhëheq vizitorët përgjatë një turneu të vetëdrejtuar.
The Recognition
About the Çmimi i Argjendtë A' Design Award
Fragrance Gallery Funksioni Kryesor: Dizajn i Brendshëm për Shitje me Pakicë është fitues i Çmimit të Argjendtë A' Design Award, një njohje jashtëzakonisht prestigjioze që u akordohet dizajneve të nivelit më të lartë, mahnitëse dhe mbresëlënëse. Fituesit e Argjendtë janë vepra tejet brilante dhe jashtëzakonisht krijuese që ilustrojnë ekspertizën, talentin dhe mprehtësinë e shquar të dizajnerëve të tyre. Fragrance Gallery Funksioni Kryesor: Dizajn i Brendshëm për Shitje me Pakicë pritet të jetë një vepër e mrekullueshme, vitrinë e vërtetë e mjeshtërisë, jashtëzakonisht profesionale dhe thellësisht inovative. Ky dizajn fitues i Çmimit të Argjendtë A' Design Award është një shpikje shumë e shquar dhe e admiruar që sjell dobi dhe zgjeron kufijtë e artit, shkencës, dizajnit dhe teknologjisë. Fragrance Gallery Funksioni Kryesor: Dizajn i Brendshëm për Shitje me Pakicë është një krijim shumë i dëshiruar që ngjall dëshira, sjell ndjenja pozitive dhe zgjon habi e mahnitje.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The design concept of the media space is not simply to integrate multimedia into the planning of the space but more to explore new approaches to design. The fragrance retail space is ultimately presented as an art gallery, breaking the traditions of the sales environment. SODA offers customers a multi-dimensional experience of fragrance through visual, auditory, olfactory senses, and interactive experiences.
- Dimensions & Packaging
- 314 Square Meters
- Tags
- Media space, Media integrated store, Digital installation, Fragrance gallery
- Production Technology
- The primary material of the media entrance is the brand's perfume bottles. This entrance is constructed of around 5,000 recycled perfume bottles. The bottles perform an implicit reflection of the brand's image and a surprise to the customers. Ultimately, the used perfume bottles represent a memory, an emotion, an experience, and a sensual connection between users and the brand.
- Design Challenge
- How to reasonably design the experience circulation and create a reasonable tour rhythm was the key in our design process.
The challenges we tackled are
How to invite customers to settle down and get to know the products,
How to guide people to participate in the interaction,
How can surprises discovery continue,
How to promote guests to take pictures and share
The final showroom meets the above requirements and at the same time achieves a promising communication result. - Research
- We studied the display methods of various perfume stores and the experience of museums, in accordance with the brand's characteristics of subverting tradition and fashion. We designed an exclusive experiential space for the brand, guiding consumers to understand the history and product characteristics during the exhibition and self-guided tour, contributing to the improvement of product sales.
- Inspiration
- This project made a breakthrough in the design of tangible smell experience. Unlike the traditional commercial spaces, whose primacy were visual experience at scale, VIVINEVO fragrance art gallery focus on the customers smell experience, which brought up the following questions,
How to provide an olfactory experience,
How to combine smell and vision and,
How to provide sensory experiences other than smell and vision. - Project Duration
- The project started in August 2019 and finished in October 2020 in Beijing.
- Operation Flow
- The entrance,
SODA language,a physical pixel installation.
The designer collected 5000 perfume bottles and made a media structure out of them. The entrance is turned out into a colors-changing media that keeps rendering the atmosphere day and night.
The main hall, a 20m length irregular curved surface with digital projection. The projected changing perfume texture renders the atmosphere of the space. The projected information adds another layer on the texture and the exhibition, delivering the related knowledge of perfume to the customers, such as history and raw materials. - Team Members
- Lead Designer: Jiang Yuan and Song Chen
Space and Digital Design Team: Chen Fei - Image Credits
- Video Artist: Wang Ying
Photo Credits: Chen Xiyu
Video：He Hui
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