Insecta Iridesse Insecta Iridesse: Katalog Shitjeje i Shtypur nga Plus Collaboratives

Dizajni Insecta Iridesse Insecta Iridesse: Katalog Shitjeje i Shtypur nga Plus Collaboratives është një fitues shumë i vlerësuar i çmimit prestigjioz 2022 Çmimi i Argjendtë A' Design Award në Kategorinë e Konkurrimit Dizajni i Reklamimit, Marketingut dhe Komunikimit.

ArgjendiReklamim· 2022

Insecta Iridesse Insecta Iridesse: Katalog Shitjeje i Shtypur

nga Plus Collaboratives

Fitues i Çmimi i Argjendtë A' Design Award në Kategorinë Reklamim

52,534

Fitues i Verifikuar i Çmimit

Verifiko Statusin e Çmimit për #131277

Vizitoni Faqen Shikoni në A' Design Award Komunikatë për Shtyp Stema e Çmimit

Ngjyrat

Dizajni

Rreth Insecta Iridesse Insecta Iridesse: Katalog Shitjeje i Shtypur

Insecta Iridesse është një katalog shitjeje i shtypur i krijuar për të prezantuar efektet e shtypit metalik. Katalogu zëvendëson mostrën standarde të ngjyrave me ditarin e një eksploruesi fiktiv që dokumenton lloje imagjinare të rralla insektesh. Tridhjetë copë bizhuterish si gurë të çmuar, duke përfshirë byzylykë, gjerdanë, aksesorë flokësh, vathë dhe kapëse, janë bërë pothuajse tërësisht prej letre dhe të shtypura me bojëra speciale ari, argjendi dhe të bardha. Folio përmban harta të palosura, bileta, prerje gazetash dhe certifikata në letër të veshur dhe të paveshur. Shikuesit ftohen të inspektojnë nga afër secilin efekt shtypi.

Njohja

Rreth Çmimi i Argjendtë A' Design Award

Insecta Iridesse Insecta Iridesse: Katalog Shitjeje i Shtypur është fitues i Çmimit të Argjendtë A' Design Award, një njohje jashtëzakonisht prestigjioze që u akordohet dizajneve të nivelit më të lartë, mahnitëse dhe mbresëlënëse. Fituesit e Argjendtë janë vepra tejet brilante dhe jashtëzakonisht krijuese që ilustrojnë ekspertizën, talentin dhe mprehtësinë e shquar të dizajnerëve të tyre. Insecta Iridesse Insecta Iridesse: Katalog Shitjeje i Shtypur pritet të jetë një vepër e mrekullueshme, vitrinë e vërtetë e mjeshtërisë, jashtëzakonisht profesionale dhe thellësisht inovative. Ky dizajn fitues i Çmimit të Argjendtë A' Design Award është një shpikje shumë e shquar dhe e admiruar që sjell dobi dhe zgjeron kufijtë e artit, shkencës, dizajnit dhe teknologjisë. Insecta Iridesse Insecta Iridesse: Katalog Shitjeje i Shtypur është një krijim shumë i dëshiruar që ngjall dëshira, sjell ndjenja pozitive dhe zgjon habi e mahnitje.

Pas Dizajnit

Paketa për Shtyp

Kreditët, anëtarët e ekipit dhe detajet teknike të ofruara nga dizajneri.

Veçoritë Unike: The project disrupted the way colours and printing methods are traditionally presented by the print industry by showcasing the metallic print effects in the form of 3D iridescent gem-like jewellery pieces that look like rare insect species, and made almost entirely of paper printed with the new ink. The colour swatch was then completely reimagined into a fictional explorer’s journal documenting the findings of these gem-like insects, showcasing the different print effects like never before.
Dimensionet & Paketimi: The book measures 285mm x 205mm x 30mm when closed. The book folio opens to include folded maps, bus tickets, weather cards, fictional newspaper clippings, re-created money, field journals, photographs and certificates. The thirty jewellery pieces include bracelets, necklaces, hairpieces, earrings, brooches, and ranges from 80mm x 100mm to the largest at 500mm x 20mm.
Etiketat: Print, Paper Jewellery, Graphic design, Catalogue design, Explorer guide, Bugs
Teknologjia e Prodhimit: The project showcased the Fujifilm Iridesse Production Press capability in 6-colour printing with speciality ink colours of gold, silver, and white in a single pass. The print sales catalogue used a wide range of coated and uncoated paper stock of varying weights, which demonstrated the capabilities of the printer and showcased the printing effects. The print effects were realised by isolating the artworks into CMYK and speciality ink layers to achieve optimum print effects.
Sfida e Dizajnit: Given that the printing market is saturated and established, we needed to position Fujifilm printers as more than selling ink. It was crucial to develop a design solution to address considerations of the traditional print industry while pushing the envelope to reimagine print opportunities to target new end consumers which included the creative industries. The project became a collateral that the traditional printers could reference and began to imagine possibilities with their new age clients.
Kërkimi: Industry and consumer research, prototyping and technical understanding was conducted to understand the purchase journey and considerations of industry stakeholders and their end consumers as well as print capabilities. The was done through observational study and interviews. We were able to identify opportunities to disrupt the existing methods with increased effectiveness. This resulted in increase and sales enquiry and generated sales revenue of over $2 million.
Frymëzimi: This intricate approach was inspired by the industry habit of inspecting print quality through a loupe, like a jeweller inspecting gems. The catalogue, which resembled an explorer narrating his discovery of the imaginary bugs, served as an impetus for customers to flip the catalogue and inspect the quality and technicalities of the print effects. The narrative of the catalogue enables us to showcase the possibilities of the machine capabilities and print effects on different paper type.
Kohëzgjatja e Projektit: The project started in July 2019 and concluded in April 2021 with a disruption in 2020 due to Covid-19 restrictions and the lack of access to machine capabilities. The project was done for Fujifilm Singapore and was partially showcased at a print convention held in Marina Bay Sands Singapore, attended by print industry stakeholders.
Rrjedha e Operimit: The reimagined catalogue consists of 2 parts: the 3D jewellery creates intrigue and encourages print industry viewers to come up close to inspect using their loupe. The fictional explorer’s folio, which consists of various collaterals printed by the machine on different mediums, invites viewers to investigate and discover print outcomes. This also acts as samples for print industry stakeholders to market the services to their own consumers.
Anëtarët e Ekipit: PLUS Collaboratives
Kreditë e Imazheve: Image #1: PLUS Collaboratives, Insecta Iridesse, 2019-2021.
Image #2: PLUS Collaboratives, Insecta Iridesse, 2019-2021.
Image #3: PLUS Collaboratives, Insecta Iridesse, 2019-2021.
Image #4: PLUS Collaboratives, Insecta Iridesse, 2019-2021.