Environment Day Vitrinë Dyqani by Gravity Design and Arcelik is a highly esteemed winner of the very prestigious 2022 Çmimi i Hekurt A' Design Award in Produktet e Qëndrueshme, Projektet dhe Dizajni i Gjelbër Competition Category.
HekuriProdukt i Qëndrueshëm· 2022
Environment Day Vitrinë Dyqani
Client: Arçelik
Çmimi i Hekurt A' Design Award Winner in Produkt i Qëndrueshëm Category
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The Design
About Environment Day Vitrinë Dyqani
Dita e Mjedisit është një vitrinë dyqani e krijuar për një dyqan në Stamboll. Vitrina përfshin një mur toke të thatë të bërë me dorë që tërheq vëmendjen e kalimtarëve. Ideja lindi nga thatësira dhe humbja e burimeve natyrore në Tokë. Një fushë e gjelbër u projektua për të depërtuar në tokën e thatë, duke treguar se rinovimi është ende i mundur. Toka e thatë u formua nga argjila e aplikuar mbi pllaka MDF dhe u tha në diell për një javë për të krijuar një sipërfaqe të çarë. Zonat e gjelbra janë bërë prej myshku dhe shkronjat janë prerë nga druri. Rreth 98 përqind e vitrinës është bërë nga materiale të qëndrueshme dhe organike.
The Recognition
About the Çmimi i Hekurt A' Design Award
Environment Day Vitrinë Dyqani është fitues i Çmimit të Hekurt A' Design Award, një njohje prestigjioze që u akordohet dizajneve të mira që plotësojnë kërkesat profesionale e industriale që priten nga krijimet e dizajnuara mirë. Fituesit e Hekurt shfaqin aftësi të madhe, specializim të lartë, kuptim ekspert dhe kapacitet krijues të autorëve të tyre. Environment Day Vitrinë Dyqani pritet të jetë një krijim shumë i vlerësuar, i admiruar e i dashur, praktik dhe inovativ. Ky dizajn fitues i Çmimit të Hekurt A' Design Award integron praktikat më të mira të industrisë dhe ka karakteristika teknike të afta, të lidhura me njohuri dhe talent. Environment Day Vitrinë Dyqani respektohet për përpikërinë e tij dhe është dizajnuar për të ofruar përmirësime të cilësisë së jetës që ndihmojnë ta bëjnë botën një vend më të mirë.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The window display is designed to create awareness and attract everyone passing through the store via striking hand-made drought wall. The design idea arose from the drought and the loss of Earth’s natural resources. In order to stress the importance of the action, a “greenfield” was designed that penetrates the “dryland”. To demonstrate Arcelik’s attitude about the environment, 98.2% of the display design was created from sustainable & organic materials.
- Dimensions & Packaging
- Window display's general dimensions: 4650 mm x 30 mm x 3140 mm
The surface of the showcase was created by coating MDF plates with clay.
The green plants on the showcase were created from moss.
The texts and the slogan were created by cutting wooden letters.
The red big company logo in the middle of the showcase is lacquered. - Tags
- Sustainability, Window Display, Showcase, Green, Clay, Drought
- Production Technology
- The dryland was made from clay and it “sundried” for a week to give the fissured appearance. For the design, a local clay artist has worked on the process for over 2 weeks. To demonstrate Arcelik’s attitude about the environment, 98.2% of the display design was created from sustainable and organic materials.
- Design Challenge
- The most challenging part was the soil background. The dry land was made from clay and it "sundried" for a week to give the fissured appearance. For the design, a local clay artist has worked on the process for over 2 weeks. To demonstrate Arcelik's attitude about Eart, 98% of the display design was created from sustainable & organic materials.
- Inspiration
- The hope of a small green plant emerging from dry soil is a great source of inspiration. A sustainable life is still possible if the importance given to the environment increases. It was thought that a design that give a clear message was necessary to say still have luck and invite this action.
- Project Duration
- The project design started in April 2021 in Istanbul and finished in June 2021 in Istanbul, and was exhibited in Arcelik Store Kadikoy Istanbul in June 2021. The project was designed for environment day, which is June 5th and it is still on display for awareness.
- Operation Flow
- Together with Arcelik, we aim to heal this world together with responsible production and consumption perspective. We'd like to inspire consumers to consume responsibly and join our activities to save Earth's recourses. If it will not happen in this way, we can't greener the land as we did in our retail showcase. This is the message that we aimed foır consumers.
- Team Members
- Arcelik-Visual Merchandiser Specialist: Miray Hazan
Arcelik: Emir Aktar
Gravity Design-Team Leader: Talat Semih Onal
Gravity Design-Sr. Designer: Mert Karaman
Gravity Design-Sr. Architect: Sabrican Sahin
Gravity Design-Project and Business Development Manager: Ekin Ekinci
Gravity Design-Jr. Designer: Zeynep Cemre Ordu
Gravity Design-Jr. Designer: Evrim Koruyan
Gravity Design-Jr. Designer: Selin Elaldi
Gravity Design-Procurement Specialist: Alper Aksoylu
Gravity Design: Bora Hatunoglu - Image Credits
- Image #1: Creator (Renderer / Sr. Product Designer) Mert Karaman, Environment Day, 2021.
Image #2: Creator (Renderer / Sr. Product Designer) Mert Karaman, Environment Day, 2021.
Image #3: Creator (Renderer / Sr. Product Designer) Mert Karaman, Environment Day, 2021.
Image #4: Creator (Renderer / Sr. Product Designer) Mert Karaman, Environment Day, 2021.
Image #5: Photographer Sabrican Sahin, Environment Day, 2021.
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