KGI Bank Faqe Interneti Bankare by Frog Singapore is a highly esteemed winner of the very prestigious 2022 Çmimi i Hekurt A' Design Award in Dizajni i Faqeve të Internetit dhe Uebit Competition Category.
HekuriUeb· 2022
KGI Bank Faqe Interneti Bankare
Client: frog Singapore
Çmimi i Hekurt A' Design Award Winner in Ueb Category
Verified Award Winner
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About KGI Bank Faqe Interneti Bankare
KGI Bank është një faqe interneti responsive e projektuar për një bankë që përfshin katër filiale. Faqja e internetit paraqet informacione korporative dhe të shitjes me pakicë brenda një përvoje të unifikuar. Një koncept vizual i thjeshtuar u mundëson klientëve të zbulojnë aspektet e ndryshme të bankës shtresë pas shtrese. Mikro-animacionet shtojnë angazhim emocional në ndërveprimet e zakonshme. Thirrjet për veprim dhe mjetet e përdorura zakonisht janë vendosur pranë njëra-tjetrës për të mbështetur hapin tjetër. Navigimi i përmirësuar ofron udhëzim delikat midis seksioneve të filialeve. Ndërfaqja e përdoruesit u projektua në Figma.
The Recognition
About the Çmimi i Hekurt A' Design Award
KGI Bank Faqe Interneti Bankare është fitues i Çmimit të Hekurt A' Design Award, një njohje prestigjioze që u akordohet dizajneve të mira që plotësojnë kërkesat profesionale e industriale që priten nga krijimet e dizajnuara mirë. Fituesit e Hekurt shfaqin aftësi të madhe, specializim të lartë, kuptim ekspert dhe kapacitet krijues të autorëve të tyre. KGI Bank Faqe Interneti Bankare pritet të jetë një krijim shumë i vlerësuar, i admiruar e i dashur, praktik dhe inovativ. Ky dizajn fitues i Çmimit të Hekurt A' Design Award integron praktikat më të mira të industrisë dhe ka karakteristika teknike të afta, të lidhura me njohuri dhe talent. KGI Bank Faqe Interneti Bankare respektohet për përpikërinë e tij dhe është dizajnuar për të ofruar përmirësime të cilësisë së jetës që ndihmojnë ta bëjnë botën një vend më të mirë.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The site should not just be a platform for easy information, it should be about truly connecting with customers at every interaction. To do this, the site was redesigned to take customers on a journey to help them easily discover what they are looking for while emotionally engaging them through surprising micro animations that reinvents the common interaction.
- Dimensions & Packaging
- Responsive mobile and desktop UI/UX design for a website which engages users and helps in discoverability of information.
- Tags
- User Experience, User Interface Design, Design System, Website, Responsive
- Production Technology
- The user interface of this website was designed in Figma.
- Design Challenge
- Updating the existing design system, the biggest challenge came in redesigning a site that showcased information about four different subsidiaries in one. The challenge lies in finding the balance between providing enough context for customers while ensuring ease of use. With this, the team focused on enhancing navigation to the different subsidiary sections with subtle guidance for easy discovery.
- Research
- Following a template based approach, the team first defined the design direction by identifying shared visual principles between the corporate and retail experience. To further build on the content guidelines for the entire redesign, the team analysed the existing guidelines and best practices to develop the overall simplified visual concept and templates.
- Inspiration
- Informative yet minimalistic. Professional yet dynamic. This is how the team began reimagining what a bank website should look like. Ultimately, the big question is how can we unify the corporate and retail experience to create a site that is nimble, simple, and smart.
- Project Duration
- The website was designed via online collaborative effort by team members from Singapore, Shanghai, and Taiwan across 9 weeks from 5th July 2021 to 10th September 2021
- Operation Flow
- Simplifying the entire visual concept, the site was designed to help the customers feel relaxed by allowing them to slowly discover the different facets of the bank one at a time and layer by layer. Primed to be a digital companion for customers, strategically interspersed CTAs and easy access to commonly used tools are always nearby to encourage their next step.
- Team Members
- Executive Creative Director: Ignatius Ong
Executive Program Director: Chaz Lu
Program Director: Lucas Chen
Project Creative Lead: Emmanuelle Hu Ying
Program Manager: Sandy Wang
Visual Designer: Anna Tsai and Qingbei Wang
UX Designer: Sue Su
UXUI Designer: Emma Wang
UX Design Assistant: Elvin Lu
Design Technologist: Sid Huang
Please note: Members in this project team are from frog design studios in Singapore and Shanghai. - Image Credits
- frog Singapore, 2022
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