Top Mercury Faqe Interneti by Daniel Houle

Top Mercury Faqe Interneti by Daniel Houle is a highly esteemed winner of the very prestigious 2023 Çmimi i Hekurt A' Design Award in Dizajni i Faqeve të Internetit dhe Uebit Competition Category.

HekuriUeb· 2023

Top Mercury Faqe Interneti

by Daniel Houle

Client: Azuro Digital

Çmimi i Hekurt A' Design Award Winner in Ueb Category

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Colors

The Design

About Top Mercury Faqe Interneti

Top Mercury është një faqe interneti e krijuar për një agjenci reklamash në rrjetet sociale. Faqja e internetit përdor efekte lëvizjeje, animacione dhe ilustrime origjinale për të paraqitur një estetikë të pastër dhe moderne. Dizajni u realizua me Figma dhe u zhvillua me Webflow, dhe është plotësisht responsiv në të gjitha pajisjet, shfletuesit dhe përmasat e ekranit. Butonat dhe lidhjet u mundësojnë vizitorëve të ndërveprojnë me seksionet e ndryshme. Lëvizja u mbajt e hollë në mënyrë që ndërfaqja të mbetet e qartë dhe e lehtë për t'u ndjekur. Faqja e internetit arriti një normë konvertimi prej 8 përqind, mbi referencën e industrisë prej 5 përqind.

The Recognition

About the Çmimi i Hekurt A' Design Award

Top Mercury Faqe Interneti është fitues i Çmimit të Hekurt A' Design Award, një njohje prestigjioze që u akordohet dizajneve të mira që plotësojnë kërkesat profesionale e industriale që priten nga krijimet e dizajnuara mirë. Fituesit e Hekurt shfaqin aftësi të madhe, specializim të lartë, kuptim ekspert dhe kapacitet krijues të autorëve të tyre. Top Mercury Faqe Interneti pritet të jetë një krijim shumë i vlerësuar, i admiruar e i dashur, praktik dhe inovativ. Ky dizajn fitues i Çmimit të Hekurt A' Design Award integron praktikat më të mira të industrisë dhe ka karakteristika teknike të afta, të lidhura me njohuri dhe talent. Top Mercury Faqe Interneti respektohet për përpikërinë e tij dhe është dizajnuar për të ofruar përmirësime të cilësisë së jetës që ndihmojnë ta bëjnë botën një vend më të mirë.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Top Mercury, a social media advertising agency, hired Azuro Digital to create their new website. Azuro Digital used elegant motion effects and unique illustrations to deliver an immediate WOW factor. The website was designed to deliver a modern, cutting-edge aesthetic that separates Top Mercury from their competition while attracting large clients to work with them.
Dimensions & Packaging: A website designed with Figma and developed with Webflow. The website is fully responsive on all devices, browsers and screen sizes.
Tags: Clean, modern, colorful, motion graphics, motion effects, unique illustrations
Production Technology: This website was designed with Figma and developed with Webflow. Figma is widely considered one of the best web design tools, while Webflow is widely considered one of the best web development tools.
Design Challenge: The greatest challenge throughout this project was creating illustrations and motion graphics that produced a WOW factor, while simultaneously ensuring that the website wouldn't overwhelm the user. Having an overly complex design with tons of motion can easily distract and confuse the user, which can negatively impact the conversion rate. So, we had to find the perfect balance between creating an extravagant design and having an intuitive user experience.
Research: We analyzed the competitors in the digital advertising industry. Our goal was to get an understanding of design best practices, and then design something that stands out from the crowd.

Our measure of success is the website's conversion rate. We set up conversion tracking using Google Data Studio. We did industry research to determine what a strong conversion rate is. We found that a strong number was 5% based on top competitors. Our goal was to exceed 5%, and we achieved a conversion rate of 8%.
Inspiration: Top Mercury wanted their new website to allow them to stand out from the competition. During the creative process, it was critical for Azuro Digital to think outside of the box. The end-product is a result of Azuro Digital's abstract thinking, coupled with best practices that optimize a website's conversion rate.
Project Duration: Azuro Digital began this project in January 2022 and finished in March 2022 (in Toronto).
Operation Flow: This website features an elegant design and subtle movement through several motion graphics, motion effects, animations, illustrations, etc. Many of the sections can be interacted with via buttons, links, etc.
Image Credits: All graphics and illustrations were designed from scratch by Azuro Digital.

All images are stock images from Canva. They are all royalty-free and we have the rights to use them.

The only image that isn't a stock image is the image of Top Mercury's founder, Adam Lawrence, and he has expressed his consent to being featured in this award.